Telecom
Ericsson’s Consumer Study Shows 5G is Already Paving the Path to the Metaverse

As 5G uptake in many parts of the world bridges the milestone from early adopters to mass adoption, major new Ericsson research – the industry’s largest global study of its kind to date – underlines consumers’ growing commitment to 5G and their expectations on next-generation uses cases.
Called 5G: The Next Wave, the Ericsson ConsumerLab report addresses the impact 5G has had on early adopter consumers since launching in various countries, as well as gauging the intention of non-5G subscribers to take up the technology – and their related expectations.
The report forecasts that at least 30 percent of smartphone users intend to take up a 5G subscription within the next year.
The mix of Ericsson tracking data covering 5G launches since 2019, and the new consumer survey, has enabled Ericsson ConsumerLab to identify six key trends impacting the next wave of 5G adoption.
The report covers the behavioral changes triggered by the bundling of digital services into 5G plans by communications service providers – particularly the increased use of enhanced video and augmented reality (AR) apps.
The report also addresses the speed of mainstream 5G adoption, whether consumer demands are being met, and 5G-related changes in smartphone behavior – and their impact on network traffic.
More than 49,000 consumers in 37 countries were interviewed in the research – the largest global 5G-related consumer survey in the industry to date and the largest consumer survey conducted by Ericsson on any topic. The survey scope is representative of the opinions of about 1.7 billion consumers worldwide, including 430 million 5G subscribers.
Jasmeet Singh Sethi, Head of Ericsson ConsumerLab, says: “The scale of the research gives us an authentic insight into consumers’ views and attitudes to 5G. The report shows that the next wave of potential 5G users have different expectations from the technology compared to early adopters. Overall, consumers see engaging with 5G as an essential part of their future lifestyles.”
He adds: “It is interesting to note that 5G is emerging as an important enabler for early adopters to embrace metaverse-related services, such as socializing, playing and buying digital items in interactive 3D virtual gaming platforms. The amount of time spent on augmented reality apps by 5G users has also doubled over the past two years, compared to 4G users.”
The report forecasts that 5G consumers with experience of using extended reality (XR) functionality are likely to be the first to embrace future devices as they are more positive about the potential of mixed-reality glasses.
Half of 5G users who already use XR-related services weekly think that AR apps will move from smartphones to XR headsets within the next two years, compared to one-third of 4G consumer who hold this view.
5G – the Next Wave Report: Six key trends
- 5G adoption to be inflation resilient: At least 510 million consumers across 37 markets are likely to take up 5G in 2023.
- The demanding next wave of users: The next wave of 5G users have high expectations on 5G performance, especially network coverage, compared to early adopters — who care about new innovative services enabled by 5G.
- Perceived 5G availability is emerging as the new satisfaction benchmark among consumers. Geographical coverage, indoor/outdoor coverage, and congregation hot-spot coverage are more important to building a user perception than population coverage.
- 5G is pushing up usage of enhanced video and augmented reality. Over the past two years, time spent on AR apps by 5G users has doubled to two hours per week.
- 5G monetization models are expected to evolve: Six in 10 consumers expect 5G offerings to move beyond more data volume and speeds to on-demand tailored network capabilities for specific needs.
- 5G adoption is setting the path to the metaverse. 5G users on average are already spending one hour more per-week in metaverse-related services than 4G users. They also expect two hours of more video content will be consumed weekly on mobile devices, 1.5 hours of which will be on AR/VR glasses by 2025.
Telecom
Telcos Mull Introduction of Different Tariff Plans for Different States

Telecommunications operators in Nigeria are considering shifting from the current national tariff structure to a regional tariff regime that accounts for state-specific operational challenges.
They say this is because the challenges and costs of running their businesses vary significantly from state to state.
Currently, phone companies in Nigeria have a single national tariff for their services, meaning everyone pays the same amount no matter where they live.
However, the telcos argue that this system doesn’t account for the fact that some states have higher operating costs due to issues like attacks on their equipment and multiple taxes.
This proposal was discussed at the 7th edition of the Policy Implementation Assisted Forum (PIAFo) in Lagos, where industry leaders highlighted the need for a pricing model that reflects the ease—or difficulty—of doing business in each state.
Gbenga Adebayo, chairman, Association of Licensed Telecommunications Operators of Nigeria (ALTON), specifically pointed out that the high cost of doing business in some states is a major concern and increases their expenses. He suggested that if negotiating with certain states to reduce these costs is impossible, then the added expense of operating there should be reflected in the service prices in those areas.
“We may have to reconsider the issue of our national tariffs and look at regional tariffs. If you are aware that the cost of doing business is high in a particular state and it’s impossible to negotiate with them, factor the cost of deployment in those areas into the cost of providing services,” he said.
Tony Emoekpere, president, Association of Telecommunications Companies of Nigeria (ATCON), agreed that the current national tariff is unfair because operational costs are not the same across the country.
He believes that states that make it easier for telecom companies to operate should be rewarded, while those that create difficulties should see higher service costs.
Telecom
9mobile Denies Shutdown Rumours, Promises Improved Services

9mobile, telecommunications operator, has described as untrue the rumors suggesting that it has shut down its operations.
according to the telcos, these claims are entirely baseless and aimed at causing unnecessary panic among our valued subscribers, the mobile operator said in a statement.
“We understand that some customers have recently faced challenges, particularly with Mobile Number Portability (MNP), a service that enables seamless network switching.
“We want to clarify that 9mobile has never restricted customers from porting to other networks. We remain fully compliant with industry regulations and committed to delivering fair, transparent, and customer-focused services.
“While there have been temporary technical challenges affecting MNP, these issues have now been largely resolved. Some minor delays may still occur due to ongoing system optimizations, but we are actively working to ensure a smoother experience for all users.
“As a proudly Nigerian brand, we embody the resilient spirit of our people and remain steadfast in our commitment to overcoming challenges. We acknowledge the temporary service disruptions some customers may have experienced in different locations.
“However, we assure you that these disruptions are part of a broader transformation effort aimed at modernizing our infrastructure and improving overall service quality.
“Our ongoing investments in network upgrades and service expansion will soon yield significant improvements, ensuring reliable connectivity for individuals, businesses, and communities.
“We sincerely appreciate the patience and loyalty of our subscribers during this transition. While challenges exist, we are making significant progress and are confident that brighter days are ahead. We remain dedicated to providing exceptional service and keeping you connected to limitless opportunities”.
Telecom
TikTok and Truecaller Face NDPC Investigation Amid Data Protection Concerns

Nigeria Data Protection Commission (NDPC) has initiated an investigation into the data processing practices of Tiktok and Truecaller, following growing concerns about potential privacy violations.
Dr. Vincent Olatunji, the Chief Executive Officer of the NDPC, made the announcement today during a press conference in Abuja, where he also revealed the issuance of the Nigeria Data Protection Act – General Application and implementation directive (NDPC Act – GAID), 2025.
Dr Olatunji stated that the commission’s primary concern is how these platforms manage Nigerian users’ personal data, including potential breaches of consent, data sharing with third parties, and overall compliance with the Nigeria Data Protection Act (NDPA), 2023. He confirmed that the NDPC is actively investigating Tiktok and Truecaller’s data processing activities to ensure they comply with Nigeria’s data protection laws.
“The goal is to safeguard the privacy rights of Nigerians and hold organizations accountable for how they collect, store, and use personal data,” he added.
This investigation comes amid increasing scrutiny of global tech companies regarding data privacy, especially concerning how personal information is processed, stored, and transmitted beyond national borders.
The NDPC act – GAID, 2025, issued today, provides a detailed framework for implementing Nigeria’s data protection law, outlining compliance guidelines, enforcement mechanisms, and obligations for both public and private organizations.
Dr Olatunji emphasized that the directive aims to strengthen Nigeria’s digital economy by fostering trust in data governance while ensuring individuals’ rights to privacy are respected in accordance with international best practices.
He reiterated that companies operating in Nigeria must comply with the country’s data protection regulations or face regulatory actions, including fines and potential restrictions.
The NDPC has urged the public to report any data privacy violations and reaffirmed its commitment to transparency and due process in its investigations.
The commission noted that reporting data breaches has become more accessible through dedicated channels on its official website.
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