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Etisalat Launches First ‘Gold Series’ Experience Centre In Lagos

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From Left, Matthew Willshere, Acting Chief Executive Officer, Etisalat Nigeria; Otunba Fatai Olukoya, Special Adviser on Education to Lagos State Government, and Sasha P, Etisalat Ambassador, at the Launch of Etisalat Gold Series Experience Centre in Lagos yesterday.
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Etisalat Nigeria has taken customer experience to a different level with the launch of the first ‘Gold Series’ experience centre situated at 43 Adeola Odeku Street, Victoria Island.

The new state of the art gold series experience centres are targeted at our esteemed customers and will provide an environment that encourages customers to explore and immerse themselves in the essence of the Etisalat brand.

At the media briefing held at the experience centre in Victoria Island, Enitan Denloye, director, Brands & Communication, Etisalat Nigeria, said that the centres were designed to enable customers explore and experience the products and services offered by the brand in a highly interactive and exciting environment that stimulates the senses and educates the customer on what’s possible with the brand’s technology.

Denloye said, “The new gold series centres encapsulates the essence of our brand and brings it to life for our customers. The Retail touch point is a very important “moment-of-truth” area in the telecoms industry. This is a physical centre where our customers come in contact with our innovativeness and get to experience what we mean when we say we are not just a network but an attitude.  We are taking shopper experience to the next level.  Every consumer that walks into any etisalat experience centre would be enmeshed in our world of innovation, quality of service and customer-friendly environment.  This is the 0809ja way of life which is better experienced, than explained”.

Charles Ogunwuyi, director of Retail Sales at Etisalat Nigeria, stated that “In putting together this concept, we wanted to focus on creating a world class experiential environment that makes technology more approachable, fun and interactive for our customers. Our customers get to see, touch, feel and experience our technology and innovation in action while being guided by very tech savvy retail consultants who can help guide them on the right technology bundle that fits their lifestyle. This is definitely a first of its kind in this marketplace and everyone is welcome to come and experience the attitude.”

The Gold series experience centers showcase the latest high tech 3.75G enabled devices in addition to the high-resolution interactive displays. 

The center also has an authentic Geek Force bar loaded with “Small bytes & App-etizers” apps menu where customers can ask questions, try out new apps and see how the latest mobile devices can enhance their lives when paired with the right applications.

The center also comes with an in-store café where customers can relax grab a coffee and continue to interact with the brand.

There’s also a VIP“GEM” lounge for its existing high value customers. With the current features, layout and experiential zoning, the new experience centre at Adeola Odeku is set to revolutionize the retail environment in Nigeria.

In addition to the Gold Series Experience Centre, there are two other Flagship Centres that will open to customers later in the first quarter of this year. One is in Marina in Lagos and the other in Wuse in Abuja. Etisalat Nigeria has about 200 retail touch points across the country.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Crypto Exchange MEXC Rolls Out P2P Support for Naira, Birr, and Rupee

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In a strategic move to deepen its presence in emerging economies, global cryptocurrency exchange MEXC has launched peer-to-peer (P2P) trading support for three new fiat currencies — the Nigerian Naira (NGN), Ethiopian Birr (ETB), and Pakistani Rupee (PKR). This expansion reflects the company’s increasing focus on localising crypto access in high-growth, underbanked regions.

The addition of NGN, ETB, and PKR to MEXC’s P2P platform enables users in Nigeria, Ethiopia, and Pakistan to trade major cryptocurrencies including Bitcoin (BTC), Ethereum (ETH), Tether (USDT), and USD Coin (USDC) directly with their local currencies.

The trades come with zero transaction fees, in line with MEXC’s strategy to lower entry barriers for users and encourage grassroots participation in the digital asset economy.

The update is more than a technical expansion — it underscores MEXC’s recognition of Africa and South Asia as rising crypto frontiers. Nigeria, often cited as one of the world’s fastest-growing crypto markets, and Ethiopia, where digital finance is beginning to surge amid reforms, represent key territories for crypto adoption. Similarly, Pakistan’s growing youth population and fintech appetite offer strong potential for crypto-enabled financial inclusion.

To support the rollout, MEXC is actively onboarding new merchants to its P2P platform. Merchants benefit from zero transaction fees, dedicated customer support, a special verification badge, and invitations to exclusive community events. The goal is to nurture a local network of verified sellers and buyers who can facilitate seamless and trusted crypto trades.

P2P trading — which allows users to transact directly without third-party intermediaries — is especially relevant in markets where banking infrastructure is either insufficient or heavily regulated. By bypassing traditional systems, P2P provides a lifeline for users seeking stablecoins, alternative stores of value, or more flexible remittance solutions.

This latest expansion signals MEXC’s intent to compete aggressively for market share in underserved territories while enabling more users to access and benefit from Web3 technologies. As global exchanges race to localise their services, MEXC’s early moves into fiat integration may prove pivotal in shaping the next wave of crypto adoption across the Global South.


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MTN Nigeria Unveils CPaaS Platform to Transform Business Communication

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At the recently concluded NextNow Business Forum in Victoria Island, MTN Nigeria electrified the business community with a live demonstration of its forthcoming Communication Platform as a Service (CPaaS), a solution engineered to redefine how Nigerian enterprises connect with their customers.

Unlike traditional communication systems, MTN’s CPaaS is built for the realities of a mobile-first market. The platform unifies SMS, voice, WhatsApp, email, and more into a single, intuitive interface. This approach is especially significant in Nigeria, with over 107 million internet users, 45.4% of the total population, according to Data Report. This figure underscores the necessity for businesses to meet customers where they are.

During the demo, attendees witnessed how CPaaS enables two-way, real-time conversations between brands and customers. The platform’s support for rich media, instant analytics, and seamless integration with business workflows drew particular attention. These features are designed to empower businesses with data-driven insights and the agility to personalise every interaction, whether it’s a service notification, marketing campaign, or customer support exchange.

Akinbulejo Onabolu, Head of Enterprise Segment at MTN Nigeria, articulated the vision: “CPaaS gives enterprises the flexibility to interact with their customers on their preferred platforms; whether it’s chat, voice, or messaging, in a way that feels personal and immediate. We’re looking forward to the value this will unlock for businesses across industries once it launches.”

The fireside chat added depth to the conversation, with Omowunmi Olatunbosun, Head of SME Segment at MTN Nigeria, and Stephen Agbi of Bayobab, highlighting how digital engagement bridges the gap between businesses and audiences.

They emphasised that today’s consumers demand immediacy, relevance, and ease, qualities that CPaaS is built to deliver.

The stakes for digital transformation in Nigeria are high. In a report by Punch, the country’s enterprise tech market is projected to reach $22 billion by 2027, reflecting a surge in demand for scalable, cloud-based solutions that drive efficiency and customer loyalty.

The CPAAS Acceleration Alliance have estimated that globally, the CPaaS market is expected to grow from $14.7 billion in 2025 to $72.4 billion by 2035, at a compound annual growth rate of 18.4%, a testament to the platform’s transformative potential.

The event’s closing keynote from META’s Korhan Yunak reinforced the strategic value of digital channels like WhatsApp, which are now indispensable for business communication and engagement at scale.

As MTN Nigeria prepares for the Q3 2025 launch, the anticipation is unmistakable. With its promise of flexibility, intelligence, and seamless integration, MTN’s CPaaS platform is set to become the backbone of next-generation business-customer engagement in Nigeria, enabling enterprises to not just communicate but to connect, adapt, and grow in a digital-first era.


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MTN Mulls Establishment of Fintech Firm in Nigeria, Others

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MTN Uganda is seeking input from stakeholders on a plan to structurally separate its mobile money service, MoMo, from its core telecoms business.

According to the company, the proposed change will be discussed at the upcoming extraordinary general meeting on July 2.

If approved, the telco’s fintech business will be run by a new company controlled by MTN Group Fintech Holdings B.V. and a trust benefiting minority shareholders following a merger.

Additionally, the restructuring also aligns with MTN Group’s ambition 2025 strategy which aims to unlock value, attract new investors, and strengthen regulatory compliance by creating standalone fintech entities in Uganda, Ghana, and Nigeria.

The company’s fintech division has over 13 million customers, with an 18.4% revenue increase in the first quarter of 2025, driven by 19.0% growth in mobile money services, 19.8% growth in transaction volumes, and a 31.4% increase in transaction value.

Reports say the decision is part of the telco’s compliance with the National Payment Systems Act 2020, which mandates mobile money businesses to operate as standalone entities, and to align with MTN Group’s regional fintech strategy.

MTN Uganda, which is led by CEO Sylvia Mulinge, highlighted that the implementation of the proposed transaction will be subjected to a number of conditions and regulatory procedures.

“The implementation of the proposed transaction shall be subject to a number of conditions, including the company and MTN MoMo receiving all required regulatory approvals and no-objections and complying with any regulatory conditions,” said MTN Uganda in notice.

 


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