Nigerian CommunicationWeek

Etisalat Unveils Automated Recharge, Data Purchase Options

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Etisalat, Nigeria’s fastest growing and most innovative telecommunication company, has announced the introduction of Automated Recharge (Instant and Mandate options) to enable customers recharge their phones or buy data electronically no matter where they are or what time of the day it is, in a bid to provide convenience in airtime top-up for its subscribers.

The Automated Recharge Mandate service allows Etisalat subscribers who have bank accounts and are registered on the internet banking platform to leave an instruction with their banks for their Etisalat line or lines to be credited with the desired amount of airtime on specific dates or once a certain airtime-credit level is reached.

Customers can also buy credit for themselves, family and friends with the Automated Recharge Instant option, by filling in the details on the Etisalat transaction page provided on their bank’s internet banking platform.

Lucas Dada, director, Business Segment, Etisalat, explained that these offerings have the backing of the Nigeria Inter-Bank Settlement System (NIBSS) to ensure safety.

A delighted Dada said “Etisalat has launched these innovative recharge solutions to ensure that our customers never worry about running out of credit again. These options offer customers simple and convenient means of buying airtime and data bundles, as well as making postpaid bill payments directly from their bank accounts through internet banking.”

He highlighted that customers can access these services simply by logging on to their online banking platform and selecting Etisalat on the NIBSS e-BillsPay in the Payment or Bill Payment section.

Customers can take advantage of the automated recharge mandate to control spend on telephony by setting up a specific amount to debit and specific date to recharge or buy data bundles.

According to Dada “customers can set up a mandate instructing the bank to debit their bank accounts and credit the same amount to their lines on a specific date or once a certain airtime-credit level is reached. These innovative offerings are so flexible that a customer can top-up from as low as N50 up to any amount desired.”

According to Mrs. Christabel Onyejekwe, executive director, Business Development of NIBSS ’’This service rides on the eBillsPay service which is powered by the INSTANT PAYMENT platform provided by NIBSS which all Nigerian Banks are already connected to. This service ensures smooth and seamless payment from subscribers’ account in any Nigerian bank with no Payment Card required’’.

The telecommunications market is excited with these offerings, because with the launch of the automated recharge service, Etisalat subscribers will no longer have to worry about running out of airtime or data, no matter the time of day or their location.

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