Telecom
Etisalat Takes Easyblaze Campaign to Abuja, PH
Etisalat, has ignited Port Harcourt and Abuja with an experiential campaign of its 3.75G High Speed Packet Access (HSPA) broadband service known as Easyblaze.
The tour, billed for 24 states of Nigeria serves as an enlightenment and engagement scheme for existing and potential customers, in line with Etisalat’s customer-centric profile to provide them an opportunity to experience the Easyblaze broadband service on a variety of internet-enabled mobile devices including Smartphones, tablets, laptops, and MiFi hotspots.
The Easyblaze 3.75G offers high speed data of up to 42mbps, allowing Etisalat customers to enjoy quick and uninterrupted internet access, with faster file downloads, video streaming and other web-based activities.
Commenting on the engagement and enlightenment campaign, Oluwole Rawa, director, Consumer Segment, Etisalat Nigeria, explained that his company opted for the road show as part of efforts to showcase its superfast, high quality data services to customers. “This campaign he explained, “will afford both current and prospective customers the opportunity of firsthand experience of the network’s 3.75G Easyblaze.”
According to Rawa, “this road show is to give our customers the opportunity to experience our 3.75G Easyblaze network built on Next Generation HSPA+ network with dual carrier technology capable of downloading speed of up to 42 Megabytes per second (Mbps).
The experiential lounge buses which will tour the cities of Abuja and Port Harcourt throughout August will be positioned at prominent, high foot-traffic areas in a bid to engage with both cities’ residents. Etisalat advisors will be on hand on the tour to demonstrate the best ways to enjoy the full potential of the EasyBlaze package, using internet-enabled devices.
Commenting at one of the venues of the tour, Sule Yerima, a customer expressed satisfaction using the Etisalat Easyblaze modem. His words: “I am pleased with the performance. Anytime I connect the modem with my laptop, I get fast downloads. Even when other networks’ internet services around me are having challenges, my Etisalat modem has never failed me. I ensure that my Etisalat modem is always in my laptop bag anywhere I go and it’s been worth it,” he said.
Another customer, described Easyblaze as affordable data plan that works seamlessly.
“One of the reasons why I prefer to use the Etisalat modem is because of its affordability. I can subscribe for data plans with as low as N500 and still get very fast internet access anytime, which makes me comfortable with the network. I get value for money whenever I use the Easyblaze modem,” he stated.
Telecom
SAIL and MTN Foundation Equip 4000 Teachers with Digital Learning Strategies
SAIL Teachers Fellowship Program recently celebrated a milestone graduation, equipping 4000 teachers with innovative teaching techniques to transform Nigerian classrooms.
The program, organised through a collaboration between the SAIL Empowerment Foundation and MTN Foundation, represents a groundbreaking effort to transition educators from traditional methods to inquiry-based and digital learning strategies.
This year’s fellowship, a hybrid initiative engaging over 4,000 teachers from a pool of 15,000 applicants, culminated in intensive training sessions and certifications for 400 outstanding participants. These educators were introduced to tools like Canva, and advanced classroom management strategies designed to address the unique challenges of Nigerian classrooms.
During the graduation event in Lagos, MTN Foundation’s Executive Director, Odunayo Sanya, emphasised the Foundation’s 20-year legacy of impactful initiatives, with investments totalling over ₦30 billion across health, education, and empowerment sectors. Sanya underscored the Fellowship’s transformative role in shaping the nation’s future through teacher development.
Sanya challenged the teachers to become change-makers. “The knowledge you have gained is not for you alone. You are expected to empower other teachers and uplift your students, ensuring the impact of this training spreads beyond you.”
Senator Tokunbo Abiru, co-founder of the SAIL Empowerment Foundation, echoed this sentiment, highlighting the program’s vision to empower teachers as change agents within their communities.
Abiru called for continued partnerships to expand the program’s reach and ensure its sustainability. “The Teachers’ Fellowship has grown to about 6,700 teachers thanks to the incredible support from MTN Foundation,” he said.
The event also featured the unveiling of the MTN Foundation’s legacy publication, Yellow Impact: 20 Years Stronger, a testament to two decades of impactful interventions. As both organizations reiterated their commitment to the program, they underscored the importance of collective effort in shaping the future of education in Nigeria.
With plans to expand the program in the coming year, the MTN Foundation and SAIL Empowerment Foundation continue to inspire hope and transformation in the education sector.
Telecom
AfriTECH 4.0: QNET’s Biram Fall Advocates for Financial Inclusion in Africa
Mr. Biram Fall, the Regional General Manager, QNET Sub-Saharan Africa, has said that with over 350 million unbanked adults, there is a significant potential of financial inclusion and digital solutions for Africa, and a vast opportunity to expand access to financial security, event through electronic commerce (eCommerce).
Speaking as a lead presenter at the recent Africa Tech Alliance Forum (AfriTECH 4.0) held in Lagos, Fall stated that financial inclusion transforms lives by providing essential financial tools like savings accounts, credit, and insurance, which foster economic independence.
He referenced the International Monetary Fund (IMF) which highlights the role of financial services in strengthening economic resilience and reducing inequality, making them crucial for African socio-economic progress.
Speaking on the theme, “Harnessing Fintech Solutions for Financial Inclusion & eCommerce Growth,” Fall highlighted Africa’s opportunity to empower the 350 million unbanked adults by providing access to essential financial services.
“The demand for financial inclusion aligns with a projected $75 billion e-commerce market in Africa by 2025, driven by rising internet access and smartphone adoption.
“However, limited banking infrastructure and high cash dependency hinder digital engagement,” he said.
Fall who made reference to the United Nations Conference on Trade and Development (UNCTAD), noted that digital payments can unlock significant revenue for small businesses and expand e-commerce by making digital platforms more accessible and trusted.
“Digital payment solutions like mobile wallets simplify transactions and build trust in digital platforms.
“The African Development Bank recognizes that increased accessibility of financial products boosts consumer confidence in digital payments and enhances participation in e-commerce,” Fall said.
He disclosed that QNET’s initiatives, such as its “Fit Green” financial literacy programme, have trained over 1,500 young Nigerians, promoting financial self-sufficiency and entrepreneurship through an e-commerce-driven direct-selling model active in over 100 countries.
“Our e-commerce driven direct-selling model provides income-generating opportunities in over 100 countries, promoting entrepreneurship and self-sufficiency in low-income regions. True progress requires collaboration.
The QNET regional manager emphasized the need for cross-sector partnerships to bridge Africa’s infrastructure gaps, expand digital financial services, and build an inclusive financial landscape.
QNET’s mission, according to Fall, is to use technology and partnerships to make financial inclusion and e-commerce key pillars of progress across Africa, empowering individuals and fostering economic growth for underserved populations.
Telecom
Trendships: How Instagram is Redefining Social Communication
Instagram has launched a regional campaign to celebrate a form of connection emerging through Direct Messages (DMs).
Recognizing how the act of sharing relatable memes and light-hearted content with friends, family and acquaintances is evolving into a unique vehicle of social communication and bonding across all ages, Instagram is coining a new term, Trendships.
A combination of “friendships” and “trends”, Trendships captures how Instagram users leverage playful or meaningful content to stay closer to distant loved ones, express complex emotions, and even navigate cultural trends.
The phenomenon gained traction with the launch of Instagram Reels and has rapidly become a bridge for individuals to communicate, engage and stay in touch.
“Trendships is not about sharing popular or viral content; it is about creating community over shared experiences and interests,” said Nada Enan – Head of Communications, Middle East & North Africa, Meta.
“People are exchanging content that resonates, from humorous memes to motivational Reels, redefining how people nurture intimate connections, exchange values and, in many cases, let loved ones know they are thinking about them with just a few taps. It underscores how social platforms are increasingly pivotal to building community in our daily lives and evolving how we communicate in the digital era.”
Trendships anchor on the simple act of “sharing” – through Reels, GIFs, videos, or memes – via DM. According to the latest stats from Meta, people reshare Reels over 3.5 billion times every day reinforcing how prolifically the platform is used to communicate and engage.
Embracing the new term, Instagram has partnered with popular comedy creator, Maraji and media platforms like KraksTv, Zikoko in Nigeria to spread the word about Trendships with their creativity.
The #WhatsYourTrendship campaign was revealed with fun, lighthearted content from Maraji, Zikoko and KraksTv showcasing their favourite trendships on Instagram.
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