E-Business
Easy Taxi Rolls Out Cashless Payment Module on Its App
Easy Taxi, is working towards seamless payment system on its app with Easy Taxi Pay (ET Pay), a new in-app that allows users pay via debit/credit cards.
Rocket Internet, that ET Pay lets users import their card details to the platform via which they can pay fares with one-click within the app.
“With this new payment method, customers using Easy Taxi will now have the widest range of payment options available to them from cash, to M-pesa paid directly to the driver, and now credit card / debit cards,” Easy Taxi said.
ET Pay can accommodate multiple card details which allow users choose freely from what account to pay from.
Easy Taxi is taking steps to cover all possible hangups with the new feature: “To ensure that all transactions made with Easy Taxi are safe and secure, Easy Taxi is working with Amsterdam based payment services company Adyen, to process the credit and debit transactions.”
The feature is expected to debut in other markets, including Nigeria, in the following months. From a strategic standpoint, this is only imperative in a space welcoming newcomers wielding disruptive ideas i.e Uber.
When it finally debuts in Nigeria, this new feature will edge Easy Taxi’s stake in the rapidly crowding Nigerian e-hailing space.