Telecom
Ericsson ConsumerLab Report Busts Myths Surrounding the Value of 5G
Ericsson has released a new ConsumerLab report, 5G Consumer Potential, which busts industry myths surrounding the value of 5G for consumers and outlines the opportunities available for communications service providers.
Backed by solid research from one of the biggest ever consumer expectation studies, the report looks at the potential of 5G to benefit consumers, uncovering certain realities about them (“consumer realities”) to bust the following four common industry myths:
– 5G offers consumers no short-term benefits.
– There are no real use cases for 5G, nor is there a price premium on 5G.
– Smartphones will be the “silver bullet” for 5G: the magical single solution to delivering fifth-generation services.
– Current usage patterns can be used to predict future 5G demand.
The study brings some sense of reality to the ongoing debate in the ICT industry about whether there is an opportunity for a premium consumer offering based on 5G’s extra capabilities.
The key findings of the study include the fact that consumers expect 5G to provide relief from urban network congestion in the near term – especially in megacities, where six in 10 smartphone users report facing network issues in crowded areas.
The respondents also anticipate more home broadband choices to be available with the launch of 5G. Saudi Arabia is one of the markets with highest consumer awareness of 5G and its promises together with China, South Korea, the US and Italy.
The report also dispels the ICT industry myth that consumers are unwilling to pay a premium on 5G. In fact, smartphone users state that they are willing to pay 20 percent more for fifth-generation services, and half of early adopters as much as 32 percent more.
In UAE, consumers say that they look forward to seizing the benefits of 5G and they are ready to pay up to 35% more for that. However, four in 10 of these high spenders expect new use cases and payment models as well as a secure 5G network in addition to a consistently high internet speed.
Another key finding is that current 4G usage patterns are not indicative of future usage behaviors. Video consumption is set to rise with 5G. Consumers expect to not only stream video in higher resolutions but also use immersive video formats such as Augmented reality (AR) and Virtual reality (VR), resulting in an additional three hours of video content being watched weekly on mobile devices by users in the 5G future when they are out and about, including one hour wearing AR glasses or VR headsets. The study also reveals that one in five smartphone users’ data usage could reach more than 200GB per month on a 5G device by 2025.
From these insights and more, Ericsson ConsumerLab has drawn up a consumer roadmap of use cases involving 31 different applications and services.
The roadmap is divided into six use-case categories, namely: entertainment and media; enhanced mobile broadband; gaming and AR/VR applications; smart home and fixed wireless access; automotive and transportation; and shopping and immersive communications.
Worth to know that Saudi Arabian consumers would prefer to pay for an immersive entertainment experience like the diorama stadium tabletop AR experience.
Jasmeet Singh Sethi, Head of ConsumerLab, Ericsson Research, says: “Through our research, we have busted four myths about consumers’ views on 5G and answered questions such as whether 5G features will require new types of devices, or whether smartphones will be the silver bullet for 5G. Consumers clearly state that they think smartphones are unlikely to be the sole solution for 5G.”
This latest Ericsson ConsumerLab study is based on 35,000 interviews with smartphone users aged 15 to 69, carried out in 22 different countries. The views of the participants are representative of almost 1 billion people.
To gain a perspective on industry sentiment regarding the consumer value of 5G, a further 22 interviews were conducted with experts including academics as well as senior executives working for telecom operators, handset and chip manufacturers, start-ups and think tanks.
Kashifu Inuwa, director general of the National Information Technology Development Agency (NITDA) has said that the transformative potential of emerging technologies is vital in revolutionising trade and investment across Africa.
Director General of NITDA Kashifu Inuwa CCIE represented by Director of the Digital Economy Development, Engr. Salisu Kaka, presenting a cash prize of N10million to Get AI under the Regulatory Sandbox category, during the closing ceremony of the Nigeria AfCFTA Hackathon 2025 during the Science of Trade Conference in Lagos.
He said this while delivering a keynote address at the Nigeria AfCFTA Hackathon 2025, held as part of the Science of Trade Conference in Lagos State, highlighting how digital innovation can drive efficiency, inclusivity, and sustainable economic growth.
The DG who was represented by Engr. Salisu Kaka, Director of Digital Economy Development Department, stated that the African Continental Free Trade Area (AfCFTA) is one of the largest free trade zones globally, uniting over 1.4 billion people with a collective GDP exceeding $3 trillion.
He described the recent adoption of the AfCFTA Digital Trade Protocol as a pivotal milestone that will break down trade barriers, streamline regulations, and open new markets for businesses of all sizes.
“Nigeria, with its population of over 200 million and strong entrepreneurial culture, is uniquely positioned to lead Africa’s digital transformation”, he said.
While pointing out the rise of e-commerce and mobile payments as game changers, Inuwa said “From Abuja, I can order products online, conduct due diligence, make payments, and receive deliveries—technology has made trade seamless.”
“This Hackathon arrives at a crucial time following the African Union’s 2024 endorsement of the Digital Trade Protocol. It aims to harmonise digital regulations and eliminate trade barriers across all 54 African nations,” he added.
Inuwa stressed that while global technological advances have reshaped commerce, many African trade systems are still burdened by outdated procedures, excessive paperwork, and logistical bottlenecks. But a shift is underway, powered by innovations such as blockchain, AI, IoT, and digital platforms, which are now central to trade operations.
He cited the success of Nigeria Customs Service (NCS) in leveraging technology through the Nigeria Integrated Customs Information System (NICIS II), which automated key processes like declarations, cargo tracking, and risk assessment—leading to a 238% revenue increase between 2017 and 2023.
The Unified Customs Management System, introduced in December 2024 as a successor to NICIS II, has already generated over ₦31 billion, showcasing Nigeria’s progress in digital trade facilitation.
The Hackathon is structured around five priority areas: Youth and MSME Inclusion, E-Commerce Adoption, E-Commerce Policy and Trust, Digital Payments, and the E-Commerce Regulatory Sandbox.
These are sectors where digital tools can significantly enhance trade dynamics.
“I’m confident that the Hackathon will spark innovative, scalable solutions to boost intra-African e-commerce, streamline cross-border transactions, and empower MSMEs with digital capabilities to compete globally,” Inuwa stated.
He described the event as a springboard for innovations that will simplify payments, promote inclusion, and reinforce Nigeria’s leadership in actualising the AfCFTA digital economy framework.
In his welcome address, Dr. Olusegun Awolowo, National Coordinator of the Nigeria AfCFTA Coordination Office—represented by Olusegun Olutayo, Senior International Trade Policy and Law Expert, emphasised that transformation is a continuous journey.
He highlighted the continent’s focus on collaboration, innovation, and inclusive growth as essential to establishing Africa as a hub for digital trade.
Awolowo reaffirmed the transformative potential of the African Continental Free Trade Area (AfCFTA), emphasising that it presents Africa as a unified market of over one billion people—a vast opportunity for intra-African trade, investment, and economic growth.
He stressed that realising this vision requires active participation and shared ownership.
According to him, the Hackathon is a tangible mechanism for implementing the AfCFTA Digital Trade Protocol—prioritising inclusion, innovation, and equitable access.
It is expected to generate actionable solutions that bridge policy and practice, accelerating Africa’s digital economy and empowering the next generation of African innovators.
The recent success of the Shanghai Motor Show is a strong indicator of the growth of the Chinese automotive sector, particularly in terms of electric cars and onboard intelligence.
Of the 90 million vehicles (cars, trucks, and buses) produced worldwide in 2024, 31.3 million were produced in China, i.e. 34% of the glob al total, according to an Inovev report.
France is also following this trend, with many consumers now opting for cars from Chinese brands such as BYD, Xpeng, Beiking and Hongqi.
Against this backdrop, Sophos, a global leader of innovative security solutions for defeating cyberattacks, is drawing users’ attention to how their personal data could be used for malicious purposes. Indeed, it is inadvisable to synchronize one’s phone or any other device with a vehicle, whether their own or even more so in the case of a rental car, as the car could use its internet connectivity to make a copy of contacts and other sensitive data and upload to the Internet, long before one have the ability of deleting it when returning the rental car, for example.
A modern vehicle is packed with computers, lidars, various radios, and external cameras. What’s more, it is also equipped with aerial updating capabilities that could very well be repurposed as a surveillance platform.
According to Nate Drier, Technical Lead, Red Team, Sophos: “As with any technology, given the opportunity, necessity, intent, and capability, in-vehicle technology can be misused.
Car manufacturers can track the movements of modern vehicles in real time, and this is likely to be even truer for electric vehicles.
“Yet this information could be used to build rich maps of an environment encompassing both the physical and electromagnetic environment (by searching for Wi-Fi networks, the positions of cell phone towers, etc.).”
Sophos, therefore, recommends being aware and checking what manufacturers are collecting on vehicles, and what they can do using over-the-air update capabilities.
Federal Government of Nigeria has approved the launch of the NIMC NIN Authentication for a secure and seamless identity verification and authentication, even as President Bola Ahmed Tinubu, directed the use of NIN Authentication for verification and authentication across Ministries, Departments and Agencies (MDAs).
This is In line with the Commission’s mandate of regulating a reliable National Digital Identity for citizens and legal residents to affirm their identity
The launch of the “NIN Authentication (NINAuth),” a cutting-edge suite of services that include web, API and mobile verification designed to enhance data security, protect privacy, and simplify access to government services, is part of President Tinubu, Renewed Hope Agenda on strengthening the National Identity Management System.
The NIMC NINAuth application is the official service for integration with the Commission’s backend infrastructure.
It Introduces a robust layer of protection, empowering individuals with greater control over their personal information.
By requiring explicit consent before data is shared for Know Your Customer (KYC) processes or other verifications, the platform fosters trust, transparency, and user autonomy in digital identity management.
With NINAuth, individuals can securely verify their identity and access key government services, including:
• Sim registration and replacement
• Immigration applications and passport processing
• Tax filings and financial transactions
• Government Intervention Programs in various MDAs
• Driver’s license renewals and other regulatory processes, etc,.
Key Features and Benefits include:
• Enhanced Security—Protects personal data from unauthorized access.
• User Control—Empowers individuals with the freedom to manage their data-sharing preferences.
• Seamless Access—provides a secure single sign-on solution for convenient access to services.
This innovation reaffirms NIMC’s commitment to advancing secure and efficient digital identity management, ensuring a more accessible, transparent, and secure identity verification system in Nigeria.
The NINAuth application provides a secure, scalable, and interoperable interface for identity verification through API integration.
It is designed to facilitate real-time authentication of NIN records, thereby promoting effective service delivery, database harmonization, and compliance with the National Identity Policy of the Federal Government of Nigeria.
The NINAuth service has been designated as the exclusive platform for all NIN-based verification and authentication integration processes for optimal services.
Nigerians are required to download the NINAuth App on Google Play Store and Apple iOS App Store to use the NIN Authentication Service.
The implementation guide and process flow of the NIMC NIN Authentication are available at https://ninauth.nimc.gov.ng.
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