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General News

FG Urged to Use Strategic Communication to Bridge Communication Gaps with Youths

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The Federal Government will benefit immensely from engaging well-trained public relations professionals to effectively manage its relationships with citizens, particularly youths and communicate policies to them to avoid misunderstandings.

Adekunle Dixon Odukoya, Senior Consultant, Strategy, with leading public relations and integrated communications consulting firm, Chain Reactions Africa (CRA), said this during a recent appearance on TVC’s Business Nigeria.

Odukoya, who spoke on communication and reputation management trends in Nigeria’s PR industry, explained that deploying effective communication will help the government build bridges with the youth and regain lost trust.

Odukoya advised that the Federal Government should address the concerns of disenchanted youths rather than disregard them and use PR experts for the task. He explained that the era of the government talking to the citizens, including youth, through a single medium was gone and that multiple available platforms should be explored.

Odukoya said, “Communication is all about managing relationships, and you now have many youths that seem angry about many things. So, the first thing the government needs to do is to pay attention. Show that you are listening to them and begin to take actions that communicate that they are being heard. So how do we do that in Communication?

“We first aggregate public opinion because you can’t successfully take on a populist view without having a pulse on what people feel. In public relations, we regularly conduct online sentiment analysis or surveys amongst the citizenry to gauge what people are saying.

“You can’t have a true sense of what the public is saying if you only listen to radio stations; you can’t have a true sense of what the public feels if you only sit on Twitter. It’s a very toxic environment out there. But there’s some truth there.

So, we aggregate a lot of this through research. That research will give us insight. And the government has to take advantage and leverage those insights in formulating policies that will address the concerns of the youth.”

Odukoya further noted that effective deployment of communication by seasoned PR experts would help address the ignorance among youth.

He said, “There’s a lot of ignorance flying around, but that ignorance cannot be allowed to grow. It would be best if you found a way of bringing the youth back by providing information and educating them. What are those things causing them anger?

And when you communicate, you must be very careful about how you frame. Try as much as possible not to negate their claims. As PR practitioners, we should not be saying that Nigeria is not bad because, in that negation, we are also affirming their own negativity. We should be able to frame our messaging in affirmative ways that bring about optimism and reassurance of a better tomorrow.

“Lastly, are the channels through which we communicate with the youth. It should be what we call Transmedia.

What do I mean? Let’s rely on something other than the old ways of putting things in newspapers or putting things on news channels. The youth of today have developed an assortment of platforms. To communicate and build commonality, the government should take advantage of that multiplicity of media and not rely on things as they used to be.”

He concluded that the present administration must match policy implementation to leverage the positive perceptions garnered from the policy decisions taken so far in the early days, to enjoy a positive reputation down the line.


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General News

NIMASA Embraces Technology to Strengthen Regulatory Mandate

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The Nigerian Maritime Administration and Safety Agency (NIMASA) has announced its commitment to leveraging technology to enhance its regulatory functions, improve efficiency, and boost revenue generation for the Federal Government.

According to a statement by the agency’s Head of Public Relations, Osagie Edward, on Sunday, the move follows a comprehensive internal review of NIMASA’s operational systems aimed at closing gaps in monitoring and compliance.

A key component of the technological transformation is the deployment of the Maritime Enhanced Monitoring System (MEMS), which brings digital traceability to the core of Nigeria’s maritime operations.

“MEMS provides real-time visibility into vessel movements, operational logs, and regulatory interactions,” Osagie explained.

“With automated alerts, smart invoicing, and centralized data integration, NIMASA can now detect, document, and respond to maritime activities with greater precision and efficiency—eliminating unnecessary bottlenecks while strengthening compliance.”

He noted that one of the major targets for improvement is waste reception services—routine for both domestic and international vessels—which have historically lacked proper tracking.

This has resulted in unmonitored activities and substantial revenue losses. Through MEMS, each waste offload can now be logged, time-stamped, and automatically billed, ensuring environmental standards are upheld while generating consistent revenue.

Marine pollution control, another critical area under NIMASA’s mandate, has also suffered in the past from limited digital oversight.

“Without satellite tracking and automated reporting, pollution events often went unnoticed or were reported too late to mitigate environmental damage,” he said.

“Now, with modern surveillance systems, digital logbooks, and real-time alerts, NIMASA can respond swiftly to pollution incidents, recover environmental damages, and hold polluters accountable both legally and financially.”

Osagie further explained that past revenue shortfalls experienced by the agency were largely due to outdated manual processes, fragmented data systems, and inadequate digital enforcement tools—factors that external actors exploited for personal gain.

“The ongoing reforms at NIMASA are designed to overcome these systemic weaknesses. By investing in digital infrastructure and streamlining monitoring systems, the agency is positioning itself to fulfill its statutory obligations with greater transparency, efficiency, and accountability,” he added.

Responding to recent reports claiming the agency had commenced a concession of its operations, Osagie dismissed the allegations as false and misleading.

“There is no iota of truth in the reports suggesting that NIMASA has embarked on any form of concession. These are the handiwork of both internal and external elements attempting to exploit the existing system for personal benefit,” he stated.

“We urge the public to disregard these baseless claims and instead support NIMASA’s transformation journey, which aligns with the national objectives of the Ministry of Marine and Blue Economy under the Renewed Hope Agenda of President Bola Ahmed Tinubu.”

He reaffirmed NIMASA’s commitment to enhancing maritime governance, environmental protection, and revenue optimization for national development.


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General News

Nigerian Tech Prodigy sets World Record with Smallest GPS Tracker

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Young Nigerian tech genius, Oluwatobi Oyinlola, has developed the world’s smallest GPS tracking device, a prototype measuring just 22.93 x 11.92 mm.

Recognised by the Guinness World Records, the device was created at the prestigious Massachusetts Institute of Technology (MIT), USA, on April 27, where he is employed as a researcher.

It has been hailed for its potential across industries, from logistics and personal safety to medical devices and wildlife monitoring.

Nigeria’s President Bola Ahmed Tinubu celebrated the feat in a post on X, praising Oyinlola for showcasing the ingenuity of the West African country’s youth. “You have just shown the world that Nigerian youth can!” he wrote.

Adding to the accolades, Minister of Communications, Innovation and Digital Economy, Bosun Tijani, lauded the innovation as a symbol of national pride and technological potential.

He commended Oyinlola’s journey, noting his early support for the young inventor’s IoT startup. “Long before this global recognition, I had the privilege of backing Oluwatobi. His journey, now continuing at MIT, is a powerful reminder of the extraordinary potential of our people,” Tijani said.

The prototype not only marks a leap in miniaturised technology but also highlights Nigeria’s growing footprint in global innovation. Bosun added that as Nigeria intensifies efforts to nurture homegrown tech talent, Oyinlola’s success is a beacon for the next generation of innovators.

“The world is only beginning to see what you’re capable of,” said the Minister.

 

 


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Africa Looks to Solar Amid Electricity Challenges

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Africa is becoming a global hub for solar energy development. The commercial and industrial sectors are driving this trend, with photovoltaic systems being installed on-site at businesses, educational institutions, and government facilities to meet energy demands.

This is according to CBi-electric: low voltage, which manufactures and supplies low voltage electrical distribution, protection, and control equipment.

2.5 gigawatts-peak (GWp) of solar capacity was built across Africa in 2024, with 194.34 GWp expected in 2025, according to the company.

Dr. Andrew Dickson, engineering executive of CBi-electric: low voltage, outlines how several reasons are hastening the continent’s transition to solar. “Energy poverty remains a major issue across Africa, with reliable grid electricity reaching only 14% of Zimbabweans, for example.”

He goes on to say that inconsistent power supply is another significant contributor, stating that “Persistent nationwide blackouts are affecting countries like Botswana, disrupting day-to-day operations. And in hydro-electric dependent countries such as Zambia, climate change is reducing water levels, leading to lower electricity generation and higher prices.”

Dickson believes that strategic system design and management are critical to realising the full potential of solar energy on the continent.

He said: “As Africa’s solar energy market continues to expand in 2025, organisations have an opportunity to capitalise on its long-term benefits. With the right technologies and safeguards in place, solar is not only a clean energy solution it’s a strategic asset that pays off.

“By combining surge protection, DC breakers, and monitoring tools, businesses can reduce unexpected costs, minimise downtime, and extend the life of their investment.”


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