Enterprise Life Insurance to Implement Needs-based Approach Insurance Model for Customers

Enterprise Life Assurance said it has the intention of implementing a new insurance model that prioritises a needs-based approach to insurance services.

The company said it has passion for keeping its customer at the front and centre of its business.

Mrs Funmi Omo, the company’s Managing Director, stated this at the members’ evening of the Nigerian Council of Registered Insurance Brokers NCRIB) hosted by her company in Lagos.

Omo speaking about her company’s business priority area said, “We are intentional about implementing a new model that prioritises a needs-based approach to insurance, which ensures that our solutions are affordable and truly fit-for-purpose. Our core values are friendliness, reliability, excellence, professionalism and trust”.

“We are resolute in delivering value by heightening insurance awareness, optimising digitisation to improve access and leveraging low-cost digital distribution channels for sales and service in order to deepen market penetration. ”She said.

Omo, said the underwriting firm, which is a member of the Enterprise Group Plc, headquartered in Ghana with an outstanding heritage dating close to a century had come to the brokers’ body to formally introduced its services to the Nigerian Insurance brokerage fraternity.

She said the company had a mandate to make significant differences in the insurance industry and service to customers.

In his speech, President of the Nigerian Council of Registered Insurance Brokers (NCRIB), Barrister Rotimi Edu, commended the management of Enterprise Life Assurance Limited for playing host to the association’s December Members’ Evening.

He noted that although the COVID19 pandemic had resulted in severe disruption and economic fallout, the crisis had also acted as a catalyst for some positive change.

According to him, like other industries affected by the pandemic, insurance companies had been forced to consider how to operate and focus on becoming more agile and digital.