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E-commerce Showing Huge Contribution to Nigeria’s Economic Direction

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The e-commerce section of the Nigerian digital economy holds immense potential for the overall growth of the economy. With 58 online marketplaces in the Nigerian e-commerce space, the contribution of companies such as Jumia, Konga, Jiji, in recent years are exceptional and the economic outlook for the next few years of stability and consolidation.

Recently, the federal government revealed the improving impact of e-commerce on the country’s economy, saying the current e-commerce spend in Nigeria has grown to  $13billion per annum and is expected to hit $75billion in revenue per annum by 2025.

According to Dr. Evelyn Ngige, Permanent Secretary in the Federal Ministry of Industry, Trade and Investment, e-commerce grew in Nigeria from 14% in 2019 to 17% in 2020.  She stated that her ministry was passionate about the growing Investment opportunities in the e-commerce value chain, which are capable of contributing significantly to the country’s Gross Domestic Product (GDP).

Statista’s digital market outlook for Nigeria’s e-commerce also said the number of online shoppers in the country, which was at 76.7 million  in 2021, is expected to hit 122.5 million by 2025.  A report by Agusto & Co predicted new entrants into the small and medium scale enterprises (SMEs) segment of the Nigerian economy thanks to the emerging e-commerce sales trend.

“Through e-commerce, players enjoy a wider customer reach with the ability to simultaneously connect to millions of consumers locally and globally. We note that the emergence of COVID-19 positively impacted the sector, with players recording a gush of customer orders particularly during the lockdown period. We expect this trend to continue into the emerging post COVID-19 era premised on the rising rate of adoption of online shopping by consumers on the back of the relative convenience it offers,” the report stated.

Commenting on this development, Jumia CEO,  Spalazzi said: “It shows that Nigerians are embracing e-commerce more, and the services are becoming part of their daily lives. Importantly, this also shows that consumers are getting value from e-commerce services. This has been our aim at Jumia from the onset, and we are happy that the country is gradually seeing the impact of e-commerce to the  economy.”

He added that e-commerce holds a lot of economic potential for Nigeria if given the needed support. “This is just like a tip of the economic benefits the country stands to get from e-commerce. A huge chunk of the market is yet to be exploited. The industry holds a lot of economic potential for Nigeria in terms of employment, technology development and overall GDP of the country,” Spalazzi said.

Figures by the Nigeria Inter-Bank Settlement System (NIBSS), also showed that Nigeria’s e-payment transactions increased by 85.5% year-on-year to N171.99tn in August 2021. Little wonder the Nigerian government is paying more attention to this sector and formulating policies to facilitate a vibrant digital economy.

Abdullahi Kashifu, the Director-General of the National Information Technology Development Agency (NITDA) in his congratulatory message to Jumia on its 9th anniversary said that the federal government is visibly at work to improve digital economy activities in the country, especially seeing as it provided immense support to the government during the covid lockdowns.

He stated that Jumia has had an impressive nine years of e-commerce journey which has seen it expand to several African countries, creating employment opportunities and becoming a good reference for innovative startups on the continent.

He said “These are the kind of startups we encourage, an innovation-driven enterprise. You look at the global market and huge capital investment and job creation. And also you are innovative and creating a lot of jobs in the ecosystem.”

According to the Ministry of Communication and Digital Economy,“Internet penetration in Nigeria in the last one year is unprecedented. Based on available records, the internet came to Nigeria most probably around the year 2000. Up to 2919, the penetration was 33%. Averagely, that’s about 1.7% penetration annually.

But from August 2019 to November 2020, the penetration catapulted to 47%. That is about a 12% increase within one year. It is expected that, by the end of 2021, we could have more that 50% internet penetration in Nigeria and this is encouraging indeed. E-commerce, leverages on internet penetration, without it’s very difficult. So the more broadband penetration, by implication, the more e-commerce activities in the country.”

Going by these indices and other pillars falling into place, e-commerce is set to  be a major contributor to the direction of Nigeria’s digital economy as the nation surges towards  the projected 2025 growth mark.


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Mutual Benefits Decries Low Insurance Penetration, Seeks Policy Changes

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Mutual Benefits Assurance Plc has decried the low insurance penetration in the country, calling for policy changes to increase insurance uptake by Nigerians.

Mr. Femi Asenuga, Managing Director/Chief Executive Officer of Mutual Benefits, who made the call at a workshop for insurance journalists, advocated for media support in ensuring policy changes, shaping public understanding of insurance and deepening insurance penetration in Nigeria.

While emphasizing the important role of the media in educating the insuring public on how insurance contributes to economic resilience, he said the ability of insurance journalists to communicate the complexities of insurance in a relatable and impactful way is vital in building public trust and confidence in the industry as well as encouraging more people to embrace insurance.

Asenuga said: “We are far from where we are supposed to be as a country. Nigeria with a population of over 200 million and as the giant of Africa should not only be in theory. As the press, you have a major role to play in changing the narrative of insurance penetration in the country.

The change is not only expected at the consumer level but also at policy making because that is where everything starts from.”

In her presentation “The Role of Insurance in National Development,” Head, Technical Department, Mutual Benefits Assurance Plc., Mrs. Titilayo Akinsiku, highlighted some of the roles insurance plays in national development.

They include, according to her, Risk Mitigation and Financial Stability; Business Continuity and Resilience; Social Welfare and Inclusivity; Risk Management and Sustainable Development as well as Investment and Capital Formation.

 


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Thabo Mbeki Tells African leaders to Emulate Relationship Between Nigerian and South African Musicians

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Thabo Mbeki, former President of South Africa has advised current African presidents to emulate the impressive relationship between Nigeria and South African musicians.

 Thabo Mbeki, former S/A President

Mbeki said the African artists have managed to forge a formidable relationship and strong collaborative strategies which has seen them popularise both countries’ entertainment sectors and create wealth for the industry’s participants but the political leaders in Africa are locked in baseless egocentrism and territorialism which prevents generation of wealth amongst African countries.

Mbeki said before now that Africa used to be feared due to a strong pan-Africanism consciousness among leaders and deliberate policy formulations directed towards giving it a force of power.

He, however, regretted that today’s leaders lack such political will, are more Eurocentric and lack clear direction on how Africa should remain a liberated continent.

“Political will to manage diversity is central to the survival of all of the African states because there’s no African state which is not characterized by the diversity of its population now,” Mbeki said at his Thabo Mbeki Foundation premises, Johannesburg while hosting the third cohort of the MTN-MIP Fellows

“And so if you want to keep a continent or a country together, there’s got to be a conscious political decision. There is one outstanding example in this regard – Tanzania.

“When Tanzania was known as Tanganyika, there were two very important decisions under Julius Nyerere to keep the whole country together. One of them was to have one central language.

“Nyerere decided that everybody must speak Swahili and abandon tribal or regional languages. So, everybody speaks Swahili. The second decision was the abolition of the institution of chieftaincy ship. So there’s no chief of this tribe or that tribe.

“These were conscious decisions taken by the political leadership. They wanted to build one nation out of the Tanganyikans, and it’s worked.

“So, because the people of Tanzania have gotten used to being one, even some few years back when some political people, in Tanzania, started resurrecting this matter about tribal identity in order to advance their own political futures, the consciousness one united Tanzania, was strong enough to defeat them.

“So, that’s why I’m saying it’s a political decision here. South Africa is very fortunate in that respect, because you know, the diamond mines, which were first discovered in the 19th century, attracted people from Southern Africa, from as far as Angola among others to South Africa.

“Then a bit later, gold mining came and domestically, there was a lot of movement of people, and social economic development.

“Recall that at the formation of the African National Congress in 1912, one of its principal slogans was to bury the demon of tribalism.

“So since the beginning of the 20th century, you’ve had a political organization whose task was to make sure that all of this algorithm come together so that you see you got to a point before liberation here, if you said in 1960 to the African community here, wherever you are in the country, you say, who’s your national leader? They would say Alberto.

“So, what has happened on the continent is a regression from the kind of pan-Africanist commitment that we had with other earlier leaders on the continent, and the weakening of that resolve has negative consequences like the frosty relationship between South Africa and Nigeria.

“Another is the poor Visa regulation which has made it very difficult for cross border trade.

“And now addressing the challenge is to address the larger political problems. The point is always being made about the relationship between the artists, Nigerian, South African artists, and what they are able to do,” he added.


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World Bank says 40% Nigerian MSMEs are Owned by Women

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A report by the World Bank has established that 40 per cent of Micro, Small and Medium Enterprises (MSMEs) in Nigeria are owned by women, with most of the businesses growing at a remarkable rate.

In the World Bank latest report released on Wednesday, the global bank, through its Nigeria Women Entrepreneurs Finance Initiative (We-Fi), partnership with the Development Bank of Nigeria (DBN) and two commercial banks in Nigeria – Access Bank and Sterling Bank, established development of innovative credit solutions that expanded access to finance for women entrepreneurs.

The report summarizes key lessons, which include initial diagnostic; an assessment of demand for business loans; analysis of SMEs who applied to and/or received Access Bank cash flow loans, and administrative data from Access Bank’s cashflow loan programme.

“Our objective is to provide insights into the successes and challenges of disbursing loans to women-led SMEs (WSMEs) in Nigeria.

This research is being conducted in partnership with the World Bank’s Africa Gender Innovation Lab (GIL), which is also carrying out an impact evaluation that will capture how cashflow-based lending impacts male- vs female-led firms’ access to credit and business performance,” the report added.


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