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Ericsson’s Ten Hot Consumer Trends 2030 Report

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Consumers expect an array of beneficial services from connected technology interacting with our senses of sight, sound, taste, smell and touch to be a common reality by 2030.  The consumer predictions about the Internet of Senses are among the expectations highlighted in the ninth edition of the Ericsson ConsumerLab Hot Consumer Trends report.

The Internet of Senses will be enabled by technologies such as Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation. Consumers predict that by 2030 screen-based experiences will increasingly compete with multisensory ones that will be almost inseparable from reality.

Based on comprehensive research, the ConsumerLab Hot Consumer Trends 2030 report represents the expectations and predictions of 46 million early technology adopters.

Main drivers for the Internet of Senses include immersive entertainment and online shopping, the climate crisis and the corresponding need to minimize climate impact.

Dr. Pernilla Jonsson, Head of Ericsson Consumer & IndustryLab and co-author of the report, says: “We’re talking about a shift from current smartphone-based internet connectivity to immersive experiences resulting from our senses being connected.

“This report explores what that could mean for consumers, with Augmented Reality glasses as the entrance point.  We did not expect the extent to which consumers already envisage vast changes to our daily lives driven by sensory connectivity through Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR), 5G and automation.”

Dr. Michael Björn, Head of Research Agenda, Ericsson Consumer & IndustryLab, and co-author of the report, says: “We often imagine the future as a linear development from today. But we already need to consider what opportunities and challenges a world where all human senses are digitalized will bring.

“For example, it could play a significant role in climate action and carbon footprint reduction. Many activities can be digitalized to reduce their climate impact. You could go to work, go on vacation, and travel the world, all from your home.

“Consumers expect concerns about individual privacy in the Internet of Senses to be addressed by the industry. For example, possible public concern that our senses could be manipulated to purchase items or services. People will expect necessary protections and guarantees to be put in place.”

The 10 Hot Consumer Trends for 2030 – Internet of Senses are:

  1. Your brain is the user interface

Fifty-nine percent of consumers believe that we will be able to see map routes on Virtual Reality glasses by simply thinking of a destination.

  1. Sounds like me

Using a microphone, 67 percent believe they will be able to take on anyone’s voice realistically to fool even family members.

  1. Any flavor you want

Forty-five percent predict a device for your mouth that digitally enhances anything you eat, so that any food can taste like your favorite treat.

  1. Digital aroma

Around 6 in 10 expect to be able to digitally visit forests or the countryside, including experiencing all the natural smells of those places.

  1. Total touch

More than 6 in 10 expect smartphones with screens that convey the shape and texture of the digital icons and buttons they are pressing.

  1. Merged reality

Virtual Reality game worlds are predicted by 7 in 10 to be indistinguishable from physical reality by 2030.

  1. Verified as real

“Fake News” could be finished: half of respondents say news reporting services that feature extensive fact checks will be popular by 2030.

  1. Post-privacy consumers

Half of respondents are “post-privacy consumers”: they expect privacy issues to be fully resolved so they can safely reap the benefits of a data-driven world.

  1. Connected sustainability

Internet of senses-based services will make society more environmentally sustainable, according to 6 in 10.

  1. Sensational services

Forty-five percent of consumers anticipate digital malls allowing them to use all five senses when shopping.

The report insights are based on Ericsson ConsumerLab’s global research activities spanning more than 24 years. It primarily draws on data from an online survey conducted during October 2019 of advanced internet users in 15 cities around the world. They are Bangkok, Delhi, Jakarta, Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Singapore, Stockholm, Sydney and Tokyo.


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NigComSat Eyes $3Bn Annual Revenue – DG

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Jane Idehen, director-general of Nigeria Communication Satellite Limited (NigComSat), has said  that the organisation is projecting an average annual revenue of three billion dollars as it expands its scope of operations.

NigComSat Eyes $3Bn Annual Revenue – DG

disclosed this in Abuja at the July edition of DevsInGovernment MDA workshop series organised by the Ministry of Communications, Innovation and Digital Economy, with a focus on NigComSat.

The programme supported by Galaxy Backbone and World Bank was tagged: “Driving Operational Excellence through Technology at NigComSat.”

DevsInGovernment is a community that aims to create a group of technologists and tech enthusiasts within the civil service who are actively contributing to digital transformation across all government agencies.

The DG said that for NigComSat to grow, it had to explore new ideas and increase product life, which can lead to significant revenue increases.

“Currently we are projecting to average about three billion dollars in revenue year.

“If we can think about ideas, we can do more than that because if you can increase your product life, you can provide more solutions to problems,” she said.

She said that there were other revenue streams beyond broadcasting, which could double or triple the existing broadcasting revenues.

According to her, creating awareness about the programme’s services and solutions was crucial for its success.

Abiodun Attah, executive director of Technical Services at NigComSat, said the agency was charting a new course in its operations with a view to increasing its revenue earnings and serving the country better.

Attah said that one of the things the agency had done with the Mobile Network Operators (MNOs) was to carry 2G, 3G, and 4G traffic in rural areas where there was no connectivity.

“In the past, NigComSat was shying away from going into enterprises; it was shying away from doing business outside the government sector.

“Now we have gone beyond that,” he added.


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Airtel Backs Global Hepatitis Fight with Health Education and Free Employee Vaccination

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As the world commemorates World Hepatitis Day, Airtel Nigeria is taking bold steps to combat the global health challenge by equipping its employees with knowledge and access.

Reinforcing its ongoing commitment to employee wellness and public health advocacy, the leading telecommunications and digital services provider hosted a companywide Health Talk and announced a free hepatitis vaccination rollout across its offices across the country.

This year’s health and wellness theme at Airtel, “Stay Aware, Get Tested, Vaccinated & Seek Treatment,” aligns with global efforts to eliminate hepatitis and underscores the company’s belief that well-informed, healthy employees are the foundation of a thriving organisation.

In collaboration with its healthcare partner, Leadway Health, Airtel Nigeria brought together staff from across the country for an educational session titled: “Healthy Habits, Healthy Liver: Ending Hepatitis Starts with You!” Led by esteemed medical consultant Dr. Obioma Anomneze-Chima, the session offered critical insights into the causes, symptoms, and prevention of hepatitis, along with practical lifestyle habits to safeguard liver health.

In his remarks at the programme, Airtel Nigeria CEO, Dinesh Balsingh, highlighted the company’s holistic wellbeing philosophy.

He said, “Our people are the heart of our organisation, and when they are healthy, they bring their best selves to work. We’re not just investing in employee performance; we’re investing in their complete wellbeing. From mental wellness to preventive healthcare, our programmes are designed to offer real, meaningful support.”

Speaking during the session, Dr. Anomneze-Chima emphasised the importance of proactive prevention and early testing, “Hepatitis doesn’t always announce itself; it creeps in quietly and can cause lifelong complications. Conversations like this help us catch it before it catches us. I applaud Airtel for giving its employees not just facts, but tools and access to protect their health.”

Director, Human Resources and Administration, Airtel Nigeria, Adebimpe Ayo-Elias, noted that events such as the Hepatitis education and vaccination activity are a firm part of the company’s corporate mission. “This hepatitis campaign is a reminder that corporate responsibility goes beyond business metrics; it’s about actively participating in global health conversations and making a difference where it counts: among our people,” she added.

To sustain the impact of the educational talk, Airtel Nigeria is launching a free hepatitis vaccination programme across its premises, allowing employees nationwide to get vaccinated on-site with ease. This initiative reflects the company’s human-first approach to workforce wellness—prioritising both immediate care and long-term health security.

With this initiative, Airtel Nigeria once again demonstrates its leadership in advancing workplace wellness and health advocacy in the corporate sector. From supporting mental health through its Employee Assistance Programme (EAP) to promoting physical wellbeing with preventive screenings and vaccinations, Airtel is setting the standard for what it means to truly care for its workforce.

 


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MTN Nigeria Bounces Back with 414.9Bn Profit in H1 2025, Targets Full Recovery by Q3

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MTN Nigeria Communications Plc has reported robust financial and operational results for the first half of 2025, signaling a promising turnaround for the telecom giant amid improving economic conditions and strategic initiatives.

Karl Toriola, ceo MTN Nigeria, said the company’s performance reflected the successful execution of earlier strategies and a more stable business environment. “We are excited by the progress made in the first half of 2025,” he said, highlighting a 54.6 percent growth in service revenue and a remarkable recovery in profits.

MTN’s subscriber base grew to 84.7 million, adding nearly 4 million users despite regulatory changes limiting SIM registrations by third-party agents. Active data users reached 51 million, fueling a surge in data revenue, which rose by an impressive 69.2 percent.

The operator has been investing heavily to meet rising demand and improve service quality. Among its major projects is the $240 million Dabengwa Tier 3 Data Centre—West Africa’s largest—which was launched in July and promises to drive digital transformation for businesses across the region.

On the fintech front, MTN made solid strides by adding over half a million new digital wallets in Q2 alone. Customer deposits grew fivefold since December 2024, pointing to renewed confidence and expanding usage of MTN’s mobile money services.

Economically, Nigeria showed signs of recovery during the period, with the naira exchange rate remaining stable and inflation easing to 22.2 percent. These factors helped strengthen MTN’s financial position and allowed the company to renegotiate tower leases, resulting in significant cost savings.

As a result, MTN swung from a loss after tax of N519 billion in the first half of 2024 to a profit after tax of N415 billion this year. Free cash flow also improved, hitting N409.8 billion, which the company plans to leverage for further network investments.

Looking ahead, MTN Nigeria has raised its full-year guidance, targeting service revenue growth at least in the low 50 percent range and an EBITDA margin above 50 percent. The firm anticipates positive retained earnings and shareholders’ equity returning by the end of Q3.

The company also remains committed to nurturing tech talent and innovation in Nigeria, pledging over N3 billion to support skills development. An accelerator programme offering funding and mentorship aims to empower African startups and drive future digital growth.

Despite some regulatory and macroeconomic uncertainties, MTN Nigeria’s leadership expressed confidence in the company’s ability to adapt and deliver sustained value to shareholders and customers alike.


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