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eCommerce, Logistics Set For Growth in Sub Saharan Africa-Study

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Charles Brewer, managing director of DHL Express Sub-Saharan Africa
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Over the next 10 years, online retail will continue to gain popularity in both developed and emerging markets and as a result, logistics companies are set to play a key role in providing vital supply chain management solutions that are able to evolve with consumers’ changing shopping habits.
 
This is one of the key findings in the DHL Global E-Tailing 2025 study which analyses the role eCommerce will play in consumer’s live in the year 2025, and how it will influence consumerism, retailing and logistics.

The study explores future scenarios with alternative views of what eCommerce globally could look like for consumers and businesses in the near future, depending of various economic factors.

The different future projections are based on a detailed analysis of the most influential factors effecting economies, from energy and raw material prices to technological, political and social factors, to retail and consumption patterns.

The four possible scenarios are Hybrid consumer behavior in convergent worlds of retailing.

Thus, a strong global economy and stable middle class establishes a true model of “Everywhere Commerce” where smartphones and tablets remain consumers’ constant companions.

Interactive displays are ever-present in city streets, serving as interfaces to the virtual world, and the retail sector targets customers through a variety of channels, such as these interactive displays, as well as offers their goods online and in stationary stores, which results in consumers being able to access and purchase products at all times.

Also, artificial intelligence in the digital retailing sphere implies that the global economy thrives, despite exhibiting significant volatility in preceding years.

A highly developed digital culture evolves in this scenario, which sees all products being sold online, and consumers receiving support of virtual consultants, which will not only check the authenticity of a product and monitor purchase and delivery, but also place the actual order online.

The study further determined the self-presentation in virtual communities, implying the world economy experiences rapid growth and the increase in wealth creates an affluent consumption-oriented middle class, whose values have shifted away from work and more towards leisure.

Therefore, niche retail websites, which offer selective and a dynamically-changing assortment for individual lifestyles, becomes the focal point of regional and global lifestyle communities primarily driving online retail.

DHL Global E-Tailing 2025 study, then, linked the collaborative consumption in a regionalised retailing landscape to a crisis scenario whereby consumer consumption patterns develop after the global economy suffers another financial crisis.

Under these circumstances, a high degree of protectionism brings international retailing to a complete standstill.

The powerful shift of the economy leads to a substantial change in consumer habits and results in consumers buying locally, as a rule.

According to Sumesh Rahavendra, head of Marketing for DHL Express, Sub Saharan Africa, e-tailing, the sale of goods and services through the Internet, has exploded globally, especially in emerging countries and despite the various possible future scenarios , it is clear e-tailing will continue to boom.

“Currently, eCommerce already makes up 8% of the overall trading volume in Europe. Depending on the scenario, this share could rise up to 40% in developed countries and up to 30% in today’s emerging markets,” said Rahavendra.

He added that, “The factor which all scenarios have in common is that the competition in electronic retail, whether on global, national or regional level, will become more intense. We don’t know for certain what the world will look like in 2025, but the study’s various scenarios show how rapid the global retail sector, both online and offline, is changing and that logistics will be a focal point of these change processes.

“While e-tailing can facilitate the transaction of the changing consumer trends, the delivery of the product needs to be considered. Many retailers put significant focus to attract customers, but more effort needs to be paid to facilitating flawless delivery to customers. Even more so when deliveries begin being measured in minutes, as opposed to hours and days. This will require logistics to adapt, as well as deliver competitive advantages, such as offering same day delivery and flexible returns.”

“In the future, logistics will take over the role as an enabler for online retailers even more so than today. As a logistics company, we have a good overview on companies in various industries in almost all countries of the world. In Africa, we are continually noticing the rise of e-tailing on the continent and we are increasingly becoming an advisor to these businesses and partner for success, as opposed to a just a traditional service provider”.

On his part, Randy Buday, DHL Nigeria’s country manager, who spoke on DHL’s current involvement with the fast developing ecommerce industry in Nigeria, said, “With the continuous improvement in broadband internet services, growing confidence in online payment, a population of over 160 million and an already thriving e-commerce market, Nigeria is fast becoming a game-changer in African e-commerce.

“We constantly receive requests with regards to our services in the industry and as result we have been able to partner with companies like Jumia, Konga, 3AL and some other the big players in the sector. Some of the most challenging constraints for business operations in Nigeria are transport and logistics, and our logistics infrastructure now enables ecommerce firms like Jumia and Konga service all of Nigeria’s 36 states”.

The Global E-Tailing 2025 study was initiated by Deutsche Post DHL with participation of the trend research institutions Z_punkt and See More as well as numerous international experts from retail, logistics and academia.


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Reps Propose N3,500 Daily Wage for Unskilled Labour

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House of Representatives is considering a bill seeking to promote sustainable rural development, reduce poverty, and enhance the livelihoods of Nigerians living in agrarian communities.

Reps Propose N3,500 Daily Wage for Unskilled Labour

Titled “The National Integrated Rural Development Bill, 2025,” the proposed legislation aims to provide wage employment opportunities for unskilled labourers in rural areas, guaranteeing a daily wage of N3,500 for every employed adult household member.

Sponsored by Hon. Marcus Onobun, member representing Esan Central/Esan West/Igueben Federal Constituency of Edo State, the bill, which is awaiting its second reading on the floor of the Green Chamber, seeks to establish a legal and institutional framework to promote sustainable development across Nigeria’s rural regions.

The proposed law applies to all rural areas within Nigeria’s territorial boundaries as defined by relevant demographic and economic criteria.

Part III of the bill provides that every adult household in rural communities who volunteers for unskilled manual work through local development projects shall be guaranteed a minimum of 100 days of paid employment per fiscal year.

“The Agency shall ensure that every rural household, whose adult members volunteer to do unskilled manual work through local development projects, is guaranteed a minimum of 100 days of wage employment per fiscal year,” the bill states.

“Every employed adult household shall be entitled to a daily wage of N3,500 for each day of work.”

The legislation also proposes the creation of the National Integrated Rural Development Agency, which will oversee and coordinate the implementation of rural development programmes across the country. The Agency’s responsibilities will include monitoring and evaluating projects, promoting innovation and technology adoption, and facilitating collaboration among relevant ministries and stakeholders.

In a bid to ensure inclusivity, one-third of the employment opportunities under the proposed scheme will be reserved for women in rural communities.

The bill further outlines objectives such as reducing rural poverty, improving agricultural productivity, ensuring food security, and enhancing access to education, healthcare, and other essential social services.

The proposed law also recommends the establishment of a Governing Council for the Agency, with its Chairman to be appointed by the President on the recommendation of the Minister of Agriculture and Food Security.

Additionally, all revenues generated by the Agency will be exempted from income tax, while contributions to its fund will be tax-deductible.

Speaking on the significance of the bill, Hon. Onobun said it seeks to tackle one of Nigeria’s most persistent socio-economic challenges rural poverty.

“This bill aims to promote sustainable rural development across the nation by reducing poverty, improving infrastructure, and enhancing livelihoods through integrated and coordinated efforts,” he said.

Despite Nigeria’s vast natural and human resources, the country continues to struggle with widespread rural underdevelopment.

According to the National Bureau of Statistics (NBS) and the United Nations Development Programme (UNDP), about 63% of Nigerians roughly 133 million people were classified as multidimensionally poor as of 2024, with the highest rates recorded in the northern regions and conflict-prone parts of the Middle Belt.


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Ndukwe Kalu Foundation 2025 COSPRA Summit Focuses on Empowering Digital Citizens, Building a Safer Online Generation

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The Ndukwe Kalu Foundation (NKF) has announced the much-anticipated 2025 edition of its flagship Child Online Safety Protection and Reporting of Abuse (COSPRA) Summit, themed “Empowering Digital Citizens: Building a Safer Online Generation.”

This groundbreaking summit, proudly sponsored by the Nigeria Internet Registration Association (NiRA), will unite Nigeria’s leading voices in technology, education, and child protection to address one of the most urgent challenges of our time — creating a safer digital space for children and young people.

With key implementing partners and co-sponsors: including the Nigerian Communications Commission (NCC), National Information Technology Development Agency (NITDA), Internet Society (ISOC), National Agency for the Prohibition of Trafficking in Persons (NAPTIP), and the Lagos State Education Board, COSPRA 2025 is set to spark a national movement toward responsible digital citizenship.

According to Ms. Erica Okibe, Executive Secretary of the Ndukwe Kalu Foundation: “COSPRA isn’t just another summit — it’s a clarion call to action. We are uniting institutions, parents, and digital stakeholders to empower our young people to thrive safely and responsibly in the online world.”

Now in its flagship phase, COSPRA has become a rallying point for government agencies, educators, innovators, and advocates working to combat online abuse, misinformation, and child exploitation. The 2025 edition will feature interactive panels, policy dialogues, youth innovation showcases, and a national pledge for child online safety and is scheduled to hold on the 20th of November, at the Afe Babalola Hall at the University of Lagos.

As Nigeria’s digital space continues to expand, COSPRA stands as a bold reminder that protecting children online is not optional — it’s essential.


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No Federal Character Breach in 2025 NCC Promotions — NCSCN

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National Civil Society Council of Nigeria (NCSCN) has cleared the Nigerian Communications Commission (NCC) of allegations of bias and victimization in its 2025 staff promotion exercise, describing the controversy as a product of misinformation and internal sabotage.

No Federal Character Breach in 2025 NCC Promotions — NCSCN

In a statement issued over the weekend, Blessing Akinlosotu, executive director of the Council, said findings from the Council’s independent inquiry revealed that the NCC’s promotional examination under the leadership of Dr. Aminu Maida, executive vice chairman, was conducted strictly in line with Public Service Rules and established institutional procedures.

Akinlosotu said the Council was compelled to intervene following multiple petitions and media reports alleging irregularities, marginalization, and breach of federal character in the promotion process.

According to him, the NCSCN launched an extensive fact-finding mission, held sessions with management, and engaged some of the aggrieved staff before arriving at its conclusion.

The NCSCN noted that while some staff passed the exams but were not promoted due to manpower limits, the Commission followed a clear and objective scoring framework.

Akinlosotu added that participants were provided with performance summaries and encouraged to seek clarification through proper internal channels.

He disclosed that the Council’s review team found no grievous breach of fairness, adding that no human endeavor can be absolutely perfect.

He further explained that the team observed minor administrative lapses which the NCC had since acknowledged and apologized for through its Human Capital Department.

On the performance of the NCC’s new leadership, the Council commended Maida for what it termed as a visionary and transparent approach to regulation, noting significant improvements in accountability and consumer protection since his assumption of office.

The NCSCN, however, cautioned staff members fueling discontent within the Commission, describing them as “internal saboteurs” bent on tarnishing the image of the organisation.

It warned that the Council would not hesitate to expose such individuals if they continued to spread falsehoods.

The Council also appealed to the media to avoid sensationalism in reporting sensitive institutional matters, urging journalists to uphold professionalism and factual reporting in the public interest.

“Our investigation found that the promotional examination was conducted transparently, with panels drawn from all six geopolitical zones and the Federal Character Commission providing oversight. We discovered no evidence of deliberate marginalization or victimization.

“The current leadership has demonstrated an impressive commitment to transparency, innovation, and service improvement in the telecommunications sector.

“We call on all aggrieved staff to explore internal mechanisms for redress instead of embarking on campaigns of calumny against a performing leadership,” the statement read in parts”, Akinlosotu stated.


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