E-Business
FG to Fnalise National Intellectual Property Policy Soon– NCC Boss
Dr John Asein, director-general, Nigerian Copyright Commission (NCC), has said that the federal government is taking steps to finalise its National Intellectual Property (IP) Policy and Strategy for the country.
Asein disclosed this on Friday while commemorating the 2024 World Intellectual Property Day with the theme “IP and the SDGs: Building Our Common Future with Innovation and Creativity’’ in Abuja.
The that the Day is observed every April 26 to celebrate the importance of intellectual property (IP) rights to encourage innovation and creativity.
The director-general was represented by Mr Emeka Ogbonna, director of Legal.
NCC boss said the policy would serve as a blueprint for a more efficient modern and responsive legal and administrative framework for the country to leverage on its creative and innovative potential.
He said that the day underscored the power of innovation and creativity in achieving the Sustainable Development Goals (SDGs) and shaping a sustainable and inclusive future for humanity.
According to him, the SDGs represent a universal call to action to end poverty, protect the planet, and ensure prosperity for all by the year 2030.
“IP rights play a pivotal role in fostering innovation, creativity, and technological advancements. They provide the framework that encourages men and women to develop new solutions that address global challenges.
“It is the lynchpin for incentivising the use of creative and innovative ideas to solve many of the challenges that confront humanity.
“This year’s World IP Day reminds us that intellectual property can be a powerful tool for social, economic, and environmental development.
“It encourages individuals, businesses, and governments to leverage IP rights to drive innovation, create jobs, and build resilient communities.
“By aligning our intellectual property policies and strategies with the objectives of the SDGs, we can accelerate their achievement,’’ NCC boss said.
He said in the spirit of the “Renewed Hope Agenda’’ of the present administration, government had also shown appreciable commitment to the creative industry as a major sector of the economy.
“As one of the agencies responsible for the wholesome development of the creative sector, the Nigerian Copyright Commission will continue to provide the needed institutional, legal and administrative support for the protection, promotion, regulation and enforcement of copyright.
“The commission will pay particular attention to using the copyright system to advance Goal 1 (No poverty); Goal 4 (Quality education); Goal 5 (Gender equality).
“And Goal 8 (Decent and economic growth); Goal 9 (Industry, innovation and infrastructure) and Goal 17 (Partnerships to achieve the goals).
“We are aware that the goals would have to be adapted to fit the peculiar needs of intellectual property which is an intangible asset.’ ’he added.
The director-general, who said that the commission focused on the 17 SDGs to address emerging challenges, called on authors, innovators, users, IP experts and other stakeholders to reflect on the vulnerability of the nation’s fragile knowledge and creative ecosystem.
E-Business
Mastercard, Alerzo, and e-Trade Alliance Unite to Enhance Financial Inclusion for 10,000 MSMEs
Mastercard has collaborated with Alerzo, a leading Nigerian B2B e-commerce company, and the USAID-funded e-Trade Alliance to accelerate the digital transformation of and enhance financial inclusion among micro, small, and medium-sized enterprises (MSMEs) in Nigeria.
This collaboration aims to empower over 10,000 MSMEs with cutting-edge digital and financial solutions, enabling them to achieve sustainable growth and thrive in the digital economy.
Despite Nigeria’s progress in digital technology adoption, MSMEs still face significant challenges, including complex supply chains, reliance on manual, error-prone inventory management, and limited access to essential financial services.
This collaboration addresses these obstacles with user-friendly digital and financial solutions tailored to local MSMEs, such as Alerzoshop, Alerzo’s digital B2B marketplace; and Veedez, a comprehensive digital payment and business management tool, complemented by training initiatives to boost financial and digital literacy.
“Mastercard is committed to driving financial inclusion and empowering small businesses worldwide. Our collaboration with Alerzo, and the e-Trade Alliance in Nigeria provides MSMEs the digital tools and resources needed to thrive in today’s digital economy. By facilitating seamless digital payments and offering comprehensive business management solutions, we are fostering a more inclusive financial ecosystem and driving innovation and growth within the sector.
“This collaboration demonstrates the immense possibilities that can be unlocked through the power of public-private partnerships,” said Folasade Femi-Lawal, Country Manager, West Africa, Mastercard.
Alerzoshop enables MSMEs to stock up using their phones, enhancing their access to suppliers and facilitating secure, efficient and seamless digital payments via Mastercard’s global network.
Veedez is redefining how small businesses operate by helping them digitize processes, unlock new sales opportunities, and increase revenue, with micro-lending services providing vital financial support.
Adewale Opaleye, CEO, Alerzo Limited, added: “We are delighted to collaborate with Mastercard, and e-Trade Alliance for this digital transformation project in Nigeria.
“As the leading partner of choice for informal retailers and MSMEs, we recognize our responsibility to introduce digital retail solutions that will strengthen the economy and facilitate the adoption of a cashless society for the collective benefit of all.
“This initiative is part of our commitment to connecting millions of MSMEs in Nigeria to a world where digital connectivity is integrated into their businesses, making them more profitable and fulfilling.”
This collaboration aims to deliver targeted financial and digital training to 10,000 MSMEs across Nigeria by year-end. Introducing innovative, cost-effective payment solutions like Mastercard’s Tap to Pay, QR codes, Pay-By-Link, and Payment Gateway Services will accelerate digital payment adoption.
Upgrades to Alerzo’s infrastructure will enable seamless payment processing through the Mastercard network, benefitting MSMEs immediately upon signing up for Veedez, available on the App Store and Google Play.
Michael Poor, Senior Manager, Nextrade Group, e-Trade Alliance implementing partner, said, “This public-private sector collaboration underscores our dedication to fostering inclusive economic growth through digital transformation.
“By combining our expertise in skills development for ecommerce, inclusive trade, and access to finance, we aim to support Nigerian MSMEs in overcoming the challenges they face in the digital economy.
“Together with Alerzo and Mastercard, we are committed to empowering small businesses with the knowledge and tools they need to succeed to power more inclusive, sustainable growth in Nigeria.”
This collaboration underscores the commitment of all parties to empower Nigerian MSMEs by furthering the digital transformation of the economy and enhancing financial inclusion.
It supports Mastercard’s goal of bringing one billion people and 50 million micro and small businesses into the digital economy by 2025 and deepening collaborations with international institutions to drive more sustainable, inclusive economic development.
E-Business
Naija Shopping Festival: Konga Offers Unbeatable Christmas Deals
Nigeria’s leading e-commerce platform, Konga, has unveiled the Naija Shopping Festival, a Christmas sales event designed to offer shoppers extraordinary discounts and unbeatable deals.
This exciting shopping extravaganza begins on December 1 and runs through December 30, promising an unforgettable experience for all.
With discounts of up to 70% off on your favourite products, the Naija Shopping Festival is Konga’s way of spreading festive cheer and ensuring no one misses out on amazing deals.
This event caters especially to those who could not participate in Konga Yakata, giving everyone a chance to save big this holiday season.
The festival boasts a wide array of incredible offers across multiple categories, including mobile phones, electronics, FMCG, fashion, groceries, and accessories.
Shoppers can also enjoy specially curated deals such as Christmas Eve Deals, Flash Sales, Santa Shop, and Hamper Packs, ensuring there’s something for everyone this festive period.
Konga is partnering with top global brands such as Apple, Starlink, HP, Zinox, CeraVe, Lenovo, Haier Thermocool, Samsung, and Infinix to deliver the best possible deals. Customers can expect discounts of up to 70% on premium products, ensuring maximum value on every purchase.
Speaking on the launch, Onochie Melvin, E-commerce Manager at Konga, stated, “The Naija Shopping Festival is our way of giving back to our customers and making this Christmas season special for every Nigerian.
“We remain committed to easing the financial burden on Nigerian consumers, especially during challenging economic times. Also, we want to ensure shopping is fun, affordable, and stress-free. With our trusted partners, we’ve curated the best deals to meet the needs of every shopper during this festive period.”
As always, Konga is committed to making shopping easy and convenient for Nigerians.
“By offering substantial price cuts and collaborating with trusted brands, Konga continues to set the standard for e-commerce in Nigeria.
To have a feel of Konga’s Naija Shopping Festival, visit www.konga.com today and make your Christmas shopping a joyful experience.
E-Business
TD Africa Joins Forces with Check Point to Enhance Cybersecurity in Nigeria
TD Africa, a leading technology distributor in Sub-Saharan Africa, has joined forces with Check Point Software Technologies Ltd., a global cybersecurity leader, to enhance Nigeria’s cybersecurity resilience.
This strategic partnership, announced at a partner roundtable event in Lagos and attended by industry executives, stakeholders, and IT professionals, facilitated discussions on emerging cybersecurity trends and fostered strategic partnerships.
Participants explored innovative approaches to digital security, concluding with a networking session designed to spark future collaborations and strengthen Nigeria’s digital ecosystem.
Abiodun Idowu, Assistant General Manager for TD Africa, highlighted the company’s dedication to delivering cutting-edge technology solutions, saying: “This partnership with Check Point reflects our commitment to providing advanced tools that safeguard businesses against today’s complex cyber threats.”
Check Point’s Security Manager, Victor Ugwu, who underscored the partnership’s significance in strengthening cybersecurity frameworks in Nigeria, said, “With this collaboration with TD Africa, we aim to deploy innovative solutions like Harmony and CloudGuard to protect organizations across the country.”
TD Africa now offers Check Point’s Harmony and Email Collaboration solutions, incorporating Secure Access Service Edge (SASE) technology to enable secure connectivity for remote and hybrid work environments.
Additionally, the partnership provides CloudGuard, an end-to-end cloud security solution, and Quantum Firewall appliances, which scale to meet the needs of businesses of all sizes.
This partnership reinforces TD Africa’s position as a driving force in Nigeria’s technological advancement. By delivering robust cybersecurity solutions, TD Africa empowers businesses to navigate the digital age with confidence and resilience.
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