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Five Ways Businesses in Nigeria Can Drive Sales this Ramadan

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As the country prepares for Ramadan, business owners look for ways to keep their operations running smoothly and stay connected with customers. For a lot of businesses, this means using WhatsApp to connect with customers securely, reliably and privately, since this is where the customers are (Over 6 out of 10 (66%) people globally prefer to message a business than email them, according to Business Messaging Usage Research by Kantar, commissioned by Meta in April 2022).

To keep businesses on track, here are 5 WhatsApp strategies so you can continue doing what matters most: driving sales.

1. Create a great messaging experience for customers
For many small business owners in Nigeria, WhatsApp is their business – their website or virtual store counter to showcase their products, answer customer queries and drive sales. So when customers come, you need to be ready. During Ramadan, that might be as simple as updating your business hours in your business profile in the WhatsApp Business app to let people know you’re open during the month – especially if your operating hours will be different than usual – or even putting up an away message to inform customers when you’re available or when you might be in morning or evening prayer.

2. Makes people feel more connected to a business/brand
Personalized messages to create connection and enhance relevancy of messages, Guide the users through the journey using buttons (quick replies, list, call to action), and Product messages with in-thread cart and product selection. These are several things that businesses can do to build interactive experiences that increase stickiness and quality. If you have special items or deals and promotions during Ramadan, it’s best to highlight that in your catalog so people can easily find what they might want to buy.

3. Attract new customers
The lifeblood of any small business is finding more customers. So once you’ve built a valuable experience for your customers, it’s key to drive more people to your WhatsApp channel. To start, add a QR code to your storefront, website, product packaging, marketing materials or anywhere else where people can easily scan to connect with you on WhatsApp. To find the QR code, go to Business Tools and Short Link. You can even share your QR code with others easily from the app.

4. Drive traffic from social media
A lot of small and medium businesses are also present on Instagram and Facebook. From Business Tools, you can add a WhatsApp button to your Facebook or Instagram account, so when customers click it, it directly opens a chat on your WhatsApp Business app. That way, customers browsing your business on those platforms can easily start a conversation with you on WhatsApp to ask questions or place an order. To go a step further and find brand new customers, businesses can also create Facebook or Instagram ads that click to open a chat on WhatsApp. These ads are an incredibly effective and powerful way to attract new customers and get them to start messaging with your business.

5. Stay organized
Ramadan can be an extremely busy month for businesses – especially with so much commerce condensed into a few hours of the day. With a potential influx of chats from new customers, it’s essential to keep your business and chats organized. One trick is using catalog Collections to group and organize products into specific categories so it’s simple for customers to browse your offerings. To stay on top of your chats, label specific ones with customizable descriptions to keep track of things like pending payments, new customers and more (the labels are visible only to you and not to customers). As your customer base and chat volume grow, businesses can even graduate from the WhatsApp Business app to the more powerful WhatsApp Business Platform where they can engage with customers at scale.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Subscriber Withdraws Suit against MultiChoice, FCCPC over Price Hike

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Festus Sanmi Onifade, subscriber and legal practitioner, has withdrawn his lawsuit challenging alleged unfair price hikes by MultiChoice Nigeria Limited, filed at the Federal High Court in Abuja.

Subscriber Withdraws Suit against MultiChoice, FCCPC over Price Hike

Also listed as a defendant in the suit is the Federal Competition and Consumer Protection Commission (FCCPC).

In a notice of discontinuance, dated April 1, 2025, the claimant formally informed the court of his decision to wholly withdraw the suit, marked FHC/ABJ/CS/363/2025.

However, the notice, signed by Onifade, did not advance reasons for the withdrawal.

Onifade had earlier approached the court to challenge what he described as an unfair and unjust price increase announced by MultiChoice Nigeria, slated to take effect from March 15, 2025.

In the originating summons, he asked the court to determine, among other things, whether, given Section 128 of the Federal Competition and Consumer Protection Act, 2018, and other relevant laws, the notice of the impending price increase issued by the first defendant was not unfair, unjust, grossly inadequate and a breach of his consumer rights; whether, considering the subsisting appeal in MultiChoice Nigeria Ltd & Ors v. Festus Onifade & Ors, the defendant was not stopped from further increasing the price of its services.

The suit centred on legal tussle between Onifade and MultiChoice over price hikes, which the claimant insisted were being implemented in defiance of regulatory standards and without adequate consumer engagement.

 


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Starlink, DStv, Others Pay “Peanuts” to Operate in Nigeria- Minister

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Uche Nnaji, minister of Innovation, Science and Technology,
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Uche Nnaji, minister of Innovation, Science and Technology, has, said that the federal government has been exploring measures to curb the growing exploitation of satellite technologies, lamenting that Starlink, DStv, and a few other service providers pay ‘peanuts’ to operate in Nigeria.

Starlink, DStv, Others Pay “Peanuts” to Operate in Nigeria- Minister

According to him, some foreign investors have been known to find a way to bypass the system and deprive the government of its mandatory revenues.

The minister made the revelation at a stakeholders’ Workshop on Space Regulation organised by the National Space Research and Development Agency (NASRDA) in Abuja.

Addressing the gathering, Nnaji noted that if the regulation of space is properly handled, it would not only boost revenue, it will also whittle down the growing activities of pipeline vandals, insurgents and criminal groups.

He said, “In the near future, we will move from the $ 1 trillion economy to $ 5 trillion. So with this space regulation and licensing. Starlink and most of them, including DSTV will come here, some will pay peanuts and shortchange Nigerians. These are part of what we want to address through this space regulation and license.

“You can be sure that yearly, if we are going by what my capacity DG of NASRDA has said, we will be looking at over N200 billion annually, with annual increment of 18-20 per cent. This is just one of the initiatives coming out of the agency.”

Continuing, Nnaji said the era of satellite pay-tv or radio losing signal when it is raining will soon be a thing of the past.

The minister said they have discovered some service providers are not operating on the right bandwidths hence the loss of signal when there is a change in weather.

“All these challenges of your TV or radio not working or losing signal whenever it is raining are because the DSTV and the likes are not hosting their equipment at the right bandwidth. They will host it at the lower bandwidth, where they will not spend money on the higher bandwidth.

“But with the regulation, we will force them to move it up to where it’s supposed to be. Because if you move it up to where it’s supposed to be, you won’t have any of those problems of losing signal as soon as it starts raining. So this is part of the many reforms that are going on under this very capable man, Dr. Olumide Adepoju.

 


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Nigeria Eyes $20Bn Annual Revenue from Space Economy – Minister

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Federal government has announced its target of generating over $20bn annually from Nigeria’s rapidly evolving space economy, leveraging a newly launched space security platform and comprehensive regulatory reforms.

Nigeria Eyes $20Bn Annual Revenue from Space Economy – Minister

Speaking at the launch event in Abuja on Tuesday, Chief Uche Geoffrey Nnaji, minister of Innovation, Science and Technology, unveiled the government’s strategic plans to capitalize on space technologies for national revenue generation, particularly in key sectors like oil monitoring and maritime surveillance.

“With space-based surveillance, we can detect vessels entering Nigerian waters—even those that switch off their transponders to evade detection. We’ll be able to track them, ensure compliance, and collect the appropriate fees. This initiative alone could yield over $20 billion annually,” he said.

The Minister emphasised that Nigeria’s space economy is no longer a futuristic dream but a present-day economic lever.

“Space is no longer the domain of dreamers alone—it is now the frontier of serious business, innovation, and national security,” he declared.

“Our task is clear: to establish a transparent, well-regulated ecosystem where public and private actors—from startups to established institutions—can thrive,” he added.

The new space security platform is tied to the enforcement of Nigeria’s 2015 Regulations on the Licensing and Supervision of Space Activities.

Section 4(1), mandates that no one “shall carry out activities to which the Regulations apply except under the authority of a license granted by the National Space Council.”

These regulations aim to hold local and foreign operators—such as Starlink and DSTV—accountable under Nigerian law.

“Currently, some pay appropriate fees, while others contribute minimally, shortchanging Nigerians. This new regulatory framework will address that imbalance,” Nnaji stated.

Dr. Matthew Adepoju, director general, National Space Research and Development Agency (NASRDA), echoed the Minister’s sentiments, highlighting the economic, security, and youth empowerment potential of the sector.

“Nigeria must remain a forward-thinking nation. We must ensure that space activities within our jurisdiction are properly regulated, commercially optimized, and aligned with international best practices,” Adepoju said.

According to NASRDA, Nigeria can generate about N200bn annually from space-related activities, with potential growth rates of 18–20 per cent per year.

The workshop, which gathered key stakeholders from government, academia, and the private sector, marks a pivotal shift in Nigeria’s approach to space as a tool for development.

It also underscores the urgency to reform existing legal frameworks.

Dr. Olisa Agbakoba, legal expert, who also spoke at the event, criticized Nigeria’s outdated space laws.

“Our current laws are outdated. The NASRDA Act is not a true space law. We need a clear economic strategy for space, legal reform, and an updated National Space Policy,” he said.

Agbakoba proposed creating a Center for Space Law and emphasized that space should contribute at least 2% to Nigeria’s GDP.

“Let’s learn from countries like the UAE. Why not aim for Nigerian astronauts—male and female?” he asked.

Mrs. Esuabana Asanye, permanent secretary of the Ministry, while unveiling the new NASRDA logo, positioned the current phase as a new era in Nigeria’s space journey: “We are now turning the page from the first 25 years, and ushering in a new era—one that will redefine Nigeria’s presence in space.”

 


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