Etisalat Adds Value to Blackberry Service

Etisalat Nigeria, mobile telecommunications company has announced a boost to access of its Blackberry services. This move is to ensure that Etisalat’s Blackberry users derive more value from their devices with the revamped Etisalat Blackberry Absolute and Blackberry Complete plans.

The enhanced Blackberry Absolute and Complete plans are now accessible at reduced prices of only N1,500 and N1,000 respectively, and backed by affordable call rates of 20k/sec to all networks in Nigeria.

Wael Ammar, chief commercial officer, Etisalat Nigeria, disclosed that Etisalat which pioneered the pocket friendly Blackberry plans, including daily and weekly plans, is poised to further entrench its consumer-centricity to Blackberry users.

“Etisalat Nigeria remains the most innovative telecommunications company in Nigeria, and this can be seen from the innovative products and services we churn-out from time to time, to the delight of our customers, as they remain at the heart of our business. Over time, we have provided them with affordable Blackberry devices, and followed this up with daily plans, a first of its kind in the Nigerian market,” he said.

On the improved offerings, Ammar pointed out that “the Blackberry landscape has evolved much in the last three months with the launch of the new Blackberry range of devices and service plans. There are however a sizeable amount of users still using the legacy Blackberry devices and services, making it important for us to review our offerings to place more value in the hands of this class of customers.”

According to the CCO the new offerings include the Blackberry Absolute and Blackberry Complete plans, thus giving the customers the opportunity to make a choice that best suits them.

“The Backberry Absolute and Blackberry Complete plans have been revamped to be more pocket-friendly to the large base of users on these plans. Offering the full features of the Blackberry Absolute monthly plan at a price point of only N1,500, and Absolute Weekly Plan at N500, and the Blackberry Complete monthly plan at N1000 while the Complete Daily Plan is now N100. With these fantastic offers, customers are in for a deal of a lifetime,” Ammar said.

Etisalat is also backing these plans with the speed of Easyblaze which sets users on the fast lane with affordable call rates of 20k/sec to any network in Nigeria.