Etisalat-Sponsored ‘Kids Say the Darndest Things’ Returns for Season 2

After a successful first season, popular children series, ‘Kids Say the Darndest Things’, powered by Cliqlite from Etisalat Nigeria is back for a second season.

Auditions will hold tomorrow, Saturday 28th May 2016 in Lagos at the Ultima Studios, Lekki, Lagos.

According to Modupe Thani, head, Events & Sponsorships, Etisalat Nigeria, the company’s association with the show for a second season is a platform for children to express themselves and give them a voice.  This season, the focus is to encourage parents to allow their talented children to shine as stars.

“At Etisalat are committed to reaching different segments of our customer base using relevant channels and initiatives. With Kids Say the Darndest Things, we are connecting with Nigerian children and their parents and providing a platform to see life from the eye of the Nigerian child.  The intelligence of children in this digital era is beyond what we had in the past, and as an innovative brand, we want to work together with these children and their parents to help discover their smart, witty and humorous sides as well as enable them shine. “

The maiden edition of the show was hosted by actor, producer, Disc Jockey and America's favorite sidekick on The Ellen DeGeneres Show, Tony Okungbowa. Okungbowa starred in, and produced the film, "Mother of George", "Restless City" and the soon to be released, “Echo Park” which was an official selection at the Los Angeles Film fest 2014.

The television show, which has enjoyed popularity and rave reviews in various markets like Australia, Singapore, India and Italy, was launched in Nigeria during the first quarter of 2015, with the original format adapted to the Nigerian market. The theme of the show is “Let Your Little Star Shine Bright”.

Parents are required to register by sending their child’s full name and age to 39603 using their Etisalat lines.

In seven years of operations, Etisalat Nigeria has become a major industry player with a growing subscriber base of 23 million in a highly competitive market. Its portfolio of voice and data-centric products include – easy starter, easycliq, easybusiness, easyflex, cliqlite and easyblaze; all tailor-made to meet the various needs of its customers.

Etisalat Nigeria is one of the 19 operations of the Etisalat Group that spans across Africa, Middle East and Asia serving over 185 million subscribers; and it is committed to delivering innovative and quality services to its growing subscribers.