E-Financial
Ecobank Chooses APO for Press Release Distribution in Africa
African Press Organization (APO), the sole press release newswire in Africa and the global leader in media relations relating to Africa, has announced it has been selected as exclusive supplier for press release wire distribution in Africa by Ecobank, the leading independent pan-African banking group with a presence in 36 African countries.
Commenting, Richard UKU, Group Head of Corporate Communications of Ecobank, said: “We are pleased to have APO work with us in the dissemination of our press releases. Their broad reach and knowledge of the African media landscape makes them a great partner.”
Ecobank’s press releases will be distributed via Africa Wire®, the newswire service for press release distribution and monitoring in Africa.
Used by some of the world’s largest companies, PR agencies, institutions and organisations, APO Africa Wire® has a potential reach of 600 million and guarantees the most extensive outreach in Africa, acting as a channel that allows APO’s clients to target audiences in all parts of the continent and also the world.