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Broadcasting

Four Cool Features for Podcasters on Clubhouse

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The size of the global podcasting market is estimated to reach USD 94.88 billion by 2028, expanding at an estimated compounded annual growth rate of 31.1% from 2021 to 2028, according to data from ResearchAndMarkets.com.

In Africa, podcast consumption is fast becoming a growing trend in many countries, including Nigeria, as it allows the listener to multitask.

Spotify data shows that Nigeria has over 2.9 million podcast titles available to listeners in the country – though people are listening to a mixture of local and foreign podcasts.

Whilst the podcast industry in Nigeria is growing, there’s a consensus that resources are required for Nigerian podcasts to match the quality and consistency of global standards. Currently, podcasts backed by media houses have access to such resources.

Enter live social audio platforms – made popular during the pandemic when audiences desired interacting with the rest of the world. These platforms may well be the work around that podcasters need.

Live social audio platforms do not only have the passive listening capability of podcasts, but also the exposure that comes with social media across the globe.

Live social audio platform, Clubhouse, is leading the charge in this area. Clubhouse is an audio platform with enhanced features for content creators. So, creators do not have to worry about costly equipment set up in the first instance.

These audio features include Clips, Replays, Spatial Audio and Pinned Links. With over 700,000 rooms created daily, the platform offers creators an opportunity to promote their work with a global audience.

These four features will give your podcasts a professional feel and get you on your way to monetising your craft.

Spatial Audio

Spatial Audio is a feature that makes Clubhouse members feel more immersed in the conversation or room they’re listening to by making the speakers sound like they’re spaced throughout the room.

Clips

Clips makes it easier for creators to share great moments and grow their audiences on Clubhouse by allowing you to share 30-second clips of public rooms. This is done so more people can discover the room by sharing a preview of the room with others or capture an incredible moment that just happened .

When you start a room, you can choose whether you want clips enabled but it will be on by default for open/public rooms, and creators can toggle them off anytime.

The feature is not available for private, social or club rooms. When enabled, users will be able to grab a Clip of the past 30 seconds. People can share Clips of a show to Instagram, Twitter, Facebook, iMessage, or WhatsApp — and even save them to their camera rolls for quick editing first.

Clubhouse also added stereo support to Clips, so any snippets you share from performers using Music Mode will also sound great!

Replays

Podcasters can choose whether they want Replays enabled when they start a room. If the feature is on, the room will be discoverable on Clubhouse for as long as the creator likes — and available for them to download and share anywhere. Replays make it easy to create great audio content, get discovered by others, and grow audience over time.

Pinned links

Pinned Links allow creators to pin a link to the top of their room. For creators, the benefit of Pinned Links is that it allows them to pin important links to the top of a room to give listeners context or to promote their latest work (i.e. book, article, song, etc). For users, the feature gives more context about the room without having to go to a creator’s bio for additional information.

Pinned Links help room creators drive people to subscribe to their Substack, download their podcasts, read their books, discover their new single, buy their product, and support their Patreon page.

If you’re a regular podcaster or aspiring one, these features could well take you from a John Doe, to the next superstar.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

Burna Boy, Other Nigerian Artists Pocket $38m from Spotify in 2024

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Spotify, the Swedish audio streaming and media service provider, paid over $38 million in royalties last year to Nigerian artists who are riding on the wave growing interest in music from Nigeria and African continent.

Burna Boy, Other Nigerian Artists Pocket $38m from Spotify in 2024

Elsewhere, South African performers reached $21 million, up 54 per cent year- on-year.

In total the two biggest African markets got around $59 million last year.

Meanwhile, the Swedish company paid out some $10 billion in royalties worldwide in 2024.

And while Africa represents only a small part of its offering, interest in African artists has ballooned, buoyed in part by internationally recognised acts like South African singer Tyla and Nigeria’s Burna Boy.

Around 250 million user-created playlists now feature at least one Nigerian artist, and 220 million contain a South African, the company said on Thursday.

“What we’re seeing is an excellent evolution around more and more mid-tier or up-and-coming artists making a living,” said Jocelyne Muhutu-Remy, Spotify’s managing director for Sub-Saharan Africa.

Much of that came from outside their home markets.

Nigerian artists have seen a 49% increase in export growth over the past three years, while South Africa saw export growth of 104%.

The number of Nigerian artists earning 10 million Naira, meanwhile, doubled year-on-year and has tripled since 2022.

In South Africa, the number of those earning between 100,000 and 500,000 rand has doubled over the past three years.


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Broadcasting

Glo-sponsored African Voices Changemakers Celebrates Nathaniel Bassey, Mercy Chinwo

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CNN International’s magazine programme, African Voices Changemakers, sponsored by Globacom, will this week celebrate two of Africa’s biggest gospel music stars, Nathaniel Bassey and Mercy Chinwo.

The 30-minute programme will showcase the gospel stars who are expected to bring their unique gospel vibes to the show.

Nathaniel Bassey, a Nigerian singer, trumpeter, and gospel songwriter, has gained massive popularity with his songs like “Yahweh Sabaoth”, “Ebenezer”, and “Tobechukwu”.

Born on August 27, 1981, Bassey studied International Relations and Politics at the University of Lagos and later Music at Middlesex University Summer School in the UK., Bassey’s music has inspired countless fans around the world.

The second guest, Mercy Chinwo, is a Nigerian gospel singer, actress, and songwriter who began her music career at age six. She signed with EeZee Conceptz in 2017 and released her first single “Excess Love” in 2018.

Chinwo has won several awards, including the Gospel Artiste of the year at the AFRIMMA Awards in 2020. With her powerful voice and captivating stage presence, Chinwo has made a significant impact on the gospel music scene across the globe.

African Voices Changemakers will air on Saturday at 8:30 a.m., with repeats on the same day at noon, and on Sunday at 4:30 a.m. and 2 p.m. The show will also air on Monday at 4 a.m. The same broadcast schedule will be repeated next week.


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Netflix Expands Language Options on TV to Capture Global Viewers

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Netflix has expanded its language options for television viewers, allowing users to select from the full list of available subtitles and dubbing languages for any title.

Netflix Expands Language Options on TV to Capture Global Viewers

This update aims to make Netflix’s global catalogue more accessible, especially as nearly a third of its viewership comes from non-English language shows. ​

Previously, TV users could only choose from a limited selection of languages based on their location and settings.

Now, they can access the complete range of available languages for any title, similar to the flexibility already offered on mobile devices and web browsers.

For instance, a user can watch an English title like “Bridgerton” with Spanish dubbing and Korean subtitles, or opt for Japanese dubbing with Portuguese subtitles. ​

Netflix offers subtitles in 33 languages and audio dubbing in 36 languages across its catalogue, though the exact number of available languages may vary by title. This change responds to numerous user requests for more language options on TV platforms. ​

This move reflects Netflix’s commitment to enhancing accessibility and catering to its diverse global audience by providing more inclusive viewing experiences.​


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