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Ericsson launches Consumer Lab report for Sub-Saharan Africa

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With global smartphone subscriptions set to reach 5.6 billion by 2019, smartphones have the potential to bridge digital divide in Sub-Saharan Africa by providing universal access and connectivity to a wider scope of citizens according to the latest consumerlab released by Ericsson.

The ConsumerLab report shows that the mobile phone is the most important piece of technology to 73 percent of mobile users as 56 percent of consumers not using internet on their phones are interested in doing so in future while 62 percent of app users find apps to be more effective than mobile sites.

Ericsson is a world-leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world. Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries.

Today 40 percent of the world’s mobile traffic goes through Ericsson networks and we support customers’ networks servicing more than 2.5 billion subscriptions. We are more than 110,000 people working with customers in more than 180 countries.

Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2012 the company’s net sales were SEK 227.8 billion (USD 33.8 billion).

In the report, the technology aspect has been updated to include dimensions such as 4G, open data, e-transactions and more advanced usage. The results reconfirm and further strengthen the correlation between ICT and societal, economic and environmental development.

The Swedish capital’s top ranking is due to its well-developed ICT infrastructure, with a high penetration of smartphones and high-speed connections as well as advanced usage paired with innovation and development initiatives utilizing ICT as core enabler.

Patrik Regårdh, head of Ericsson’s Networked Society Lab says: “ICT significantly speeds up interactions between various actors, making them more intense and cost-effective. The reduced cost of information exchange and transactions lowers the threshold for new enterprises and collaborations. As a result, a city’s economic development becomes vitalized.”

ICT provides a platform for collaboration in knowledge-intense activities between companies, public sector and citizens, and stimulates specialization and dynamic information services. This enables businesses and institutions to pool resources efficiently, and to offer solutions and services that neither party could otherwise provide independently.

The report cites the way Shanghai’s Environmental Protection Bureau communicates daily air quality information via its website and Weibo as an example. The aim is to spread knowledge about the adverse health effect due to poor air quality among the urban population of Shanghai.

Regårdh said: “ICT enables completely new ways for citizens to interact with their city and its environment. It becomes a platform for collaboration where citizens can share information and more actively engage in dealing with every day issues.

The report advises that cities in emerging economies and in the early stages of ICT maturity could improve their performance by focusing on socio-economic development and incorporate a clear vision of how to leverage ICT in developing public and private sectors. Citizens’ ability to use new technology and gain direct benefits needs to be at the forefront in order to drive large scale and long term output.

The report also singles out collaboration between cities as increasingly important. For example harmonized open data-frameworks, rather than different systems or protocols, could accelerate for innovation.

Regårdh explained that: “An open data solution could for example allow the same public transportation information services to work not just in Miami, but in Jakarta or Mexico City. This would make life easier for tourists and travelers, but also save infrastructure costs for cities, as they could use solutions of scale.”

Even cities with mature economies need to take action to continue to be competitive and stay connected with future generations of technology.

The Ericsson Networked Society City Index has been developed in close collaboration with Sweco, the sustainable engineering and design group.

In addition to the top-three ranking cities, Stockholm, London and Singapore, the following cities are also part of the index: Beijing, Buenos Aires, Cairo, Copenhagen, Delhi, Dhaka, Helsinki, Hong Kong, Istanbul, Jakarta, Johannesburg, Karachi, Lagos, Los Angeles, Manila, Mexico City, Miami, Moscow, Mumbai, New York, Oslo, Paris, São Paolo, Seoul, Shanghai, Sydney, Taipei, Tokyo.

 


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SAIL and MTN Foundation Equip 4000 Teachers with Digital Learning Strategies

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SAIL Teachers Fellowship Program recently celebrated a milestone graduation, equipping 4000 teachers with innovative teaching techniques to transform Nigerian classrooms.

The program, organised through a collaboration between the SAIL Empowerment Foundation and MTN Foundation, represents a groundbreaking effort to transition educators from traditional methods to inquiry-based and digital learning strategies.

This year’s fellowship, a hybrid initiative engaging over 4,000 teachers from a pool of 15,000 applicants, culminated in intensive training sessions and certifications for 400 outstanding participants. These educators were introduced to tools like Canva, and advanced classroom management strategies designed to address the unique challenges of Nigerian classrooms.

During the graduation event in Lagos, MTN Foundation’s Executive Director, Odunayo Sanya, emphasised the Foundation’s 20-year legacy of impactful initiatives, with investments totalling over ₦30 billion across health, education, and empowerment sectors. Sanya underscored the Fellowship’s transformative role in shaping the nation’s future through teacher development.

Sanya challenged the teachers to become change-makers. “The knowledge you have gained is not for you alone. You are expected to empower other teachers and uplift your students, ensuring the impact of this training spreads beyond you.”

Senator Tokunbo Abiru, co-founder of the SAIL Empowerment Foundation, echoed this sentiment, highlighting the program’s vision to empower teachers as change agents within their communities.

Abiru called for continued partnerships to expand the program’s reach and ensure its sustainability. “The Teachers’ Fellowship has grown to about 6,700 teachers thanks to the incredible support from MTN Foundation,” he said.

The event also featured the unveiling of the MTN Foundation’s legacy publication, Yellow Impact: 20 Years Stronger, a testament to two decades of impactful interventions. As both organizations reiterated their commitment to the program, they underscored the importance of collective effort in shaping the future of education in Nigeria.

With plans to expand the program in the coming year, the MTN Foundation and SAIL Empowerment Foundation continue to inspire hope and transformation in the education sector.


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AfriTECH 4.0: QNET’s Biram Fall Advocates for Financial Inclusion in Africa

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Mr. Biram Fall, the Regional General Manager, QNET Sub-Saharan Africa, has said that with over 350 million unbanked adults, there is a significant potential of financial inclusion and digital solutions for Africa, and a vast opportunity to expand access to financial security, event through electronic commerce (eCommerce).

Mr. Biram Fall, the Regional General Manager, QNET Sub-Saharan Africa

Speaking as a lead presenter at the recent Africa Tech Alliance Forum (AfriTECH 4.0) held in Lagos, Fall stated that financial inclusion transforms lives by providing essential financial tools like savings accounts, credit, and insurance, which foster economic independence.

He referenced the International Monetary Fund (IMF) which highlights the role of financial services in strengthening economic resilience and reducing inequality, making them crucial for African socio-economic progress.

Speaking on the theme, “Harnessing Fintech Solutions for Financial Inclusion & eCommerce Growth,” Fall highlighted Africa’s opportunity to empower the 350 million unbanked adults by providing access to essential financial services.

“The demand for financial inclusion aligns with a projected $75 billion e-commerce market in Africa by 2025, driven by rising internet access and smartphone adoption.

“However, limited banking infrastructure and high cash dependency hinder digital engagement,” he said.

Fall who made reference to the United Nations Conference on Trade and Development (UNCTAD), noted that digital payments can unlock significant revenue for small businesses and expand e-commerce by making digital platforms more accessible and trusted.

“Digital payment solutions like mobile wallets simplify transactions and build trust in digital platforms.

“The African Development Bank recognizes that increased accessibility of financial products boosts consumer confidence in digital payments and enhances participation in e-commerce,” Fall said.

He disclosed that QNET’s initiatives, such as its “Fit Green” financial literacy programme, have trained over 1,500 young Nigerians, promoting financial self-sufficiency and entrepreneurship through an e-commerce-driven direct-selling model active in over 100 countries.

“Our e-commerce driven direct-selling model provides income-generating opportunities in over 100 countries, promoting entrepreneurship and self-sufficiency in low-income regions. True progress requires collaboration.

The QNET regional manager emphasized the need for cross-sector partnerships to bridge Africa’s infrastructure gaps, expand digital financial services, and build an inclusive financial landscape.

QNET’s mission, according to Fall, is to use technology and partnerships to make financial inclusion and e-commerce key pillars of progress across Africa, empowering individuals and fostering economic growth for underserved populations.


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Trendships: How Instagram is Redefining Social Communication

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Instagram has launched a regional campaign to celebrate a form of connection emerging through Direct Messages (DMs).

Recognizing how the act of sharing relatable memes and light-hearted content with friends, family and acquaintances is evolving into a unique vehicle of social communication and bonding across all ages, Instagram is coining a new term, Trendships.

A combination of “friendships” and “trends”, Trendships captures how Instagram users leverage playful or meaningful content to stay closer to distant loved ones, express complex emotions, and even navigate cultural trends.

The phenomenon gained traction with the launch of Instagram Reels and has rapidly become a bridge for individuals to communicate, engage and stay in touch.

“Trendships is not about sharing popular or viral content; it is about creating community over shared experiences and interests,” said Nada Enan – Head of Communications, Middle East & North Africa, Meta.

“People are exchanging content that resonates, from humorous memes to motivational Reels, redefining how people nurture intimate connections, exchange values and, in many cases, let loved ones know they are thinking about them with just a few taps. It underscores how social platforms are increasingly pivotal to building community in our daily lives and evolving how we communicate in the digital era.”

Trendships anchor on the simple act of “sharing” – through Reels, GIFs, videos, or memes – via DM. According to the latest stats from Meta, people reshare Reels over 3.5 billion times every day reinforcing how prolifically the platform is used to communicate and engage.

Embracing the new term, Instagram has partnered with popular comedy creator, Maraji and media platforms like KraksTv, Zikoko in Nigeria to spread the word about Trendships with their creativity.

The #WhatsYourTrendship campaign was revealed with fun, lighthearted content from Maraji, Zikoko and KraksTv showcasing their favourite trendships on Instagram.


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