E-Business
Five Reasons why E-commerce is a Boost to Informal Retail

Having existed in the background for centuries, Nigeria’s informal retail market is witnessing massive rejuvenation, thanks to B2B e-commerce brands applying technology to resolve the chronic market problems.
In the last three years, new market routes have emerged for retailers, as the industry gradually embraces the digital revolution. Discussed in this article are five ways e-commerce will further boost the informal retail market.
Price stability: Fast moving consumer goods are the everyday necessities that make informal retail thick, but those familiar with the market would know that prices of these goods are constantly unstable. One major improvement e-commerce brands bring to this market is to help regulate price of products.
“With our services, we have not only eliminated the need to allocate revenue to transport fares and market fees, we have also regulated the prices of products. Thereby, we ensure that our informal retailers are not affected by unreasonable price-hikes.
As evidence of this, 96% of our retailers say that our prices are fair and competitive compared to other suppliers,” said market expert and CEO of Alerzo Limited, Adewale Opaleye.
Open market options: The current market structure has lasted for ages, but retailers who are the major link to consumers still mostly end up with the short end of the stick.
A chat with these retailers will show that current market arrangement leaves them at the mercy of distributors: unpredictable prices and scarcity of products, especially during peak demand periods, are few of the many prevalent issues.
Majority of them would gladly embrace another market route to rival the current distributor/marketer chain. Interestingly for retailers, e-commerce brands not only offering cheaper restocking routes, but also an efficient option which will lead to a competitive and ultimately a more vibrant market.
Improved distribution chain: The activities of e-commerce players in the industry will not only benefit the retailers, but the whole distribution value chain. Since their entry into the market, the B2Bs have reiterated that they are here as market aggregators, who see the current league of wholesalers/distributors as partners, and have no aim of displacing them.
Also, facilities of these B2B e-commerce platforms can be of benefit to distributors. A platform like Alerzo said it provides warehousing and fulfilment solutions to suppliers.
The company said it currently owns over 200 vehicles and 20 warehouses to serve thousands of retailers on its platform. Some B2B players have also said current suppliers and distributors serve as a source of product supply for them in certain regions of the country.
Market insight for manufacturers: By their business model, B2B e-commerce brands penetrare hitherto marginalised and underserved retailers mostly in rural settlements. This ability to penetrate rural communities make them good data banks, as they are able to gather information from their first hand interaction with retailers.
Such data will come in handy for manufacturers, by providing them insights into present customer behaviour and ultimately help proper planning and development of suitable products.
Better business experience for retailers: Customer relationships and retention for informal retailers are major metrics of success while running their stores.
By offering an easy and convenient inventory channel, e-commerce will help retailers deliver better customer services. By ordering inventory online, a retailer saves time and energy, thus having more time for customer interaction.
Added to this is improved access to funds for business growth. About 85% of informal retailers settle transactions in cash, not out of choice but because the credit system financially marginalises them.
Informal retailers who embrace these digital platforms also have the opportunity of building transaction records on e-payment apps that will facilitate access to loans. Some e-commerce platforms like Alerzo also provide sellers with training and advisory that helps improve their digital skills and open them to more opportunities to grow their businesses.
E-Business
Minister Seeks Digital Tech Adoption to Improve Agriculture, Boost Food Security

The Minister of Communications, Innovation and Digital Economy, Bosun Tijani, has called for the urgent adoption of digital technology in Nigeria’s agricultural sector to boost food production, curb rising prices, and reduce the country’s dependence on food imports.
Speaking on Thursday in Abeokuta at the Ogun Tech Forward Innovation & Startups Roundtable session, Tijani stressed that Nigeria’s vast arable land and large population could only be effectively harnessed through technological intervention.
He warned that without embracing innovation, traditional farming practices would remain inefficient and expensive, putting food security at risk.
“Technology innovation has already contributed 16 to 18 per cent, but we are aiming for 21 per cent. We need to introduce our technology into agriculture to produce enough food to feed ourselves
“Without technology, countries like Nigeria cannot practise agriculture effectively. We have the vast land, but without technology, we won’t do it well,” the minister said.
Tijani noted that the continuous rise in food prices and the country’s dependence on foreign exchange to import grains that can be grown locally is unsustainable.
He emphasised that leveraging tools such as mobile apps, drones, sensors, and data analytics could transform Nigeria’s farming landscape by enabling precision agriculture and providing real-time insights on soil conditions, pest control, crop health, and intruder detection.
He maintained that the deployment of such technologies would not only enhance farming efficiency and sustainability but also lead to higher yields, lower production costs, and ultimately, more affordable food for Nigerians.
The minister also made a broader case for inclusive innovation across the country, cautioning that Nigeria’s technological future cannot be shaped by a few urban centres alone.
He said the federal government would support emerging tech ecosystems, especially in states like Ogun, to ensure grassroots participation in the digital economy.
Tijani declared, “We can’t leave innovation in the hands of just a few cities. Every part of Nigeria, including towns and rural areas, must be part of the digital journey. The more people we carry along, the stronger we become as a country.”
Tijani, however, revealed that the federal government would back Ogun Tech Hub’s initiative aimed at creating 300 jobs through business process outsourcing as part of a broader vision to transform Nigerian states into ‘talent cities’.
He said, “If we don’t invest in our own people, we’ll keep depending on others for solutions. We must create space for local ideas to grow and become real businesses.”
The minister further called for the integration of emerging technologies such as artificial intelligence, robotics, and drones into key sectors, particularly agriculture, while advocating for the adoption of generative AI in education to support personalised, accessible learning across communities.
In his remarks, the President of the Ogun Tech Community, Adekunle Durosinmi, called on the federal government to provide strategic support to accelerate the growth of the state’s digital ecosystem.
He urged the minister to facilitate the establishment of a functional innovation hub and a permanent secretariat to nurture local startups.
Durosinmi highlighted the critical role Ogun State plays in Nigeria’s economic framework, describing it as a major industrial hub and strategic transport corridor linking Lagos with the rest of the country and West Africa.
He said that with 57 per cent of its 7.1 million projected population in the working-age category, Ogun State possesses immense potential for digital innovation, job creation, and youth development.
“Ogun State is uniquely positioned to become a national leader in technology and entrepreneurship. We have more than 29 tertiary institutions—more than any other state in the country—which makes us a natural home for innovation,” he said.
Since its launch in February 2022 and formal registration with the Corporate Affairs Commission, Durosimi stated that the Ogun Tech Community has organised various initiatives aimed at strengthening digital literacy, cybersecurity awareness, and grassroots tech engagement.
He noted that the community has created 19 active clusters, ranging from developers and mentors to women in tech and agritech specialists, all working together to drive inclusive growth in the tech space.
He reiterated the community’s alignment with the National Digital Economy and E-Governance Bill 2024, stressing that its programmes, governance structure, and advocacy are geared toward promoting digital literacy, supporting startups and SMEs, encouraging e-government services, and fostering responsible digital innovation.
He also stressed that collaboration between government, industry, academia, and the tech ecosystem is key to achieving national development goals.
He expressed appreciation for Tijani’s presence at the roundtable, describing it as a clear indication of the federal government’s commitment to inclusive innovation.
“We want to see such solutions replicated across the country. To accelerate this, we need your support. Ogun urgently needs a fully functioning physical secretariat and, importantly, a dedicated innovation hub to nurture and grow even more startups,” he said.
E-Business
NOTAP, REVASS Ink Agreement to Strengthen Tech Compliance

National Office for Technology Acquisition and Promotion (NOTAP) has signed an agreement with Revass System limited to strengthen technology acquisition compliance through its regulatory framework and boost sustainable capacity in the country.
Speaking during the signing of the agreement in Abuja, Dr. Obiageli Amadiobi, director general and chief executive officer, NOTAP, said that the agreement is to reinforce NOTAP’s core mission of ensuring that technology imported into the Country serves the broader interest particularly in advancing local content development, nurturing indigenous capabilities and ensuring sustainable job creation.
In a statement made available to journalists by Raymond Ogbu, assistant chief information officer, NOTAP, the DG said that the major purpose of the agreement was for Revass Systems limited to design, develop, deploy and manage a secure and efficient digital revenue collection system for NOTAP that will be in compliance with NOTAP Act, Central Bank of Nigeria CBN financial guidelines, NITDA policies, and other applicable Nigerian laws.
The DG said that the app should enhance transparency, accountability, and operational efficiency in revenue collection and management as well as build the capacity of NOTAP staff through structured training and technology transfer initiatives.
Dr. Amadiobi stated that the agreement reflects a strategic approach to safeguarding Nigeria’s economic and technological independence by ensuring that every technology transferred into the country delivers tangible value to Nigerians.
“This partnership represents a pivotal step in ensuring that technologies coming into Nigeria are not only in compliance with Nigerian laws but also aligned with the country’s developmental priorities”.
“The goal of the agency is to ensure that every agreement NOTAP registers, contributes meaningfully to critical skills development, job creation and growth of local enterprises” she said.
The Director General reaffirmed that the milestone is in consonance with the strategic vision of the supervising ministry, the Federal Ministry of Innovation, Science and Technology (FMIST) as well as the Renewed Hope Agenda of President Tinubu to transform the country into a knowledge-based economy driven by local capabilities, productive collaborations, and build globally competitive talents.
“No meaningful developments could happen in critical areas of our economy without the deployment of technology hence the office is making every effort to deploy technology in all its operations to ensure efficient and timely service delivery” she added.
E-Business
NEPC, NBS Sign MoU on Data Capturing

Nigerian Export Promotion Council (NEPC) and Nigerian Bureau of Statistics (NBS) have signed a Memorandum of Understanding (MoU) to facilitate data collection from Informal Cross Border Trade.
Nonye Ayeni, executive director/CEO of NEPC, at the signing ceremony held in Abuja, Nigeria’s Capital said the event marked a major turning point in Nigeria’s quest to grow its export trade through the capturing of data in the informal sector.
“Existing trade data primarily capture activities within the formal sector, offering limited visibility into informal export trade transactions, despite their significant volume and economic impact. In 2024, formal export trade records indicate that 7.291 million metric tons of non-oil products valued at US$5.456 billion, were exported from Nigeria. This figure excludes informal export trade data”, she added.
She stated that the Informal cross-border trade is not just a distant, peripheral activity but real trade that fuels livelihoods, strengthens regional supply chains, and contributes significantly to our national and continental economic resilience.
According to her, “Informal export trade representing millions of dollars in goods and services has remained largely outside our official records. Informal export trade data collected by NEPC State offices from major corridors in Kano, Jigawa, Kebbi, Zamfara, Katsina, Sokoto, Lagos, Ogun, and Adamawa reveal transactions valued at over $31.8 million in some months of 2024”.
Ayeni disclosed that reports from the National Onion Producers, Processors and Marketers Association of Nigeria (NOPPMAN), shows that over 1.6 million bags worth of the commodity were traded informally to neighbouring countries such as Ghana, Cote D Ivoire, Benin, Cameroon, Congo, and Niger Republic.
The NEPC boss pointed out that these impressive achievements were not captured in the national export trade statistics thus portending real implications for economic planning for the country.
“It weakens Nigeria’s voice in regional and global trade negotiations, it denies informal traders the recognition and support they need to thrive as well as diminishes Nigeria’s economic potential, especially the vital contributions of women, youth, and MSMEs”.
Ayeni explained that the collaboration between the Council and the NBS was borne out of the desire to correct the imbalance and capture the full spectrum of Nigeria’s export trade activity.
Adeyemi Adeniran, statistician general of the Federation, noted that the meeting of key players from national and sub-national agencies, regional institutions, international development partners, and the organized private sector, reflects the strong spirit of collaboration required to address one of the most pressing challenges in Nigeria’s trade data architecture, capturing and integrating data from informal trade and trade in services into the national framework.
Adeniran was of the view that the data gap severely impedes evidence-based policymaking, limits capacity to engage in fair trade negotiations, and undermines the accuracy of macroeconomic indicators adding that traditional trade measurement systems have long focused on formal, large-scale transactions while overlooking the vibrancy of informal trade routes.
He disclosed that informal trade in Sub-Saharan Africa contributes between 20 to 40 per cent of intra-African trade, with Nigeria accounting for a significant share due to its long and porous borders.
“These are not just gaps in data, rather, they represent gaps in our understanding of economic life and the well-being of millions of Nigerians who engage in these activities daily”, he said
Adeniran said the collaboration with NEPC, presents a timely opportunity to update and harness current trends, identify new opportunities, and design data-informed strategies to support trade formalization, enhance competitiveness, and ultimately foster inclusive economic growth.
“Capturing informal trade data will also help us design smarter border policies, enhance food security, facilitate small and medium enterprise development, and monitor regional integration efforts,” he added.
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