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Ericsson Consumer & IndustryLab Reveals Flexibility as the New Work Life Currency
A new report, Future of Work Life, from Ericsson Consumer & IndustryLab examines how employees and employers navigate the current work environment and their views on the future of work shaped by the pandemic, digitalization and the fluctuating labor market.
The way people spend their work hours has been the same for a long time, but the pandemic was a major disruptor of this. Work has changed and will continue to change going forward.
Almost half (48 percent) of the employees in the study say that they enjoy increased flexibility at work. 52 percent consider flexible work hours or locations as key requirements, and 25 percent say that flexibility is the top priority if they would start to look for a new job. Doing work rather than going to work is seen as central in this new way of thinking about work life.
Employers need to embrace digitalization and flexible workforce management, and this can be done by creating a workplace of the future that supports human collaboration, simplifies work and values employee input in decision making.
Key findings:
- Flexibility is the new work life currency. Employees predict flexibility as a future employment need as hybrid work continues to be the norm as 25% of the global working population say they will prioritize flexibility above all else.
- Digital technologies renew employee confidence. Using the right digital technologies boost twice as much positive feelings for employees without increasing stress.
- Decision-makers and employees are increasingly at odds over technology. Only 33% of employers consider employee preferences when investing in new technology as 4 out 10 employees struggle with non-relevant tools for their tasks.
- Flexible workplaces may come at the cost of increased surveillance. Balancing visibility and privacy is a challenge and concern for hybrid work. 65% of employees who are optimistic about technologically-enabled flexibility also believe it will be tied to an increase in monitoring.
- Globalized labor markets bring talent and concerns to employers. Decision makers in emerging markets agree loyalty is declining with the rise of remote jobs.
- Five employee paths shape the future of work. Employees prioritize flexibility (24 %) digitalization (20 %), project-based work (12 %), or career (19 %) and financial stability (25%).
“Based on our research, it is quite clear that the future of work is going to be increasingly dependent on ICT solutions such as high-speed, globally available mobile connectivity. We felt the pandemic could finally be seen in the rear-view mirror, and therefore wanted to take a closer look at what changes in peoples worklife had stuck, and what was only a temporary adjustment! My own favourite take-away is that remote work is clearly here to stay – maybe not exactly at the level as was measured during the pandemic, but still at significantly higher levels than before the pandemic!” – Anders Erlandsson, Head of Ericsson IndustryLab
“Amidst the rapid digitalization brought on by the pandemic, our research highlights a concerning gap between the technology available in the workplace and the needs of employees for flexible working.
“With 6 in 10 companies lacking relevant technology for their staff, and just 2 in 10 employees feeling they have relevant tools at workplace there is a pressing need for organizations to invest in digital tools and robust connectivity that enable remote collaboration and flexibility, not only to attract and retain top talent, but also to stay competitive in the post-pandemic world.” – Jasmeet Singh Sethi, Head of Ericsson ConsumerLab
The research was carried out during 2022 within 30 markets globally; 38,000 online surveys of employees plus 3,600 online surveys of decision-makers and 11 in-depth interviews with decision-makers from selected industries within three markets; China, Spain and US.
News
Nasarawa Technology Village Attracts 12Bn Investments
Modern Shelter Systems and Services Limited, one of Nigeria’s leading real estate firms has announced that the Nasarawa Technology Village has attracted investments of N12 billion since the project commenced.
The real estate firm added that it has officially commenced feasibility studies for the Aso-Pada Toll Road, which will catalyse the development of the tech-driven innovation hub, creating value for investors and transforming lives along the Keffi-Nyanya-Abuja corridor.
With the signing of the Aso-Pada Toll Road project, Modern Shelter said it is one step closer to realising the vision of Nasarawa Technology Village, which is powered by innovation as the project will connect communities, attract investments, and unlock socio-economic opportunities while providing sustainable, affordable housing for the future.
Commenting on the development, Abdulmalik Mahdi, chief executive officer, said that “The Aso-Pada Toll Road will serve as the backbone of Modern Shelter’s Nasarawa Technology Village, bringing 1,962 homes, a tech incubation centre and more to life.
“The Aso-Pada Toll Road will not only enhance connectivity but also drive the success of our Nasarawa Technology Village project, powered by NGN12.5 billion in investments. Together, we’re creating a hub for innovation, sustainability, and opportunity,” he explained.
News
Chain Reactions Africa Claims Three Awards
Chain Reactions Africa, one of Africa’s leading public relations and integrated communications consultancies, continued its awards-winning streak in 2024 by clinching three more prestigious awards in the recently hosted Lagos PR Industry Gala & Awards (LaPRIGA) 2024, which was held in Lagos.
Chain Reactions Africa emerged as winner of the ‘Public Sector PR Campaign of the Year’ for the firm’s Windfall Tax Policy Campaign for the Federal Inland Revenue Service (FIRS).
The campaign was aimed at first, sensitising the Nigerian public about the Windfall Tax Policy and then, securing the compliance of key stakeholders for the policy.
The same campaign also clinched the ‘Best in Crisis Management’ award, off the back of its use of strategic communication to manage and avert the crisis that would have been precipitated by the enforcement of the Windfall Tax by the FIRS.
The highpoint of the day for the company was the crowning of its Managing Director and Chief Strategist, Mr. Israel Jaiye Opayemi, as the ‘Most Influential PR Professional’ for his exceptional professional persona, charismatic industry leadership, enviable profile, and commitment to the growth of the Public Relations industry.
Commenting on the LaPRIGA Awards recognitions, the Managing Director and Chief Strategist of Chain Reactions Africa, Mr. Israel Jaiye Opayemi, expressed appreciation for the honours.
“Once again, I say a big thank you to the awards organisers, the Lagos State Chapter of NIPR, for raising the bar in organising this award to celebrate hard work and honour the resilience of deserving winners”, he said.
Opayemi charged the winners and all practitioners to drive better storytelling of their organisations and clients. “Let’s be the best. We are Public Relations people, let’s tell the stories of our respective organisations and clients better than ever before”.
He acknowledged the invaluable contributions of his team to Chain Reactions Africa’s unceasing accomplishments, describing them as the real shining stars of these honours.
“These award recognitions are emphatically dedicated to all the creative rebels in the Chain Reactions Africa Tribe. You are truly the shining stars spurring these honours, and there wouldn’t be a Chain Reactions Africa without my team. Your unwavering commitment to client satisfaction and sacrifices are matchless; you are the reason we are not just winning, but also breaking more boundaries of excellence”, Opayemi said.
Speaking at the event, the Chairman, Nigeria Institute of Public Relations (NIPR Lagos Chapter), Comfort Obot Nwankwo, congratulated all the winners for their recognition as shining stars and urged them to be an inspiration to others while sustaining the momentum of success, character, and bravery.
“As we honour our shining stars tonight, let us reflect on our collective responsibilities and use our influence to advance inclusivity and sustainability in Public Relations.
I challenge each of you to champion youth involvement, prioritise community breeding narratives and uphold highest standards of integrity in all that you do. I congratulate all nominees and winners tonight – may your success serve as an inspiration to others”, she said.
Themed, ‘The Shining Stars’, the 9th edition of LaPRIGA Awards expectedly turned out to be a resplendent and colourful get-together of the who-is-who in the integrated marketing communications industry with stakeholders drawn from the corporate, private, and public sectors.
According to the Chairman of the Selection Committee, Lead Consultant/CEO, Leap Communications, and Publisher of Breezy News, Muyiwa Akintunde, the ceremony had 22 award categories, and 81 entries were submitted in 21 categories, with the ‘Best in Political Communication’ not having any submission for this year’s edition.
Others are ‘Special Honorary Awards’ and ‘Lifetime Achievements Award for select public relations industry veterans.
With three awards, Chain Reactions Africa has once again shown its unparalleled dominance in the marketing communications industry.
Earlier in 2024, the company reached an unprecedented height by winning seven awards at the 2024 SABRE Awards. It also emerged winner of the Edge Awards 2024 most coveted prize, ‘Outstanding PR Agency of the Year’, with its MD/ Chief Strategist, Opayemi, carting away the ‘Edge Grand Prix in PR’, Edge Awards’ most enviable and highest individual awards category.
The company, with offices in both Lagos and Abuja, won four deserving honours at the 2024 Brandcom Awards, including the ‘Most Outstanding PR Agency of the Year’; ‘Most Outstanding Agency in Political and Public Sector PR’, and ‘Strategic Communication Consultancy of the Year’. Its MD/ Chief Strategist also won the ‘CEO of the Year (Public Relations) category for his sound leadership qualities and desirable profile.
LaPRIGA is a high-profile award that recognises excellence and celebrates practitioners in public and corporate organisations as well as stakeholders to boost professionalism and more investment in the practice of public relations.
News
RCCG Turns Former Barclays Banks’s Branch Building into Church
A former Barclays branch building in Middleton is set to be transformed into a church, two years after the bank shut its doors.
The Redeemed Christian Church of God (RCCG)has received council approval to establish their newest place of worship at the site, adding to the growing number of the faith’s churches in the Greater Manchester area
Despite receiving 51 letters of objection from locals concerned about potential traffic impact and overdevelopment, Rochdale Council’s highways officers are confident there would be no increase in traffic as a result of the development.
Planning officers also noted that the application is only for a change of use, meaning the building’s appearance would remain the same.
No major internal or external changes are planned.
As the building would effectively look the same and the application was for a change of use, this work would not be deemed ‘inappropriate’ or ‘overdevelopment’.
The Redeemed Christian Church of God, a form of Christianity founded in Nigeria in 1952, has a presence in 197 countries and territories worldwide, with millions of members in Nigeria alone.
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