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Etisalat Adds More Plans to Easybusiness Package

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Etisalat Nigeria has introduced two additional plans to its Easy Business Package called Super BB and Super Data Plan.

Etisalat Nigeria Business Segment Director, Lucas Dada said the company is driven by the desire to continually grow customer loyalty through improved and innovative value offerings that help customers conduct their businesses locally and internationally at minimum cost and maximum satisfaction.

“Easy Business was introduced in 2012 as a strong value proposition for Small and Growing Businesses, offering free calls and SMS in a Closed User Group (CUG) as little as three at a competitive flat rate per month. We are driven to continue to find ways to make Easy Business the de-facto business mobile phone package for SMEs in Nigeria,”

 He went on to say, “This is why we are introducing two new plans under the easy business package. They are the Super BB and Super Data plans which come with the existing easy business premium variant bundled with a BlackBerry Complete plan and 200 MB data respectively”.

For customers already on the Easy Business premium plan, things just got better as Dada highlighted there would be no need for them to dial additional codes to enjoy BlackBerry or data services, because “this enhanced bundle not only provides the convenience of an all in one package without the hassles of remembering and dialing different activation codes but also provides the opportunity for customers to make international calls at a highly subsidized rates”.

Drawing the line between the two offerings, the Director Business Segment added that the “Super BB is a stand-alone plan with features of Easy Business premium plan which includes close user group (CUG) minutes capped at 2500 and 100 CUG SMS bundled with blackberry complete and 30 international minutes to 14 destinations. The Super Data is a combination of the Easy Business premium plan which offers CUG minutes capped at 2500 and 100 CUG SMS, bundled with 200 MB and 20 international minutes to 14 destinations.”


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SAIL and MTN Foundation Equip 4000 Teachers with Digital Learning Strategies

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SAIL Teachers Fellowship Program recently celebrated a milestone graduation, equipping 4000 teachers with innovative teaching techniques to transform Nigerian classrooms.

The program, organised through a collaboration between the SAIL Empowerment Foundation and MTN Foundation, represents a groundbreaking effort to transition educators from traditional methods to inquiry-based and digital learning strategies.

This year’s fellowship, a hybrid initiative engaging over 4,000 teachers from a pool of 15,000 applicants, culminated in intensive training sessions and certifications for 400 outstanding participants. These educators were introduced to tools like Canva, and advanced classroom management strategies designed to address the unique challenges of Nigerian classrooms.

During the graduation event in Lagos, MTN Foundation’s Executive Director, Odunayo Sanya, emphasised the Foundation’s 20-year legacy of impactful initiatives, with investments totalling over ₦30 billion across health, education, and empowerment sectors. Sanya underscored the Fellowship’s transformative role in shaping the nation’s future through teacher development.

Sanya challenged the teachers to become change-makers. “The knowledge you have gained is not for you alone. You are expected to empower other teachers and uplift your students, ensuring the impact of this training spreads beyond you.”

Senator Tokunbo Abiru, co-founder of the SAIL Empowerment Foundation, echoed this sentiment, highlighting the program’s vision to empower teachers as change agents within their communities.

Abiru called for continued partnerships to expand the program’s reach and ensure its sustainability. “The Teachers’ Fellowship has grown to about 6,700 teachers thanks to the incredible support from MTN Foundation,” he said.

The event also featured the unveiling of the MTN Foundation’s legacy publication, Yellow Impact: 20 Years Stronger, a testament to two decades of impactful interventions. As both organizations reiterated their commitment to the program, they underscored the importance of collective effort in shaping the future of education in Nigeria.

With plans to expand the program in the coming year, the MTN Foundation and SAIL Empowerment Foundation continue to inspire hope and transformation in the education sector.


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AfriTECH 4.0: QNET’s Biram Fall Advocates for Financial Inclusion in Africa

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Mr. Biram Fall, the Regional General Manager, QNET Sub-Saharan Africa, has said that with over 350 million unbanked adults, there is a significant potential of financial inclusion and digital solutions for Africa, and a vast opportunity to expand access to financial security, event through electronic commerce (eCommerce).

Mr. Biram Fall, the Regional General Manager, QNET Sub-Saharan Africa

Speaking as a lead presenter at the recent Africa Tech Alliance Forum (AfriTECH 4.0) held in Lagos, Fall stated that financial inclusion transforms lives by providing essential financial tools like savings accounts, credit, and insurance, which foster economic independence.

He referenced the International Monetary Fund (IMF) which highlights the role of financial services in strengthening economic resilience and reducing inequality, making them crucial for African socio-economic progress.

Speaking on the theme, “Harnessing Fintech Solutions for Financial Inclusion & eCommerce Growth,” Fall highlighted Africa’s opportunity to empower the 350 million unbanked adults by providing access to essential financial services.

“The demand for financial inclusion aligns with a projected $75 billion e-commerce market in Africa by 2025, driven by rising internet access and smartphone adoption.

“However, limited banking infrastructure and high cash dependency hinder digital engagement,” he said.

Fall who made reference to the United Nations Conference on Trade and Development (UNCTAD), noted that digital payments can unlock significant revenue for small businesses and expand e-commerce by making digital platforms more accessible and trusted.

“Digital payment solutions like mobile wallets simplify transactions and build trust in digital platforms.

“The African Development Bank recognizes that increased accessibility of financial products boosts consumer confidence in digital payments and enhances participation in e-commerce,” Fall said.

He disclosed that QNET’s initiatives, such as its “Fit Green” financial literacy programme, have trained over 1,500 young Nigerians, promoting financial self-sufficiency and entrepreneurship through an e-commerce-driven direct-selling model active in over 100 countries.

“Our e-commerce driven direct-selling model provides income-generating opportunities in over 100 countries, promoting entrepreneurship and self-sufficiency in low-income regions. True progress requires collaboration.

The QNET regional manager emphasized the need for cross-sector partnerships to bridge Africa’s infrastructure gaps, expand digital financial services, and build an inclusive financial landscape.

QNET’s mission, according to Fall, is to use technology and partnerships to make financial inclusion and e-commerce key pillars of progress across Africa, empowering individuals and fostering economic growth for underserved populations.


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Trendships: How Instagram is Redefining Social Communication

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Instagram has launched a regional campaign to celebrate a form of connection emerging through Direct Messages (DMs).

Recognizing how the act of sharing relatable memes and light-hearted content with friends, family and acquaintances is evolving into a unique vehicle of social communication and bonding across all ages, Instagram is coining a new term, Trendships.

A combination of “friendships” and “trends”, Trendships captures how Instagram users leverage playful or meaningful content to stay closer to distant loved ones, express complex emotions, and even navigate cultural trends.

The phenomenon gained traction with the launch of Instagram Reels and has rapidly become a bridge for individuals to communicate, engage and stay in touch.

“Trendships is not about sharing popular or viral content; it is about creating community over shared experiences and interests,” said Nada Enan – Head of Communications, Middle East & North Africa, Meta.

“People are exchanging content that resonates, from humorous memes to motivational Reels, redefining how people nurture intimate connections, exchange values and, in many cases, let loved ones know they are thinking about them with just a few taps. It underscores how social platforms are increasingly pivotal to building community in our daily lives and evolving how we communicate in the digital era.”

Trendships anchor on the simple act of “sharing” – through Reels, GIFs, videos, or memes – via DM. According to the latest stats from Meta, people reshare Reels over 3.5 billion times every day reinforcing how prolifically the platform is used to communicate and engage.

Embracing the new term, Instagram has partnered with popular comedy creator, Maraji and media platforms like KraksTv, Zikoko in Nigeria to spread the word about Trendships with their creativity.

The #WhatsYourTrendship campaign was revealed with fun, lighthearted content from Maraji, Zikoko and KraksTv showcasing their favourite trendships on Instagram.


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