E-Business
Embracing AI to Help Reshape Business Dynamics and Customer Interaction

By Tamara Rajić, Director of Business Strategy EMEA at Infobip
World Innovation and Creativity Day fell on the 21st of April, reminding us of the boundless potential inherent in human ingenuity and technological advancement. Artificial Intelligence (AI) stands at the forefront of this celebration, reshaping the landscape of business operations and customer engagement.
The combination of advanced data analytics with cloud computing has propelled AI into the spotlight, making its integration more accessible across industries.
Unlocking AI’s potential – why companies can’t afford to miss out
What is remarkable is how AI adoption is growing its accessibility to the public. Platforms such as OpenAI, ChatGPT, and Dall-E have opened the doors to AI technologies, empowering individuals, and businesses alike to effortlessly explore and incorporate AI-driven solutions into their plans. This has sparked a culture of innovation and empowerment, enabling businesses to harness AI to expand their performance and efficiency.
Take AI-driven communication tools, like chatbots and virtual assistants for example. They are changing customer service experiences by delivering personalised, efficient, and proactive interactions. These solutions not only streamline support processes but also forge deeper connections with customers, fostering satisfaction, loyalty, and ultimately, business growth. Furthermore, AI empowers businesses to gather actionable insights from customer data, facilitating informed decision-making and targeted strategies.
Data quality plays a crucial role in the successful implementation of AI. Without complete and consistent data, implementing AI-powered technologies can lead to inaccurate results and hinder business decision-making. This is why it is important for businesses to invest in data quality assurance processes. And by analysing customer feedback across various channels, AI offers a deeper understanding of preferences and needs, enabling businesses to tailor their offerings and communication strategies accordingly. This level of personalisation increases the customer experience, promoting long-lasting relationships and brand loyalty.
Chatbots and virtual assistants are some of the most widely used AI-powered communication solutions out there, spanning across multiple industries and business types. They provide instant responses to inquiries, assist with product recommendations, and help with tasks like order tracking and appointment scheduling.
Navigating challenges in AI implementation
AI-driven automation streamlines processes, reduces manual workloads, and enhances operational efficiency, driving competitiveness and revenue growth. By leveraging AI-powered insights, businesses can identify high-value opportunities, estimate market trends, and improve resource allocation, thereby increasing ROI and market share.
This innovation is expected to catalyse significant transformations in traditional sectors such as banking and retail, leading to more personalised experiences and innovative consumer approaches. By understanding individual preferences, behaviours, and purchasing patterns, these sectors can offer tailored product recommendations, targeted promotions, and customised services.
With this being said, it is important to underline the critical function AI serves in customer support. By reducing wait times through AI-powered chatbots and providing assistance through the customer’s preferred communication channel, businesses can ensure a significant uptake in customer satisfaction.
Integrating AI into existing tools and systems does not come without its challenges. Businesses can encounter compatibility issues, data silos, and a shortage of skilled professionals with expertise in AI and machine learning within their talent pool. Demonstrating ROI in the early stages of AI technology adoption can also be challenging due to these obstacles. It is therefore important to identify high-potential use cases and the most impactful areas where AI can drive business growth and positive customer satisfaction and start from there.
Overcoming obstacles – to maximise AI’s potential
With its increasing accessibility and transformative potential, AI is fostering innovation, and amplifying creativity. By taking into consideration AI-driven insights and solutions, businesses can personalise interactions, streamline operations, and anticipate customer needs. However, this journey is not without trial and error. It demands careful navigation of data quality and integration complexities. Nonetheless, businesses should embrace AI as a catalyst for creativity and innovation, to unlock new possibilities, enriching the human experience and propelling organisations towards a future where the boundaries between humanity and technology seize to exist.
E-Business
CAC to Prosecute Business Owners Operating Without Registration

Corporate Affairs Commission (CAC) has reaffirmed its commitment to enforcing business registration laws in Nigeria, warning that individuals and organizations operating unregistered businesses will face prosecution.
In a statement, the CAC emphasized that conducting business without proper registration violates the Companies and Allied Matters Act (CAMA) 2020, undermining transparency and accountability in the corporate sector.
The commission stressed that registration is not only a legal requirement but also a gateway to formal business opportunities, including access to bank loans, government grants, and partnerships.
The enforcement drive will be nationwide, targeting small and medium-sized enterprises (SMEs), online vendors, and informal traders who have failed to comply despite previous awareness campaigns and registration amnesty windows.
The CAC disclosed that enforcement teams, in collaboration with security agencies, will be deployed to identify and prosecute defaulters.
The commission urged business owners to take advantage of its simplified registration platform to regularize their status, noting that compliance will boost investor confidence and improve Nigeria’s ease of doing business. It warned that ignorance of the law will not be accepted as an excuse.
Business owners are advised to act promptly to avoid legal consequences, as the CAC moves to ensure a more structured and regulated business environment in Nigeria.
E-Business
NCC Vows to Tackle Online Infringement, Block Illegal Music Websites

Nigerian Copyright Commission (NCC) has pledged to enforce its legal obligations to combat online intellectual property infringement and urged commercial music users to obtain proper licences from rights holders or their representatives.
The Commission stated that this ensures creators are fairly compensated, supporting the music industry’s sustainable growth.
In a statement commemorating the 2025 World Intellectual Property Day, themed “IP and Music: Feel the Best of IP,” the NCC announced plans to enforce the Copyright Act 2022, which allows for the takedown of infringing materials and blocking of websites hosting illegal content.
Signed by Mrs Ijeoma Egbunike, director of Public Affairs, the statement outlined an aggressive anti-piracy campaign in collaboration with the private sector, targeting the online environment.
Egbunike affirmed the NCC’s commitment to establishing enforceable standards for transparency, digital audits, and real-time royalty reporting to protect creators’ rights. She stated, “The NCC will continue to champion policies that support the growth of the music industry, improve the livelihoods of Nigerian musicians, and foster a culture of creativity and respect for intellectual property.”
Despite the global success of Afrobeats and other Nigerian genres, the NCC noted that many musicians face low royalty returns due to rampant digital piracy.
To address this, the Commission revised its Collective Management Regulations to enhance transparency and accountability among Collective Management Organisations (CMOs).
The NCC emphasised that proper licensing is a legal obligation and vital for Nigeria’s creative economy, stating, “Music must feel the beat of intellectual property for the full potential of creativity to be realised.”
The Commission highlighted that creators’ livelihoods depend on fair royalty compensation.
Recent enforcement measures include the NCC’s designation by the Attorney-General of the Federation as an authority under the Proceeds of Crime (Recovery and Management) Act 2022.
This, combined with the Copyright Act 2022, empowers the NCC to order takedowns and block illegal music distribution websites.
E-Business
FG Warns Nigerians Against Growing Threat of Cyber Slavery in West Africa

The Federal Government, has warned Nigerians against the growing threat of cyber slavery within the West African sub-region.
The Ministry of Foreign Affairs, in a statement issued in Abuja by Kimiebi Imomotimi Ebienfa, acting spokesperson, noted with grave concern the alarming rise of cyber slavery across parts of West Africa, targeting Nigerian citizens, particularly vulnerable youths.
The government said many young Nigerians, including underage teenagers, were lured out of the country under the false promise of lucrative employment opportunities abroad, particularly in crypto-related operations.
According to the government, “In reality, these individuals are trafficked into sophisticated scam operations and enslaved to work in criminal “call centres” — often referred to as “419 cyber-scam factories.” There, they are forced under coercive and inhumane conditions to send thousands of fraudulent emails, text messages, and calls aimed at defrauding victims worldwide.”
The government also noted with dismay, a recent incident where the Economic and Organised Crimes Office (EOCO) in Accra, Ghana, rescued and detained a group of Nigerians forced to engage in cybercrime activities under inhumane conditions.
“This incident highlights the severe exploitation and abuse associated with cybercrime operations. It also underscores the need for enhanced efforts to combat such multibillion-dollar criminal networks and mitigate the susceptibility of victims.
“The Ministry strongly warns all Nigerians, especially the youths and parents, to exercise the utmost caution when presented with job offers, particularly those promising easy money, overseas travel, or remote work involving cryptocurrencies.
“Nigerians are therefore advised to verify all employment offers through official channels and report suspicious cases to relevant authorities for necessary investigation and action to curtail the activities of the perpetrators.
“The Ministry wishes to assure the general public that, as a precautionary measure to address this unfortunate situation, the Federal Government is working closely with regional partners, law enforcement agencies, and international organizations to tackle this heinous crime, rescue victims, and bring perpetrators to justice.
“The Ministry remains committed to protecting Nigerian citizens at home and abroad and will continue to raise awareness about emerging threats to the welfare and dignity of our people,” the statement read.
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