Enplug App Brings Social Media Edge to Marketing Business, Events

Enplug Africa, an IT app designed to infuse the marketing tool edge of social media into businesses is already and literally, turning regular TVs and displays into a marketing tool for businesses.

The Enplug Africa software enables any display to show realtime and interactive content such as live social media, RSS feeds and more.

This App, at a very affordable fee lets users choose a variety of content to show on their displays including your daily promotions social media feeds, etc.

Highlighting the peculiarities of the App in an email to Nigeria CommunicationsWeek, Mr. Mako Alabi, chief executive officer, EnPlug Africa, said, "We are the only software in our industry that enables businesses to show and manage live social media feeds across their network of displays. Viewers #hashtag the business’ name in their social media posts to show up on the screen which helps the business go viral online.

"Our social media capabilities are one-of-a-kind in our industry. With Enplug Africa, your customers will be able to show up on your display by using social media. Some of our current subscribing clients include: Eko Hotel, La Mango Bar and Restaurant,Leadway Pensure, Bukka Hut Resturant, Frist Bank, Skye Bank,Sterling Bank,Etisalat Office at The Oriental Hotel, Ebony Berry Retail Outlet, Bonzai Japanese Restaurant, House of Tara, Yellow Chili Ikeja and George Memorial Medical Centre.

"We help you go viral online and we give you all the real-time analytics in Enplug Africa control. We provided a similar service at the Women in Management, Business and Public Service Conference (WimBiz) at the Eko Hotel;the Pepsi Rhythm Unplugged Concert;the Healthplus 7th Annual Conference;the Premiere of Airtel Touching Lives;the Access White party (Access Bank);the All Black Everything party;the Pepsi Boxing Day White Party;the Olamide Live In Concert (#OLIC);the Lagos Countdown 2014 and on Thursday 8th of January we were at the Glo CAF Awards 2015.

"We were also at the Social Media Africa Summit and Awards 2015 which took place at the Landmark Event Centre and the D'Banj 10th Year Anniversary Celebration at the Oceanview,Eko Hotel. We recently concluded the UBA CEO Awards at the Eko Hotel and on Mothers' Day 2015 we worked for Baileys. We worked at the Heineken house on Saturday 6th June at the viewing of the UEFA championship finals 2015 and also MasterCard on the same day at the Intercontinental Hotel for the viewing of the finals. On the same Saturday we worked for GD Netter at the launch of the new Cognac D'usse at the Maison Fahrenheit hotel in VI".

According to Alabi, the best events are the ones whose exciting environments make a lasting impression on attendees.

He said, "Using digital displays as strategic focal points to craft engaging events is vital,going digital boosts the energy at the event and can transform the event from being average to awesome.

"Ensuring the visibility of our Enplug social media interactive screens at strategic locations of the event venue would go a long way to aid audience participation throughout the event (from the start of the event,during the main event and of course after the event).

"Create a "Techie" Atmosphere at your events. As earlier mentioned,so many events have used our Instagram wall,Twitter wall,Facebook and other social media apps to power live social feeds. Social media and digital technology are both here to stay".

The Enplug CEO said there is no better tool for establishing a tech-savvy atmosphere at an event than featuring a real-time digital display for attendees to interact with using social media, "it'll make your audience feel more actively engaged".