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FlinkBox to Unveil Nigeria’s First Incentive-Based Mobile Advertising App

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FlinkBox, a media and marketing company, is set to introduce a new incentive-based mobile advertising App designed to enhance engagement between brands and target consumers with the aim of boosting return on investment.

 

In a rapidly growing sector, where mobile advertising is increasingly taking the lead from traditional and online media, the App named Revv is not only conceived to provide brands and marketers the opportunity to connect with consumers directly on their mobile phones, but to also generate analytics for brands; as a measure to strengthen brand insights, drive marketing, drive sales, and increase long-term profitability.

 

According to George Ugbegua, country manager of FlinkBox, “Revv goes beyond just creating awareness, it provides brands the opportunity to create consideration and conversion through their ad campaign. With Revv, brands have access to lead generation and consumer insight analysis report, which gives detailed analytics on individuals interested in the brand, product or services. Revv generates leads for products or services through ads and targets audience based on preferred language.

 

“Revv is also equipped with the capacity to deepen direct engagement between brands and consumers through feedback mechanism, trend surveys or video-based advertising, which allows brands the opportunity to get the attention of the their target consumers and capture their interest on the go.”

 

The App, developed in Germany, was designed to reward subscribers with monetary values through ad views, game participation, and brand or trend surveys participation.

 

These subscribers, also known as “Brand Assessors”, are constantly incentivised monetarily as a payout for assessing brand campaigns. They also recruit friends through referral links to expand the base of the assessors.

 

More than ever, brands now have the opportunity to communicate product and services to their target audience through mobile gadgets, while at the same time creating interest, fun and excitement for the consumers through financial incentives.

 

Explaining further on the benefits of Revv, Ugbegua noted that with Revv “brands can place video based ads on the platform, carry out product survey and retarget consumers who show interest in their product or services through their ad campaign.”

 

A unique thing with the Revv App when compared to other video Ad distribution networks is that, despite the various values and benefits it comes with, it is affordable and guarantees definite view on ads; simply a win-win.

 

Designed to make mobile advertising convenient and rewarding to brands, two forms of reports are provided to brands that place adverts on the Revv platform. These are; ‘The basic report,’ which shows result summary of the ad campaign such as impressions, definite views, reach, demographics, location, etc.

 

The other is the ‘Lead Generation Analytic Report,’ which is more insightful with detailed information on the perception of the ad, product and services.

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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E-Business

Facebook Agrees to Pay $5Bn in Vast Privacy Settlement

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Federal Trade Commission is expected to announce on Wednesday that Facebook has agreed to a sweeping settlement of allegations it mishandled user privacy and pay roughly $5bn, two people briefed on the matter said.

 

As part of the settlement, Facebook will agree to create a board committee on privacy and will agree to new executive certifications on user privacy, the people said.

 

‘The Washington Post’ reported on Tuesday that the FTC will alleged Facebook misled users about its handling of their phone numbers and its use of two-factor authentication as part of a wide-ranging complaint that accompanies a settlement ending the government’s privacy probe, citing two people familiar with the matter.

 

Two people briefed on the matter confirmed the Post report that the FTC will not require Facebook to admit guilt as part of the settlement. The settlement will need to be approved by a federal judge.

 

The FTC confirmed in March 2018 it had opened an investigation into allegations Facebook inappropriately shared information belonging to 87 million users with the now-defunct British political consulting firm Cambridge Analytica. The inquiry has focused on whether the data-sharing violated a 2011 consent agreement between Facebook and the regulator and then widened to include other privacy allegations, reports The Guardian.

 

A person briefed on the matter said neither the phone number nor two-factor authentication issues were part of the initial Cambridge Analytica investigation.

 

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How, Why Mobile Wallets Can Deepen Financial Inclusion

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Access to financial services opens doors for families, allowing them to smooth out consumption and invest in their futures through education and health.

 

Access to credit enables businesses to expand, creating jobs and reducing inequality.

 

Unfortunately, in Nigeria, financial Inclusion is a serious challenge as Enhancing Financial Innovation & Access (EFInA), a financial sector development organization that promotes financial inclusion in Nigeria recently said that 60.1 million Nigerians are currently financially excluded.

 

That is why the Central Bank of Nigeria’s (CBN) recently authorized commercial banks to commence full operation of mobile money wallets.

 

The move is expected to deepen financial inclusion in Nigeria and maintain the CBN’s commitment to actualise 80% of the target by 2020.

 

Sam Okojere and Ahmad Abdullahi, directors of Payments System Management Department and Banking Supervision Department respectively of the CBN, said, that the aim of the initiative is basically to complement growth in agent banking services under the Super Agent and the Shared Agent Network Expansion Facility (SANEF) initiative.

 

They also, said that the initiative is also being implemented in recognition of the increasing demand for no-frills mobile money services.

 

Mobile payment (also referred to as mobile money, mobile money transfer, and mobile wallet) generally refer to payment services operated under financial regulation and performed from or via a mobile device, that is mobile phone.

 

Mobile payment works in just three simple steps; To send or receive money to a friend: (1) Register with a money transfer service by setting up an account and making a deposit.

 

(2) Use the provided short text commands to text cash to your friend’s phone number or account id; and to (3) Receive funds by requesting and accepting payments via text message.

 

Though there are inherent dangers of mobile banking, including the risk of getting fake SMS messages and scams, the benefits are far greater.

 

For instance, there is the ability to access funds anywhere, anytime saves time, improves security and provides a means for saving and managing money more effectively than traditional methods.

 

But it also creates an effect that drives broader economic growth.

 

 

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Experts Urge Implementation of National Cyber Security Policy & Strategy

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Worried by absence of coordinated approach in the fight against cybercrimes, information and communications technology experts hare seeking the revival of National Cyber security Policy and Strategy document.

 

Speaking at Telecom Executives and Regulators Forum, organised by Association of Telecommunications Companies of Nigeria (ATCON), Mohammed Rudman, president, Nigeria Internet Registration Association (NiRA), said the National Cyber security Policy and Strategy is supposed to be the highest document for Nigeria when it comes to cyber security.” It was supposed to be constantly reviewed so that certain frameworks of cyber security will always be added and implemented as security should be constantly reviewed for effectiveness.

 

“It was implemented in February 2015 during federal executive council meeting when they wanted to change the timing of election of 2015, at that time President Jonathan approved that document. Since that time, I have not heard anything from the Office of National Security Adviser regarding that document. That document is the most critical document among all the cyber security documents coming out from NCC and NITDA; they are supposed to be all coordinated to have a national strategy to know where we are going.

 

“The Office of National Security Adviser needs to do more because Computer Emergence Response Team (CERT) is actually an output of that regulation. CERT that is supposed to handle and monitor activities of Nigerians, detect and respond to issues of cyber security derives its power from that document and nothing is been done much,” he noted.

 

Engr. Ike Nnamani, president, Demadiur Systems, publishers of Nigeria Cyber Security report, corroborating Rudman said that National Cyber security Policy and Strategy is a guideline for different organisations to secure their infrastructure against cyber attacks and how they can collaborate as well as report incidences of cybercrimes.

 

“As at today, I don’t know anything about this document after it was approved. What has happened with the absence of its implementation is that organisations and institutions’ cyber security efforts as well as policies are in silos without coordination and collaboration,” he added.

 

On sovereignty of data, Rudman said: “we need to be ambitious in terms of localising our data. The target of NITDA to achieve 30 per cent local cloud adoption in five years is small. I have been an advocate of localising data and traffic in Nigeria for the last 12 years.

 

“I have been pushing that as a country with huge population we can position Nigeria as a hub for internet content in Africa, right now South Africa for example has 70 per cent of their websites registered and hosted in South Africa, while 80 per cent of their internet traffic are localised within South Africa and IP resources they are consuming is 26 per cent.

 

“IP resources Nigeria is consuming is only 3 per cent while we are number seven in the world in the use of internet and people doing this are aware; the telecoms doing Network Address Translation, using private IP addresses.

 

“We need to find ways to be honest to ourselves, find ways within the industry to collaborate while pushing the cloud. If we don’t have a localised cloud services, how can you regulate what you don’t have on ground?

 

“The data centres we are using is somewhere in the world which you don’t know where it is, in fact some of the data centres are hidden, they are in black market. How do you regulate that?

 

“We have the infrastructure on ground with international certified data centres with tier IV, what we need is determination to ensure compliance to directive for our data to be hosted in the country.

 

The biggest government agencies in Nigeria are not hosting their data in the country. You can’t be talking about data sovereignty when almost all your data is outside of the country,” he said.

 

 

 

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