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Etisalat @ 5, Launches GEM for High Value Customers

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Matthew Willsher, chief commercial officer, Etisalat Nigeria
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Etisalat, Nigeria’s most innovative telecommunications company, has launched a new high value proposition tagged “Etisalat GEM” as it  celebrated its fifth anniversary in Nigeria with a cocktail party attended by over 200 of its high value customers last weekend at the pool side of Radisson Blu Hotel, Victoria Island, Lagos.

Matthew Willsher, acting CEO and Chief Commercial Officer at Etisalat Nigeria, informed guests at the event that though Etisalat was the last entrant in the telecommunications market in Nigeria, the company came with the obligation of providing affordable and reliable telecommunication services to Nigerians.

“Many of you can still recall the high cost of communication when we launched in 2008. Now things have changed a great deal. Etisalat has been able to offer competitive products and services to Nigerians which have forced down the cost of keeping in touch with family, friends and business associates,” he said.

The high point of the occasion was the unveiling of a new customer loyalty reward program for high value customers on the Etisalat network tagged ‘Etisalat GEM’ which Willsher said “will improve customer experience on the network”

Revealing the new Etisalat GEM, Oluwole Rawa, director, Consumer at Etisalat Nigeria, explained that “the loyalty program for our high value customers is designed to show appreciation for their loyalty to Etisalat since inception.”

On mechanics of  Etisalat GEM , Rawa disclosed that with the program, Etisalat customers who use between N10,000 to N30,000 monthly will get Etisalat dongle with 500MB data monthly for six months and free 10 minutes calls plus 50 SMS to all Etisalat lines on their birthday.

In addition, he said, high value customers who use between N30,000 to N50,000 will enjoy free MiFi with 500MB data monthly for twelve months, free VIP (box) ticket to watch Barcelona live match at the Nou camp, in Barcelona, enjoy special invites to Etisalat exclusive events, free calls and texts on their birthday, and high value identity card which they can use to gain express service at any Etisalat Experience Centre nationwide, among others.

For customers who use between N50,000 and above, they will get free devices ranging from apple, blackberry, Samsung or Nokia product, $1,000 shopping voucher, free VIP (box) tickets to watch FC Barcelona live match at the Nou camp, special invites to Etisalat exclusive events, , free calls and SMS on their birthdays, and an Etisalat High Value Identity card.

Customers with a minimum balance of N5,000 before traveling will receive calls for free when roaming in select destinations around the world and networks (UK – Vodafone, USA – T-Mobile, UAE – Etisalat, South Africa – Vodacom, Saudi Arabia – Mobily and Netherland – KPN.

Etisalat launched operation in Nigeria in 2008, and has risen to become Nigeria’s third largest GSM operator, with a subscriber base of 16 million.

 


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MTN Nigeria Unveils CPaaS Platform to Transform Business Communication

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At the recently concluded NextNow Business Forum in Victoria Island, MTN Nigeria electrified the business community with a live demonstration of its forthcoming Communication Platform as a Service (CPaaS), a solution engineered to redefine how Nigerian enterprises connect with their customers.

Unlike traditional communication systems, MTN’s CPaaS is built for the realities of a mobile-first market. The platform unifies SMS, voice, WhatsApp, email, and more into a single, intuitive interface. This approach is especially significant in Nigeria, with over 107 million internet users, 45.4% of the total population, according to Data Report. This figure underscores the necessity for businesses to meet customers where they are.

During the demo, attendees witnessed how CPaaS enables two-way, real-time conversations between brands and customers. The platform’s support for rich media, instant analytics, and seamless integration with business workflows drew particular attention. These features are designed to empower businesses with data-driven insights and the agility to personalise every interaction, whether it’s a service notification, marketing campaign, or customer support exchange.

Akinbulejo Onabolu, Head of Enterprise Segment at MTN Nigeria, articulated the vision: “CPaaS gives enterprises the flexibility to interact with their customers on their preferred platforms; whether it’s chat, voice, or messaging, in a way that feels personal and immediate. We’re looking forward to the value this will unlock for businesses across industries once it launches.”

The fireside chat added depth to the conversation, with Omowunmi Olatunbosun, Head of SME Segment at MTN Nigeria, and Stephen Agbi of Bayobab, highlighting how digital engagement bridges the gap between businesses and audiences.

They emphasised that today’s consumers demand immediacy, relevance, and ease, qualities that CPaaS is built to deliver.

The stakes for digital transformation in Nigeria are high. In a report by Punch, the country’s enterprise tech market is projected to reach $22 billion by 2027, reflecting a surge in demand for scalable, cloud-based solutions that drive efficiency and customer loyalty.

The CPAAS Acceleration Alliance have estimated that globally, the CPaaS market is expected to grow from $14.7 billion in 2025 to $72.4 billion by 2035, at a compound annual growth rate of 18.4%, a testament to the platform’s transformative potential.

The event’s closing keynote from META’s Korhan Yunak reinforced the strategic value of digital channels like WhatsApp, which are now indispensable for business communication and engagement at scale.

As MTN Nigeria prepares for the Q3 2025 launch, the anticipation is unmistakable. With its promise of flexibility, intelligence, and seamless integration, MTN’s CPaaS platform is set to become the backbone of next-generation business-customer engagement in Nigeria, enabling enterprises to not just communicate but to connect, adapt, and grow in a digital-first era.


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MTN Mulls Establishment of Fintech Firm in Nigeria, Others

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MTN Uganda is seeking input from stakeholders on a plan to structurally separate its mobile money service, MoMo, from its core telecoms business.

According to the company, the proposed change will be discussed at the upcoming extraordinary general meeting on July 2.

If approved, the telco’s fintech business will be run by a new company controlled by MTN Group Fintech Holdings B.V. and a trust benefiting minority shareholders following a merger.

Additionally, the restructuring also aligns with MTN Group’s ambition 2025 strategy which aims to unlock value, attract new investors, and strengthen regulatory compliance by creating standalone fintech entities in Uganda, Ghana, and Nigeria.

The company’s fintech division has over 13 million customers, with an 18.4% revenue increase in the first quarter of 2025, driven by 19.0% growth in mobile money services, 19.8% growth in transaction volumes, and a 31.4% increase in transaction value.

Reports say the decision is part of the telco’s compliance with the National Payment Systems Act 2020, which mandates mobile money businesses to operate as standalone entities, and to align with MTN Group’s regional fintech strategy.

MTN Uganda, which is led by CEO Sylvia Mulinge, highlighted that the implementation of the proposed transaction will be subjected to a number of conditions and regulatory procedures.

“The implementation of the proposed transaction shall be subject to a number of conditions, including the company and MTN MoMo receiving all required regulatory approvals and no-objections and complying with any regulatory conditions,” said MTN Uganda in notice.

 


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Netflix Expands European Presence with €1 Billion Investment in Spain

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Netflix has announced plans to invest more than €1 billion in Spanish film and television productions over the next four years, reinforcing its commitment to Spain as a key creative hub in Europe.

The announcement was made by co-chief executive Ted Sarandos at an event held at Netflix’s production studios near Madrid, celebrating the company’s 10-year presence in the country.

Sarandos emphasized that the investment would contribute significantly to Spain’s economy, create jobs, and enable the streaming platform to produce more local content. He was joined by Spanish Prime Minister Pedro Sánchez in unveiling the initiative.

Netflix first established its international production studios in Madrid in 2019, following the success of the Spanish-language hit series Money Heist.

Since then, its 22,000-square-meter facility has become one of Netflix’s major production centers within the European Union.

The company currently supports over 20,000 jobs in Spain, highlighting the nation’s growing influence in global entertainment.

The investment reflects Netflix’s ongoing strategy to expand its presence in European markets through original content and local talent.


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