Telecom
Ericsson’s Consumer Study Shows 5G is Already Paving the Path to the Metaverse
As 5G uptake in many parts of the world bridges the milestone from early adopters to mass adoption, major new Ericsson research – the industry’s largest global study of its kind to date – underlines consumers’ growing commitment to 5G and their expectations on next-generation uses cases.
Called 5G: The Next Wave, the Ericsson ConsumerLab report addresses the impact 5G has had on early adopter consumers since launching in various countries, as well as gauging the intention of non-5G subscribers to take up the technology – and their related expectations.
The report forecasts that at least 30 percent of smartphone users intend to take up a 5G subscription within the next year.
The mix of Ericsson tracking data covering 5G launches since 2019, and the new consumer survey, has enabled Ericsson ConsumerLab to identify six key trends impacting the next wave of 5G adoption.
The report covers the behavioral changes triggered by the bundling of digital services into 5G plans by communications service providers – particularly the increased use of enhanced video and augmented reality (AR) apps.
The report also addresses the speed of mainstream 5G adoption, whether consumer demands are being met, and 5G-related changes in smartphone behavior – and their impact on network traffic.
More than 49,000 consumers in 37 countries were interviewed in the research – the largest global 5G-related consumer survey in the industry to date and the largest consumer survey conducted by Ericsson on any topic. The survey scope is representative of the opinions of about 1.7 billion consumers worldwide, including 430 million 5G subscribers.
Jasmeet Singh Sethi, Head of Ericsson ConsumerLab, says: “The scale of the research gives us an authentic insight into consumers’ views and attitudes to 5G. The report shows that the next wave of potential 5G users have different expectations from the technology compared to early adopters. Overall, consumers see engaging with 5G as an essential part of their future lifestyles.”
He adds: “It is interesting to note that 5G is emerging as an important enabler for early adopters to embrace metaverse-related services, such as socializing, playing and buying digital items in interactive 3D virtual gaming platforms. The amount of time spent on augmented reality apps by 5G users has also doubled over the past two years, compared to 4G users.”
The report forecasts that 5G consumers with experience of using extended reality (XR) functionality are likely to be the first to embrace future devices as they are more positive about the potential of mixed-reality glasses.
Half of 5G users who already use XR-related services weekly think that AR apps will move from smartphones to XR headsets within the next two years, compared to one-third of 4G consumer who hold this view.
5G – the Next Wave Report: Six key trends
- 5G adoption to be inflation resilient: At least 510 million consumers across 37 markets are likely to take up 5G in 2023.
- The demanding next wave of users: The next wave of 5G users have high expectations on 5G performance, especially network coverage, compared to early adopters — who care about new innovative services enabled by 5G.
- Perceived 5G availability is emerging as the new satisfaction benchmark among consumers. Geographical coverage, indoor/outdoor coverage, and congregation hot-spot coverage are more important to building a user perception than population coverage.
- 5G is pushing up usage of enhanced video and augmented reality. Over the past two years, time spent on AR apps by 5G users has doubled to two hours per week.
- 5G monetization models are expected to evolve: Six in 10 consumers expect 5G offerings to move beyond more data volume and speeds to on-demand tailored network capabilities for specific needs.
- 5G adoption is setting the path to the metaverse. 5G users on average are already spending one hour more per-week in metaverse-related services than 4G users. They also expect two hours of more video content will be consumed weekly on mobile devices, 1.5 hours of which will be on AR/VR glasses by 2025.
The second edition of Payments Forum Nigeria (PAFON 2.0) is gathering momentum as organisers have unveiled a strong line of speakers.
Featuring keynote presentation, fireside chat, panel discussion, networking opportunities, PAFON 2.0 is scheduled to hold this week – Thursday, April 10, 2025 at the Function Room 1, Oriental Hotel, Lekki Road, Lagos from 9am-12(noon).
The event themed: “Bridging the Customer Experience Gap for Financial Inclusion Using AI”, aims at enabling knowledge sharing on key industry insights, issues, amongst key stakeholders, with the objective of ensuring a collaborative and proactive approach to push for policies that enable growth, tackling/mitigating fraud and limiting occurrences and losses in the payment industry.
Keynote:
Ebehijie Momoh (Mrs), managing director and chief executive officer, AfriGoPay Financial Services Ltd, will deliver the keynote address.
Special Guests:
Uche Uzoebo (Mrs), managing director and chief executive officer, Shared Agent Network Expansion Facilities (SANEF) Limited and Mrs. Chika Nwosu, managing director and chief executive officer of PalmPay (Nigeria), are the special guest of honour.
PAFON 2.0 Special Appearances: Olusoji Solomon Adeyemo, Azure Application and AI Specialist, Microsoft UK., Ibirogba Oluwagunwa, chairman, Lagos State Chapter, Association of Mobile Money and Bank Agents in Nigeria (AMMBAN), and Olusegun Gabriel Afolabi, co-founder & chief innovations architect, Face Technologies UK Ltd., will make special appearances at the event.
There will be a fireside chat featuring, Chukwuemeka Enoch Mbaebie, the convener, Lagos Blockchain Week, amongst other speakers, with Chidera Amuta, Marketing Manager, Vendocredit, as the host.
According to Mr. Chike Onwuegbuchi, co-convener of Payments Forum Nigeria, “this year’s theme, ‘Bridging the Customer Experience Gap for Financial Inclusion Using AI’, underscores the urgent need to safeguard digital transactions against emerging threats while ensuring seamless financial inclusion and innovation”.
Industry players such as Bankers, Fintech startups, mobile money operators, blockchain experts, Cybersecurity, etc., are among the expected attendees.
PAFON 2.0 participation is free, but pre-registration can be done here or use this link: https://docs.google.com/forms/d/1dE3ZHpSZcaZOL14oiI7s6OYbIeRTqNET7oH-NOm83Bc/edit
Contrary to media some media reports yesterday, Mafab Communications, one of the companies granted Fifth Generation (5G) licences by Nigerian Communications Commission (NCC) has actually rolled out its 5G network services in Abuja since 2023.
According to Nigeria CommunicationsWeek findings, the rollout came almost a year since the telco paid $273.6 million for spectrum in the 3.5GHz band as part of a government auction.
Mafab Communications, has, not however kept to its promise to to strengthen its commercial operations by March 2025 as its services has remained skeletal since the media launch.
It said that it will roll out its high-speed 5G services through 102 operational sites strategically located in Kano and Abuja but that did not happen as at close of March.
An insider in the company, however assured that starting this month, subscribers with Mafab’s 5G routers will be able to enjoy ultra-fast connectivity on its expanding network.
This move aims to capture a wider share of Nigeria’s growing demand for 5G services.
Dr Musbahu Bashir, founder and chairman, Mafab Communications, said during the rollout launch that the telco will offer both voice and data services nationwide.
Additionally, Nigerian cities like Lagos, Port Harcourt, Enugu, Kano, and Kaduna have been listed for the deployment of 5G services while those not on the list will have services deployed at a later stage.
“The rollout of Mafab Communications 5G network is the beginning of immense opportunities for the country as it represents Nigeria’s capabilities and infinite possibilities,” he said.
“The prospect of increased job opportunities as a consequence of the value-chain benefits the technology will generate and offer is the dream we have all gathered here to launch today,” Bashir continued.
Telecom
Samsung Introduces Local Nigerian Languages to Galaxy Devices, Celebrating Cultural Diversity
Samsung Electronics has taken a bold step in enhancing user experience and inclusivity by introducing Hausa, Igbo, and Yoruba as official language options on selected Samsung Galaxy devices.
L-R: Stephen Okwara, Head, Product Management, Mobile Experience, Samsung Electronics West Africa; Joy Tim-Ayoola, Group Head, Mobile Experience, Samsung Electronics West Africa; Tae Sun Lee, Samsung Electronics West Africa CEO; Oge Maduagwu, Head of Marketing Samsung Electronics West Africa, and Nathan Lee, Regional Business Lead, Mobile Experience, Samsung Electronics West Africa, at the launch of Nigeria local language integration on Galaxy S25, A56, A36, and A26 devices, on April 03, 2025.
The feature, which is now available on the Galaxy S25, A56, A36, and A26 devices, reaffirms Samsung’s commitment to delivering innovative technology that speaks the language of its users.
With this groundbreaking update, Samsung users across Nigeria can now navigate their smartphones in their preferred local language, making technology more accessible, while also upholding our cultural heritage.
A Celebration of Culture and Technology
To mark the launch, Samsung hosted a cultural-themed press briefing featuring traditional music, local cuisine, and a showcase of the new language feature. Employees and guests attended in traditional Yoruba, Igbo, and Hausa attires, celebrating Nigeria’s rich cultural diversity.
Samsung also announced plans to expand local language support to more devices in the near future, reinforcing its dedication to making technology more inclusive for African users.
Empowering Users Through Language
The integration of Hausa, Igbo and Yoruba on Samsung devices reflects the brand’s mission to bridge the digital gap and enhance user engagement. Speaking at the press conference, Oge Maduagwu, Head of Marketing, Samsung Electronics West Africa, said, “At Samsung, we understand that technology is most powerful when it is accessible to all.
“By incorporating our local Nigerian languages, we are making our devices more intuitive and relatable, ensuring that millions of Nigerians can interact with their smartphones in the language they love and understand best”.
Seamless Language Transition on Galaxy Devices
Stephen Okwara, Head of Product Management, Samsung Electronics West Africa added, “The new local language feature is designed to deliver a seamless user experience, allowing customers to easily switch between languages. Users can activate Hausa, Igbo, or Yoruba on the Galaxy S25, A26, A36, and A56 by navigating to: Settings > Language & Input > Select Language
“This update enhances smartphone usability, particularly for those who prefer their native language over English, ensuring greater digital inclusivity, enhancing digital literacy and encouraging more users to engage with technology in their native tongues” He concluded.
Availability
Customers can visit all Samsung Experience Stores or authorized retailers in Nigeria to learn more and experience the feature firsthand.
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