Telecom
Elevate Your Business Communication: WhatsApp Business App vs. WhatsApp Business Platform
By George Muhia, Industry Lead – Africa Digital Natives at Infobip
In the age of digital transformation, effective communication with customers is the key to success for businesses of all sizes. With 2.7 billion active users per month, WhatsApp has emerged as a powerhouse in the world of messaging apps. To harness its potential for enhancing customer experiences, you have two distinct options: WhatsApp Business App and WhatsApp Business Platform (API).
In this deep dive, we’ll explore the differences between these two tools and shed light on how WhatsApp Business Platform can elevate your customer communications and establish your business as a professional force to be reckoned with.
WhatsApp Business App: A Personal Touch
If you’re a small business owner looking to incorporate WhatsApp into your operations, you have the choice between the WhatsApp Business App and WhatsApp Business Platform. Both these tools offer avenues to enhance customer support, engage your audience, and meet customer needs effectively.
WhatsApp Business App, much like the standard version of WhatsApp we use to chat with friends and family, is free to download on both Android and iPhone. It’s designed for small businesses, offering the convenience of automating, sorting, and responding to messages with ease. This means you can use WhatsApp Business App to share photos and messages, creating a personalised connection with your customers.
But that’s not all; WhatsApp Business App also allows you to create a dedicated business profile, where you can list crucial information about your company, such as your business address, email, and website. This additional layer of professionalism helps in building trust and credibility with your customers.
WhatsApp Business Platform: Powering Your Growth
For medium to large businesses with a strong focus on customer communication and scalability, WhatsApp Business Platform is the ideal choice. This premium service enables you to integrate WhatsApp Business API with your existing systems, including CRMs and chatbots. WhatsApp Business Platform takes your capabilities a step further, offering features such as sending automated messages and creating customer chatbots to engage with your audience.
WhatsApp Business App vs. WhatsApp Business Platform: Choosing Your Path
So, the big question arises: Which WhatsApp solution should you choose? The answer largely depends on your business size and objectives. Are you looking to dip your toes into the world of WhatsApp for business, engage with a smaller customer base, or simply establish a personal connection with your clients? In that case, the free WhatsApp Business App may be the right choice for you.
On the other hand, if your business is on a growth trajectory, aiming for more robust customer communication, and seeking to integrate WhatsApp into a variety of systems from CRMs to AI, then WhatsApp Business Platform is the solution to explore. It’s designed with medium to large businesses and ambitious SMBs in mind, providing the tools and features necessary to take your customer interactions to the next level.
WhatsApp offers a versatile range of tools to suit businesses of all sizes and objectives. Whether you’re looking to nurture personal connections with customers through WhatsApp Business App or scale up your customer communications with WhatsApp Business Platform, the choice is yours. WhatsApp’s vast user base presents an incredible opportunity, and by selecting the right tool for your business, you can unlock its full potential and elevate your customer communication game to new heights.
Telecom
MTN Nigeria Expands Digital Offerings with Audiomack+ Music Subscription
MTN Nigeria, a leading ICT company, has partnered with Audiomack, a renowned music streaming platform, to introduce the Audiomack+ subscription program.
This strategic collaboration provides MTN subscribers with seamless access to premium Audiomack content, uninterrupted streaming, offline downloads, and exclusive features through convenient mobile payment options.
Audiomack+ offers three flexible subscription plans, enabling subscribers to discover emerging artists, underground music, and community-driven playlists. Music lovers can enjoy, Month Pass (N900/month): 30-day free trial + uninterrupted streaming, Week Pass (N400/week): Affordable weekly subscription and Day Pass (N100/day): Daily access to premium content.
“This partnership with Audiomack reinforces our commitment to delivering value-added services to our customers,” said A’isha Mumuni, Chief Digital Officer of MTN Nigeria.
“We’re excited to offer our subscribers an easy and affordable way to access premium music content, empowering them to explore new music and support their favorite artists.”
David Ponte, Audiomack Co-Founder and CMO, added, “Our partnership with MTN Nigeria brings us closer to making music accessible to everyone.
“With Audiomack+, we’re proud to offer affordable premium streaming options, providing users in Nigeria with the best music experience possible.”
To subscribe to the Audiomack+ monthly plan, text APM to 3134 or visit Audiomack+ Month Pass. Alternatively, customers can text APW to 3134 or text APD to 3134 for weekly or daily subscriptions.
Through its strategic partnership with music streaming platforms, MTN Nigeria reinforces its commitment to providing enhanced and innovative digital experiences to customers.
Telecom
FG Hopeful Thuraya’s Relaunch in Nigeria Will Boost Fight against Insecurity, Others
Thuraya, a leading provider of satellite communication solutions, has officially relaunched its services in Nigeria, a move the federal government hope will help in the fight against insecurity, illegal mining and oil thefts in the country.
Tsat Telecommunication, Thuraya’s local service partner, spearheaded the relaunch by implementing comprehensive strategies to enhance service delivery across Nigeria.
As part of this effort, the company partnered with system integrators Cypod Solutions and Niflink, who played critical roles in ensuring the successful integration of Thuraya’s advanced satellite services into the local market.
With this relaunch, Thuraya aims to provide more reliable and accessible communication options for businesses and individuals across Nigeria, addressing the growing demand for robust satellite solutions in remote and underserved areas.
This development is expected to have a significant impact on sectors such as oil and gas, agriculture, and disaster management, where seamless communication is vital for operational efficiency.
At the event Dr Bosun Tijani, minister of Communication, Innovations and Digital Economy, expressed hope that the launch of Thuraya communication products and services will help in the fight against insecurity, illegal mining and oil thefts in the country.
The minister who was represented by Engr Farouk Yusuf, permanent secretary of the ministry, said, beyond helping in expanding the country’s broadband penetration to hinterland and hard-to-reach areas, the formal entry of Thuraya satellite communications services will help security forces in combating criminalities bedevilling the country.
“Of course, Thuraya’s solutions will not only enhance broadband access but also provide critical communication tools such as can be used in security, agriculture and disaster management, as we mentioned in previous presentations.
“We expect Thuraya’s satellite products and services to play a critical role in addressing Nigeria’s ongoing security challenges through a deliberate action.
He, however, said that while the country is thrilled with the coming of Thuraya, Nigeria expects the firm to take deliberate actions and efforts in ensuring that the partnership brings value to the country.
Earlier, Alhaji Abba Sani Abdullahi, chairman and chief executive officer of TSAT, expressed delight over the partnership that saw the re-entry of Thuraya onto the Nigerian market.
Also speaking, Faisal Mohammed Ahmed, vice president, Tech and Sale of Thuraya, said the company has range of telecommunications and satellite assets that will boost the country’s digital landscape and also help in tackling security problems.
Telecom
Toyota Prado, Kia Cars, Generators, Other Items on Offer as Glo Festival of Joy Begins
Customers of digital solutions provider, Globacom, are in for an exciting Yuletide season as the company is set to give out exquisite cars and other prizes in a new season of its customer-loyalty reward promo, Festival of Joy.
Globacom, in a press statement issued in Lagos, noted that it has chosen to put smiles on customers’ faces by spending huge sums on prizes at a time other companies are cutting costs owing to the prevailing economic situation.
The mouth-watering prizes include Toyota Prado, 5 Kia Picanto cars, 15 tricycles, 150 power generating sets, 200 sewing machines and 300 grinding machines as the promo kicks off on October 1 and will run until January 31, 2025.
Globacom explained that Festival of Joy promotion was launched in accordance with its commitment to empowering Glo subscribers as the festive season approaches. The prizes, it explained, were carefully selected to appeal to all categories of customers including high net-worth individuals (HNIs), professionals, business men and women, workers and students.
“Nigerians in all parts of the country have a chance to win any of the amazing items on offer as prize-presentation events will be held in several cities across the country including Lagos, Abuja, Ibadan, Port Harcourt, Enugu, Benin, and Warri,” Globacom explained.
Furthermore, new and existing customers on both the prepaid and the postpaid platforms are eligible to participate in the promo, the company added, saying “All a customer is required to do is to opt into the promo by dialing *611#, select the prize he or she is aiming for and recharge up to the required amount for the particular item to qualify for the draw.”
To become a proud winner of a Prado jeep, a customer is required to recharge up to N100,000 cumulatively during the promo period to qualify for the draw, while for the Kia Picanto, a customer needs to make a N50,000 cumulative recharge during the period.
Any customer who wishes to win a tricycle should recharge up to N10,000 cumulatively in a month, just as N5,000 total recharge in a month will qualify the customer to win a generator; N2,500 in a month for sewing machine and N500 in a day to qualify for the draw for grinding machines.
Said Globacom, “All recharge types – physical and electronic – count towards the qualification. The higher the recharge amount, the higher the chances of winning.”
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