Following months of comprehensive planning, the Federal Government has unveiled details of its bold and strategic plans to generate at least $100 billion and create over two million jobs from Nigeria’s creative economy yearly.

The Government’s plan was unveiled Wednesday September 11, 2024 by the Honourable Minister of Art, Culture and the Creative Economy, Hannatu Musa Musawa at a roundtable for local and international investors where she presented her ministry’s 8-Point Plan and Roadmap.

Speaking at the event hosted by the Ministry at the Wheatbaker in Ikoyi, the Minister said that if implemented to its fullest, the plan has the potential to achieve the above-stated objectives. She listed the 8-Point Plan as follows:

Nigeria Destination 2023, a national initiative designed to grow the arts, culture and creative economy under one united vision

Skills Development

Fastrack Policy Frameworks

Strategy Governance and Collaboration

Smart Strategic Partnerships

Growth Targets for GDP Contribution & Sectoral Output

Enabling Business Environments

Cultural Heritage Preservation and Sustainability

She lamented that despite its huge potentials, Nigeria’s creative industry currently contributes just $5 billion to the economy, with its different sub-sectors at various stages of development.

The sectors include music (sound recording, live performances and music videos), visual media (movies, TV shows, comedy shows, podcast, content creation), visual arts & craft (canvas painting, design, sculpturing, woodwork and other craft works), heritage & museums, culinary arts, fashion, publishing (books, literary arts, poetry, magazine, etc), and video gaming.

According to the National Bureau of Statistics, Nigeria’s creative economy has a very low contribution to overall GDP in comparison with benchmark countries, with the industry contributing just 1.2% to Nigeria’s GDP in 2022, the least when compared to other African countries like Morocco (2.7%), South Africa (3.0%), and Egypt (4.3%). It also ranks low (1.0%) in its ability to earn government revenue from the sector, compared to South Africa’s 12.5%.

To achieve its ambition, Musawa said the ministry has identified 14 pivotal initiatives that will drive the sector’s growth and significantly boost government revenue $10b – $20b. She grouped these initiatives under four unique pillars, namely: Technology, Infrastructure and Funding, International Culture Promotion, and Intellectual Property Monitisation.

Under the Technology pillar, the Minister said the Ministry intends to launch a digital content creation tool accessibility program to provide improved and discounted digital tools for Nigerian creatives. Others include the launch the Nigeria content distribution initiative to increase the nationwide adoption of digital tools for content distribution, the launch of a study to estimate the size of the creative industry in Nigeria including a framework to size the market going forward, and the expansion of internet accessibility in underserved regions in Nigeria to expand the reach of the other digital initiatives.

For Infrastructure and Funding, she said, this entails cataloguing existing infrastructure for the Arts, Culture and Creative Economy and its current state, developing the appropriate infrastructure needed to the industry and leveraging public-private partnership to fund development, providing incentives to stakeholders in the creative economy to boost investment and adoption of strategic initiatives, and launching a creative accelerator program to provide capital, and capacity building to creative companies.

Under International Culture Promotion, Musawa said the Ministry will establish a culture promotion office collaborating with Nigerian embassies abroad, to promote Nigerian arts, culture and creative economy, and leverage AFCTA to boost Nigerian creative output export regionally and globally.

For Intellectual Property Monetisation, she said the Ministry will seek to establish Globally standardised CMOs (Collection Management Organisations) for most of the sectors, launch a Copyright Oversight Initiative in partnership with the Nigeria Communications Commission (NCC) to enhance tracking, monitoring, and enforcement of copyright standards, ensuring CMOs’ adherence to CISAC standards.

It will also develop and implement the intellectual property framework and operationalise Nigeria’s IP licencing framework.

Musawa said that Nigeria’s Creative Economy has the potential to grow by 400% by 2027, positioning the sector to leapfrog in the long term and deliver the vision for the sector. She revealed that the Ministry has already created several initiatives and entered collaborations towards the realisation of its set goals.

She listed some of these initiatives to include, among others, the Creative Leap Acceleration Program, CultRise, an infrastructure development initiative and Origins, an advanced data capture and management initiative designed to collect, store, analyse, and share critical data related to Nigeria’s cultural and creative industries.

The Minister also listed some of the Ministry’s infrastructure project pipelines, including the Digital & Immersive Art Centre, the Renewed Hope Creative City at the Wole Soyinka Centre, Arts Village in Abuja, setting up of Creative Hubs in Nigeria’s 36 states, the National Entertainment Centre, Abuja Creative City, and the National Gallery of Art, among others.

To aid in the realisation of the government’s job creation target in the creative industry, the Minister disclosed that the Ministry has entered a partnership with BigWin Philanthropy, a major international development partner, to deliver a transformative capacity building and job creation strategy.

The event featured a panel session involving the Minister herself and top officials of the Ministry including: Director-General, National Council for Arts and Culture, Obi Azika; Principal Adviser to the Minister of Art, Culture and Creative Economy, Faiz Imam; Managing Director, Nigerian Film Corporation, Aliyu Nuhu.

#StartupSouth, the premier Technology and Business Innovation Conference in the South-South and South-East regions of Nigeria will take place on October 3rd and 4th, 2024 in Port Harcourt.

Announcing this in a media parley, Uche Aniche, Convener and Cofounder of #StartupSouth said this year’s theme, “Deep & Broad: Extending Frontiers of Technology and Economic Development,” is a reflection of the organization’s ongoing mission to drive innovation and deepen economic growth in Nigeria’s frontier regions.

Nothing that the event promises to be the largest and most impactful edition yet, showcasing the latest trends in technology, innovation, and entrepreneurship across Africa and the region in particular.

“#StartupSouth started in 2015 as an ambitious initiative with the goal of inspiring and enabling the next generation of dexterous founders and innovators.

“Today, nine years later, I am proud to say that we have grown into the foremost community of founders, policy makers and investors as well as a premier platform for technology, business innovation, and networking through our events and programming.

“We’ve not only expanded in terms of scale and reach but also in the impact we’ve made on Nigeria’s startup ecosystem”.

This year’s Conference is designed to offer a rich and immersive experience for participants with over 50+ Session, 70+ Speakers in 6 Tracks.

The tracks cover areas like Policy Innovation, Technology & Business Innovation, EdTech and Talent Development, Climate Resilience, Creative Economy and Creative Enterprise Support.

The annual Startup Awards has also received a refresh in format as well as the introduction of new Categories – particularly the Most Innovative Public Institution and Leader – both of which will spotlight outstanding public servants and institutions leveraging technology to drive public good.

The Startup Awards ceremony, scheduled for October 4, 2024 is one of the most anticipated parts of the event.

Key Features of #StartupSouth9:

Over 70+ speakers including renowned leaders such as Tomi Davies, a key player in Africa’s tech ecosystem, Seun Onigbinde (Co-founder, Budgit), Ugochukwu Aronu (Founder, Xend Finance), Yen Choi (Board Chair, ChipLab), Adebayo Adedeji (Group CEO, WakaNow), Jane Egerton-Idehen (MD/CEO, Nigerian Communications Satellite Limited) and many more.

50+ sessions across 6 content pillars including Technology, Creative Economy, Policy, Capital, Entrepreneurship, Climate Resilience and the Future of Work.

Networking opportunities with investors, founders, talents, and executives from across the globe.

The unveiling of the Ecosystem Mapping Report, which will provide insights into key players, sectors, and trends within the South-South and South-East startup ecosystem.

Unveiling of South-South-East Angel Network (SSEAN) Impact Report

$RWA Hackathon – that will give $4000+ in Prizes to participants plus the opportunity of upto $1Million in investment for the Winner
Female Focused Founders Investment Conversation and Pitch Session by Rising Tide Africa and EHA Impact Ventures

Partners and Sponsors:
#StartupSouth9 is sponsored by Zoho Corporations, MainOne, Xend Finance, Cool FM with support from Rising Tide Africa and Eha Impact Ventures and many others.

Call to Collaborators:
As we continue to grow, we welcome more partners and collaborators to join us in amplifying the success stories emerging from the South-South and South-East regions. Together, we can create a thriving ecosystem that nurtures innovation and entrepreneurship, driving sustainable development and long-term prosperity.

Tickets for #StartupSouth9 is currently on sale, with options for individual and team passes at 9.startupsouth.org/tickets.

The Airtel Africa Foundation has announced the launch of the prestigious ‘Airtel Africa Fellowship Program’ for the undergraduate students at IIT Madras Zanzibar, the first-ever foreign campus established by an IIT.

The Fellowship aims to support deserving students from diverse socio-economic backgrounds enrolled in the Bachelor of Science in Data Science and Artificial Intelligence at the Indian Institute of Technology Madras (IITM) in Zanzibar. Starting with an outlay of US$500,000, this program will benefit 10 undergraduate students, for their entire course duration of 4 years.

Founded in 2024 with a vision to foster a prosperous Africa, the Airtel Africa Foundation is dedicated to advancing digital and financial inclusion across the continent along with key focus on education and environmental protection.

This Fellowship is the maiden initiative undertaken to enhance educational opportunities for meritorious students, especially from disadvantaged backgrounds, enrolled at IIT M Zanzibar.

It is designed to support students from 14 African countries, which are namely Nigeria, Kenya, Malawi, Uganda, Zambia, Tanzania, Rwanda, DRC, Niger, Chad, Congo B, Gabon, Madagascar and Seychelles.

Recipients of this scholarship will be known as ‘Airtel Africa Fellows’. They will receive 100% of their college fees i.e. US$12,000 as per the course fee structure of the Institute for a 4-year program.

Additionally, to cover the living expense cost, US$500 will be given to all eligible students. This initiative will aspire to transform, shape lives and nurture future leaders who will contribute to technological innovation and economic growth of Africa.

Commenting on the fellowship scheme, Zanzibar’s Minister of Education and Vocational Training, H.E. Ms Lela Mohamed Mussa said, “IITM Zanzibar is charting a wonderful path in technical education in the region.

Providing access to this high quality education to students from Tanzania and the rest of the continent, who are topping the IITM Zanzibar screening and test processes, through financial assistance, is an important priority for us. We are thankful to this support from Airtel Africa Foundation, which will enhance our own efforts in this direction.”

Dr. Olusegun Ogunsanya, the Chairman of the Airtel Africa Foundation, said, “We are pleased to partner with IIT Madras Zanzibar to provide opportunities for young Africans to access quality education.

“This initiative aims to contribute towards creating a prosperous and sustainable continent. We look forward to creating even more opportunities not just in education, but also in financial and digital inclusion, and environmental protection”.

The Director of IIT Madras, Prof. V. Kamakoti said, “IIT Madras is committed to establishing a world class campus in Zanzibar. We are delighted that Airtel Africa Foundation is joining hands with us in this effort.

“We look forward to welcoming the second cohort of bright young students to the IITM Zanzibar campus this year. We are immensely grateful to Airtel Africa Foundation for providing financial assistance for these future global leaders.”