E-Business
Flaim, Messaging app Re-Launches in Nigeria

Flaim, reward based Messaging app, has introduced Super Rewards once again in Nigeria last December and in less than a month was again able to generate well over 100k downloads from Nigeria and rewarded all users that downloaded the App or invited their friends with free data across all mobile operators.
Flaim is not a newcomer to Nigeria, they had already done an initial launch in May 2019, when they were able to generate well over 200,000 downloads from Nigeria with a data gifting strategy, and quickly rose to the top rankings on Google Play.
Flaim has entered the competitive messaging app market, which includes Whatsapp, Telegram, Wechat and others, but it is doing so by offering flaim users the possibility to win phones on a daily basis, and even a car, through an automated random draw.
The car draw took place on the 4th of January where Juliet Manasseh from Abuja, 26, became the lucky owner of a brand new Kia Rio, which was handed over to her this past Friday, January 10th in the Kia Motors Nigeria Adeola Odeku showroom.
What makes flaim even more unique is its marketing approach which is totally focused on leveraging social media; flaim ran the car award completely online and broadcasted the event live on Social Media including Facebook, Instagram and YouTube. This approach has enabled flaim to reach its target audience of millennials and Gen Z, driving significantly high conversion rates.
The flaim app’s relaunch has now become more permanent as was explained by Mr Ernest Akinlola, flaim Nigeria COO at the car award ceremony, “Our original launch in May was a huge success, actually well beyond our expectations; we could have easily reached a million or more downloads in that period, but we decided to slow down and regroup to design a sustainable long-term strategy, for our reward-based messaging solution, which included engaging with local partners, sponsors and content providers”.
Apart from its cool design, which is certainly attractive to its target market, the App’s developers and owners, the company Equiis Technologies AG, based in Zurich Switzerland, have had a history of providing encrypted communication solutions to ensure the privacy and integrity of its customers’ data records and content.
This has enabled them to design solutions to provide high quality calls with lower Data consumption than traditional VOIP apps, with the motto “talk more for less”.
It has also designed an interesting Do Not Disturb feature called DND which enables users to block all incoming messages and calls to save data until they have Wifi connectivity which again saves the flaim users from using their valuable data when receiving unwanted files and videos on their messaging app.
Flaim’s future in Nigeria seems bright, with a very young population, a high penetration of smartphones, and a data-savvy consumer base that has now become aware of the costs associated with their Social Media and communication needs, and are therefore welcoming an app that allows them to save on their Data top-ups.
Flaim is also soon to release MyMoods, which is similar to My Status on other popular social media apps, this allows users to post and share pictures and content to their contacts, but also to the whole flaim community.
This is a distinct advantage to the limitation of a customer’s immediate contact list. (My)Moods can be shared with everyone whether they are in your contacts or not!!
Derek Roga, CEO at flaim, said: “Over the past 2 years we have been analysing the growth of social messaging apps particularly focusing on the requirements of young people in Nigeria and across Africa, by doing this, we learned they want to spend more time on social media for entertainment but also for information and even education; the high cost of data versus income generates a barrier to those needs, which we are addressing now and will continue to do so. We also want to offer low-cost advertising solutions to young entrepreneurs, small businesses, moms who have their home businesses, to share pictures and info of their projects to a wider audience than just their contacts; this will generate more business leads, revenue and opportunities to them. We are also developing a special optimisation of flaim to work over Edge networks, this is ideal for rural communities., We believe there is a huge untapped market in these communities; we simply want to help people be connected and rewarded.”
E-Business
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising

Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers.
This move strengthens Jumia’s efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue. Retail media is a rapidly growing sector within the e-commerce industry, expected to reach $204 billion by 2027 with a projected compound annual growth rate (CAGR) of 17.2%.
Jumia’s adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa, unlocking significant opportunities to increase revenue generation. With growing usage across its platform, Jumia is well-placed to capitalize on this momentum by delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers.
“Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale.
“By integrating Mirakl Ads, we’re empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers. It also positions us to unlock new revenue streams while deepening engagement across our platform. Importantly, this partnership supports our ambition to grow gross profit and accelerate our path to profitability,” said Francis Dufay, CEO of Jumia.
The collaboration is a testament to Mirakl’s ability to rapidly deploy enterprise-grade solutions, with Jumia launching Mirakl Ads in just two months. This showcases the platform’s ease of integration and fast time-to-value. Now live, the solution equips Jumia’s advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.
With Mirakl Ads, all advertisers – from the biggest brands to the smallest marketplace sellers – can now boost their sales by leveraging advertising campaigns in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco and Ivory Coast.
“Jumia’s decision to replatform to Mirakl Ads is a powerful validation of our platform’s ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl’s cutting-edge retail media technology with Jumia’s deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience. This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.” said Adrien Nussenbaum, cofounder and co-CEO of Mirakl.
Through this partnership, Jumia is taking a decisive step in accelerating monetization, improving customer engagement, and advancing its long-term financial performance and profitability.
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria

In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
E-Business
NIMC Says NIN Services Back Online

National Identity Management Commission (NIMC) has announced the restoration of its National Identification Number (NIN) verification services nationwide.
This, according to the commission, follows the completion of a system maintenance exercise.
In a statement issued on Friday, the NIMC confirmed that all previously disrupted services have resumed.
“NIMC wishes to inform the general public that the recent technical maintenance has been completed and all services have been restored,” the statement read.
The NIMC urged Nigerians seeking to enroll for NIN to visit the its official website to locate the nearest enrollment centers.
The agency also encouraged individuals to make use of its self-service portal for tasks such as data modification, including name changes.
To further ease the verification process, the Commission recommended downloading the NIMC NameAuth app (oath.app) from the Google Play Store or Apple App Store for quick and secure NIN authentication.
NIMC expressed appreciation for the public’s patience during the service disruption, which had impacted banks, telecom providers, and government agencies that rely on NIN verification for their operations.
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