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Etisalat Launches First ‘Gold Series’ Experience Centre In Lagos

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Etisalat Nigeria has taken customer experience to a different level with the launch of the first ‘Gold Series’ experience centre situated at 43 Adeola Odeku Street, Victoria Island.

The new state of the art gold series experience centres are targeted at our esteemed customers and will provide an environment that encourages customers to explore and immerse themselves in the essence of the Etisalat brand.

At the media briefing held at the experience centre in Victoria Island, Enitan Denloye, director, Brands & Communication, Etisalat Nigeria, said that the centres were designed to enable customers explore and experience the products and services offered by the brand in a highly interactive and exciting environment that stimulates the senses and educates the customer on what’s possible with the brand’s technology.

Denloye said, “The new gold series centres encapsulates the essence of our brand and brings it to life for our customers. The Retail touch point is a very important “moment-of-truth” area in the telecoms industry. This is a physical centre where our customers come in contact with our innovativeness and get to experience what we mean when we say we are not just a network but an attitude.  We are taking shopper experience to the next level.  Every consumer that walks into any etisalat experience centre would be enmeshed in our world of innovation, quality of service and customer-friendly environment.  This is the 0809ja way of life which is better experienced, than explained”.

Charles Ogunwuyi, director of Retail Sales at Etisalat Nigeria, stated that “In putting together this concept, we wanted to focus on creating a world class experiential environment that makes technology more approachable, fun and interactive for our customers. Our customers get to see, touch, feel and experience our technology and innovation in action while being guided by very tech savvy retail consultants who can help guide them on the right technology bundle that fits their lifestyle. This is definitely a first of its kind in this marketplace and everyone is welcome to come and experience the attitude.”

The Gold series experience centers showcase the latest high tech 3.75G enabled devices in addition to the high-resolution interactive displays. 

The center also has an authentic Geek Force bar loaded with “Small bytes & App-etizers” apps menu where customers can ask questions, try out new apps and see how the latest mobile devices can enhance their lives when paired with the right applications.

The center also comes with an in-store café where customers can relax grab a coffee and continue to interact with the brand.

There’s also a VIP“GEM” lounge for its existing high value customers. With the current features, layout and experiential zoning, the new experience centre at Adeola Odeku is set to revolutionize the retail environment in Nigeria.

In addition to the Gold Series Experience Centre, there are two other Flagship Centres that will open to customers later in the first quarter of this year. One is in Marina in Lagos and the other in Wuse in Abuja. Etisalat Nigeria has about 200 retail touch points across the country.


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Telecom

Airtel Laments 300 Percent Increase in OPEX. Backs Tariff Review

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Airtel Nigeria has said the telecom operators could not go on without tariff adjustment as the cost of operation has gone up by 300 percent.

Airtel Laments 300 Percent Increase in OPEX. Backs Tariff Review

According to Dinesh Balsingh, chief executive officer of the company, the call for the upward review of tariffs in the telecom sector has to be honoured of the operator must do their business in the country without many problems.

Balsingh, who stated this in an op-ed, said the adjustments are critical for maintaining high-quality services and enabling further advancements in Nigeria’s digital transformation journey.

“For over a decade, tariffs have remained static despite the dramatic increase in operating expenses, which have surged by over 300% in the last 18 to 24 months alone.

“To continue providing high-quality services and meeting the growing demand for digital connectivity, it has become essential to realign our pricing structure with economic realities,” Balsingh said.

The Airtel CEO also underscored the significant investments required to maintain and expand telecom infrastructure, which is pivotal to supporting Nigeria’s digital economy.

“The increasing demand for digital services across sectors such as education, banking, and healthcare requires us to continually upgrade our networks to deliver more capacity and improve service quality.

“These investments come at a cost, one that must be shared proportionally to guarantee long-term viability,” he said.

 

 


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Telecom Consumers to Gain from Tariff Update as Airtel Nigeria Prioritizes Enhanced Services

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As conversations intensify around tariff adjustments in Nigeria’s telecommunications sector, Airtel Nigeria CEO Dinesh Balsingh has reaffirmed the telecom giant’s commitment to delivering superior connectivity and fostering digital inclusion.

In response to the economic realities of rising operational and capital costs, Balsingh noted that the proposed tariff adjustments aim to ensure the long-term sustainability of the sector while unlocking significant benefits for Nigerian consumers.

In an op-ed authored by Balsingh in which he contextualized the necessity of the tariff adjustments, he explained that “For over a decade, tariffs have remained static despite the dramatic increase in operating expenses, which have surged by over 300% in the last 18 to 24 months alone.

“To continue providing high-quality services and meeting the growing demand for digital connectivity, it has become essential to realign our pricing structure with economic realities.”

Balsingh further highlighted the substantial investments required to maintain and expand telecommunications infrastructure. “The increasing demand for digital services across sectors such as education, banking, and healthcare requires us to continually upgrade our networks to deliver more capacity and improve service quality. These investments come at a cost, one that must be shared proportionally to guarantee long-term viability,” he observed.

The proposed tariff adjustments will not only ensure the sector’s sustainability but also bring significant improvements to service delivery, adding: “By enabling us to expand coverage, strengthen network security, and introduce cutting-edge technologies, the adjustments will directly enhance the quality of connectivity for Nigerians.

“Our priority is to ensure that no one is left behind in the country’s digital transformation journey.”

Balsingh emphasized that these adjustments will be implemented with affordability in mind, ensuring minimal impact on consumers. The company remains steadfast in its commitment to supporting Nigeria’s vision of becoming a digital economy leader in Africa, empowering businesses, driving innovation, and fostering inclusive growth.

“Our commitment to quality service remains unwavering,” said Balsingh. “While significant tariff adjustments have become necessary, we understand the importance of gradual implementation to support our customers’ financial positions.

“This step will enable us to invest in capacity, expand coverage, and enhance service delivery, ensuring Nigeria remains competitive in the global digital landscape.”

 


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Telecom

Firm Highlights Skills Development to Drive Data Center Expertise and Sustainability

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The integration of modern technologies has introduced both challenges and opportunities for the data center workforce. Over the past 15 years, the evolution from finance-focused IT applications to edge computing on the cloud has transformed the industry, steering data centers toward a more distributed IT model.

Today, the emphasis is on sustainability, and selecting the right certifications is pivotal for career development in various roles, ranging from data center design to networking and security.

Ben Selier, Vice President of Secure Power for Anglophone Africa at Schneider Electric, emphasizes the need for strategic skills development, noting that, “Training and certifications in data centers have traditionally focused on IT-related and non-IT-related roles. With the industry shifting towards sustainability and smart technologies, the need for relevant certifications has never been greater.”

The shift to the Internet of Things (IoT), artificial intelligence (AI), and smart applications has fueled the digital economy but has not been matched by the growth of a skilled workforce. Specialized IT professionals, previously experts in fields like finance software, face the challenge of rapidly outdated skills.

“The adoption rate of technologies like AI—reaching 1,000 million users in just two months compared to the World Wide Web’s seven years—highlights the pressing skills gap in areas such as cooling and power specialization,” Selier explains. Companies are struggling to train or hire fast enough to meet the demand, exacerbating operational issues within data centers.

Modern technologies offer significant competitive advantages, but Selier warns of the challenges: “Attracting and recruiting skilled technicians, engineers, and operators has become a critical priority for the industry. Without proper investment in training, the shortage of qualified staff could hinder growth and innovation.”

Certifications remain a cornerstone for building expertise in the rapidly changing data center landscape. Schneider Electric has been proactive in addressing this need through its Schneider Electric University and comprehensive training services. “Our programs are designed to bridge the knowledge gap, enabling professionals to gain the latest competencies quickly,” Selier notes.

Flexible training plans have also been introduced to meet immediate demands, allowing companies to collaborate with data center partners for temporary solutions while their teams undergo certification. The EcoXpert™ Partner Program, which initially focused on IT solutions, has been expanded to include sustainability certifications for roles such as cooling specialists and systems integrators.

“The program reflects the growing need for sustainability-specific training, empowering partners to adopt innovative technologies in data center design and operations,” Selier explains. The initiative is designed to educate and create opportunities for collaboration across industry.

The rise of AI, cloud, edge computing, and IoT has disrupted traditional data center operations, making advanced certifications essential for career growth. Certified EcoXpert partners gain expertise in areas such as power distribution, grid management, and new energy landscapes.

“Acquiring skills in emerging technologies not only breaks traditional constraints but also propels the career trajectory of data center professionals,” Selier asserts. The expanded EcoXpert program is tailored to meet the evolving needs of individuals and organizations, fostering collaboration and innovation in critical infrastructure.

He concludes with the statement, “The future of the data center industry depends on our ability to develop talent, embrace sustainability, and invest in skills that meet the demands of a rapidly evolving landscape.”


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