News
Firm Aims at Disrupt Nigeria’s Advertising Space, Using People Based Initiative
A Lagos-based technology company has reiterated its objective to serve as an engine for growth to small, medium and large businesses, using its people-based retargeting program.
Kayode Aladesuyi, Founder of AdsMyWay, stated this in a statement made available in Lagos, on Thursday.
Aladesuyi noted that AdsMyWay is ready to Change the face of online Advertising in Nigeria.
According to him, “People-based retargeting is a new way of targeting an audience for your product and services, More precision it claims, more effectiveness they insist, the future of advertising they predict.
“We developed and built our own proprietary ad-serving algorithm and plan to introduce people-based retargeting to help companies achieve higher conversion ratio to grow revenue.
“It is by no means abandoning cookie-based retargeting, it has been effective but we will help businesses see greater value in advertising.
“People-based retargeting is more effective, it justifies ROI in advertising and leads to more successful businesses while improving the economy.
“It uses other identifiers rather than IP-based cookies, to retarget audiences across the platform from desktop to mobile which bridges the gap that exists in cookie-based retargeting.
“AdsMyWay program retargets audiences on Facebook, Instagram, Twitter, Google’s paid and organic search results”.
He revealed that they will be partnering with some of Nigeria’s largest online publishers such as New Telegraph Newspaper, Daily Trust, Sound City and several other online entertainment and business publishers.
Aladesuyi believes that online advertising has the capacity to turn the fortune of businesses around.
In his words, “we are powering local publishers and monetizing content, allowing businesses to reach much deeper into the community and audience.
“Local content providers with interesting and audience-driven content will get our attention; they will grow, and create jobs across the entire business spectrum”. He added.
The company is removing the artificial barrier to advertising by removing the myth that only large and wealthy businesses can advertise.
It has launched a program that allows small businesses to start Ad campaigns on low budgets; it accepts naira and other local forms of payment.
Kenneth Shobola, president of Nigerian American Business Forum (NABF) in his goodwill message argues that disruption has been proven to go beyond any region of the world.
“The NABF strongly support this initiative as a contribution to the economy and encourages businesses looking to advertise to consider AdsMyWay platform.
“The advertising space in Nigeria is one that can get disrupted. The market size and audience beg for disruption and innovation.”
News
Dangote Refinery Denies Liquidity Challenges, Dismisses NNPCL’s $1Bn Loan Claim
Dangote Petroleum Refinery and Petrochemicals (DPRP) has dismissed claims that the Nigerian National Petroleum Company Limited (NNPCL) used a $1 billion loan secured through a crude forward sale agreement to support the refinery during a liquidity crisis.
In a statement on Wednesday, Anthony Chiejina, company’s chief branding and communications officer, said the NNPCL’s stance was a distortion of the facts.
“We would like to clarify that this is a misrepresentation of the situation as $1bn is just about 5% of the investment that went into building the Dangote Refinery,” Chiejina said.
Chiejina stated that the refinery’s decision to enter into a partnership with the NNPCL was based on the recognition of “their strategic position in the industry as the largest offtaker of Nigerian crude” and at the time, the sole supplier of petrol into Nigeria.
“We agreed on the sale of a 20% stake at a value of $2.76 billion. Of this, we agreed that they will only pay $1 billion while the balance will be recovered over a period of 5 years through deductions on crude oil that they supply to us and from dividends due to them,” Chiejina said.
“If we were struggling with liquidity challenges we wouldn’t have given them such generous payment terms. As at 2021 when the agreement was signed, the refinery was at the pre-commission stage.”
According to the statement, the agreement would have been cash-based rather than credit-driven if the refinery struggled with liquidity issues.
The refinery’s spokesman said the NNPCL was subsequently unable to supply the agreed 300,000 barrels a day of crude (bpd).
He stated that the shortfall was because the NNPPC “had committed a greater part of their crude cargoes to financiers with the expectation of higher production which they were unable to achieve”.
“We subsequently gave them a 12-month period for them to pay cash for the balance of their equity given their inability to supply the agreed crude oil volume,” he said.
“NNPCL failed to meet this deadline which expired on June 30th 2024. As a result, their equity share was revised down to 7.24%. These events have been widely reported by both parties,” he said.
News
9mobile Addresses Recent Service Outages, Apologizes for Inconvenience
9mobile has apologized for the recent service outages experienced by its valued customers which has affected their ability to provide voice, data, internet services. “We understand the frustration these disruptions have caused and deeply regret the inconvenience.
“Our technical team has identified the root causes of the outages including a fire incident at our Main Data Centre in Lagos last night which severely impacted services especially in the Lagos and South-West. We are grateful for the swift intervention of the Lagos State Fire Service, which helped prevent further damage.
“Prior to the fire incident, our network experienced major fibre interruptions leading to varying degrees of outages. We had a fibre cut on the backbone links in Lagos which led to a total data outage across the country.
“This was followed closely by two vandalism incidents in Lagos and Abuja, leading to total service outage in South-West and data service outage in the North. Services have now been fully restored in the North & South-South States while restorations work is ongoing in others. We expect to fully restore services as soon as possible”
At 9mobile, customer satisfaction is remains top priority. “We value the trust you place in us and appreciate your patience and understanding during this challenging time. Customers who continue to experience issues can reach out to our customer service team via our social media touchpoints or our experience centres”.
Once again, we sincerely apologize for the disruption and thank you for your continued support.
News
NAF Delegation Visits Zinox Technologies, Discuss Partnership
A high-level delegation from the Nigerian Air Force (NAF) recently visited Zinox Technologies, Africa’s foremost integrated ICT solutions company, exploring avenues for a strategic partnership to strengthen the Air Force’s operational and technological infrastructure.
The delegation, led by AVM SK Usman, Chief of Communications Information Systems (CCIS), included notable figures such as Dr. Asogbon, Strategic Consultant on Communication, Air Commodore Isah, Commander of the 041 CIS Dep, Air Commodore AI Hanidu, Director of Information Technology, Air Commodore HC Usman, Director of Electronic Warfare, Squadron Leader Bilawu, and Group Captain Oloretore, Commander of the 641 CIS Group.
During the visit, NAF representatives commended Zinox Technologies for its significant contributions to technological development across Nigeria and Africa. They emphasized the importance of collaboration in addressing critical needs, including the localization and implementation of robust data storage solutions at NAF headquarters and nationwide offices to ensure data security and accessibility, as well as deploying intelligent and advanced video surveillance systems to enhance security and operational efficiency.
Additionally, the discussions highlighted providing reliable and efficient alternative power solutions to support critical operations and establishing and equipping annex facilities to meet the NAF’s growing data storage and processing requirements. Both parties also proposed solutions to support the development of various data centres for the Air Force. These discussions underscored Zinox’s capability to meet NAF’s complex requirements, leveraging its experience and innovative technology offerings to enhance national security operations.
Zinox Technologies, known for its pioneering role in the African tech industry, has a proven track record and a rich history of impactful projects across Nigeria and the continent. The company has been instrumental in driving digital transformation initiatives, providing cutting-edge IT solutions, and supporting numerous sectors with innovative tech products.
The foremost tech company has executed several transformative initiatives, including Africa’s largest ICT voter registration rollout and impactful e-education and e-health projects in Nigeria. Zinox holds prestigious certifications such as the Microsoft Windows Hardware Quality Lab Certification and ISO 9001:2000.
Zinox’s commitment to technological advancement has earned them a reputation as a leader in the African tech ecosystem, making them a trusted partner for the NAF’s ambitious projects.
By partnering with Zinox, the NAF aims to leverage indigenous cutting-edge technology to enhance its operational capabilities and contribute to the overall development of the Nigerian Air Force. This collaboration highlights Zinox’s unwavering commitment to leveraging technology to support Nigeria’s growth and development.
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