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Eskimi Connects Coca-Cola to 1m Consumers

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Coca-Cola Nigeria’s “Share a Coke” campaign was launched in January 2015 in Nigeria, to draw on the personal and playful aspect of a name.

“Share a Coke” became one of the most popular and shared campaigns among Eskimi users in Nigeria.

Eskimi boasts as the largest mobile social networks in Africa, with over 9 million users in Nigeria.

Coca-Cola Nigeria’s objective was to wish at least 1 million consumers happy birthday, in a personalized way through the Share a Coke campaign. In just 3 months, the campaign exceeded its target and 1.2 million personalized birthday cards were sent out and over 16 million impressions were generated.

It is expected that over 20 million impressions will be generated throughout the year as birthday cards are still being shared by users.

All users who had birthdays during the campaign period received personal “Share a Coke” birthday cards. Furthermore, users were able to share cards with their friends, expanding Share a Coke presence on Eskimi.

For users whose birthdays fell beyond the campaign period Eskimi used display advertising: standard and splash banners were used to reach the target audience.

Vytas Paukstys, CEO of Eskimi commented on the campaign results thus, “Share a Coke was an amazing campaign! It included organic integration inside the product and users were thrilled to receive personal Coca-Cola cans. Users shared the cans with their friends and the customized cans went viral. We were happy with campaign results, more than 1 million birthday cards generated 16 million friend views and are about to generate even more.”

Commenting on the campaign, Waithera Kabiru, Coca-Cola Central East and West Africa’s digital manager said, “We had an ambitious target, to connect with consumers in a personal way on their turf. Eskimi provided this platform and provided an innovative way for the brand to connect on a non-mainstream social media platform.”


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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FG Inaugurates Board of Galaxy Backbone

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The Federal Government has inaugurated the new Board of Directors of Galaxy Backbone Limited (GBB). The board’s mandate is to lead Nigeria’s digital transformation in Information and Communication Technology (ICT) infrastructure and services.

It will support Federal Government Ministries, Departments, and Agencies (MDAs) in a fast-changing landscape.

George Akume, Secretary to the Government of the Federation, led the inauguration. He emphasised the government’s commitment to making GBB more agile, responsive, and impactful. The aim is to drive national digital public infrastructure and service delivery. This was according to a statement by Segun Imohiosen, Director of Information and Public Relations.

The board has George Akume as Chairman. Its members include Rabi’a Adamu Waziri from the Petroleum Technology Development Fund (PTDF), Abubakar Abdulqadir Maje from the Joint Stock Association (JSA), Kemi Owonubi from the Ministry of Finance Incorporated (MOFI), and Margareth Ebute from the Ministry of Communications and Digital Economy.

Other members are Ibrahim Adeyanju, Olusegun, Olumbe Akinkugbe, Sanni Ibrahim Mohammed, and Adama Pindar from Galaxy Backbone Limited.

In his acceptance speech, Prof. Ibrahim Adepoju Adeyanju, Managing Director of Galaxy Backbone Limited, assured that the board will focus on sustainability. He said it plans to realign its vision and build a strong foundation for achieving strategic goals.

He also noted that within one year, the agency developed its Integrated Digital Transformation Strategy (IDTS). This strategy will run from 2025 to 2028.


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ST Team Partners with Deji of Akure to Boost Agriculture and Food Security in Ondo State

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Smart Treasure (ST Team) has honored the Deji of Akure, His Royal Highness Ọbá Aladetoyinbo Ogunlade Aladelusi, Odundun II, CFR, with a plaque of recognition for his dedication to the welfare of his subjects.

The presentation was made at the monarch’s palace in Akure by a delegation led by Instructor Luke Mbadugha from the Lagos Operations Center.

The visit was part of ongoing discussions on a partnership aimed at boosting agriculture in Akure, Ondo State.

The initiative, spearheaded by the ST Team, seeks to ensure the availability of farmland for agricultural purposes.

Under the arrangement, the ST Team will provide seedlings and manpower, while a significant portion of the proceeds will be distributed to the indigenes at no cost.

The remaining proceeds will support the administrative operations of the ST Team.

In his response, Ọbá Aladetoyinbo announced the allocation of a parcel of land at Ofosu, along the Ondo-Benin Road, for the project.

He described the initiative as a commendable effort to enhance food security for both the local community and the nation.

The monarch also called for a follow-up meeting to facilitate the assessment of the land for the project’s commencement.

Meanwhile, farming activities are set to resume at Aladodo Isikan in Akure South Local Government Area, another site designated for the agricultural project.

The four-acre land will be used to cultivate crops such as yam, cassava, plantain, and maize. A test run of maize planting began on April 9, 2025, with expectations of harvesting in three months.

Kabiesi Akinwunmi Adekanmbi Obey, the monarch of Olulero Okelero, Onitan Isikan, lauded the ST Team for their commitment to ensuring food availability.

He emphasized the importance of agriculture, stating, “Whoever brings food brings life.”

The ST Team, an investment platform dedicated to reducing poverty in Africa by 30% by 2027, has been actively involved in various Corporate Social Responsibility programs, including this agricultural initiative.

The project underscores their mission to create financial freedom and improve the quality of life for individuals across the continent.


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Zinox Technologies, TETFUND Collaborate for Tech-Driven Sustainable Future in Tertiary Schools

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Zinox Technologies Limited, a leading ICT solutions provider in West Africa, has engaged with the Tertiary Education Trust Fund (TETFUND) in Abuja, marking a significant step towards advancing innovation and sustainable energy solutions within Nigeria’s tertiary education landscape.

Zinox Technologies, TETFUND Collaborate for Tech-Driven Sustainable Future in Tertiary Schools

Dr. Leo Stan Ekeh, Zinox Chairman (left) and Arc. Sonny Echono, Executive Secretary, TETFUND (right) after the meeting

Under the theme “Advancing Innovation for a Sustainable Future,” the meeting aimed to establish a collaborative framework for technological transformation.

The Zinox delegation was led by Dr. Leo Stan Ekeh, its chairman, and included key members of the company’s executive management team.

On the TETFUND side, Arc. Sonny Echono, executive secretary, was joined by members of his top management team for the high-level discussions.

The highlight of the visit was the establishment of a strategic partnership between Zinox Technologies and TETFUND to provide renewable energy solutions to universities and polytechnics across Nigeria.

Additionally, Mrs. Kelechi Eze-Okonta, managing director, delivered a comprehensive, world-class presentation on the company’s diverse verticals and advanced ICT services, underscoring the need for intentional policy measures to support indigenous technologies for sustainable economic growth.

The TETFUND team expressed their appreciation for Zinox’s contributions to technology awareness, implementation, and adoption in Africa.

Arc. Sonny Echono, executive secretary of TETFUND, conveyed his deep appreciation for the visit by the Zinox team and commended Dr. Leo Stan Ekeh for his unwavering and impactful contributions to Nigeria’s digital transformation, stating that efforts are underway to establish a framework for effective energy solutions in tertiary institutions.

Highlighting Zinox Technologies’ expertise and proven track record, Arc. Echono expressed optimism about partnering with the company to develop scalable and efficient power solutions for academic institutions.

While both organizations remain committed to implementing innovative initiatives that enhance institutional capacity across the nation’s higher education sector, the visit marks a significant milestone in establishing a strategic partnership to equip Nigeria’s tertiary institutions with the essential technological infrastructure for a sustainable, digitally-driven future.

 

 

 


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