E-Business
Gartner Says Cognizant Computing Will Transform Mobile App Strategies
Cognizant computing — the next phase of the personal cloud movement — will become one of the strongest forces in consumer-focused IT, according to Gartner, Inc. It will have an immense impact across a range of industries, including mobile devices, mobile apps, wearables, networking, services and cloud providers, causing major shifts in revenue and profit flows.
“Cognizant computing is transforming personal clouds into highly intelligent collections of mobile apps and services,” said Jessica Ekholm, research director at Gartner.
“Business-to-consumer providers must adapt their strategies to exploit this change to generate new revenue, find new ways to differentiate themselves and foster loyalty via mobile apps.”
Cognizant computing is a consumer experience, in which data associated with individuals is used to develop services and activities according to simple rules.
These services include alarms, bill payments, managing and monitoring health and fitness, and context-specific ads. Cognizant systems will deliver their services across multiple devices.
The practical application of cognizant computing helps business-to-consumer (B2C) companies to acquire deep insights into consumers’ preferences and daily lives, which will therefore assist in creating better, more-personalized tailor-made services and offers, as well as ameliorate customer services.
This, in turn, should help providers strengthen their competitiveness (and responsiveness) in a market where consumers are becoming increasingly aware of new services and offers, pricing structures, and the reputation of a brand.
Gartner predicts that cognizant computing will put the importance of apps, services and cloud to the forefront — making it one of the three most important components for any customer retention strategies for B2C companies over the coming five years.
“Cognizant computing is already beginning to take shape via many mobile apps, smartphones and wearable devices that collect and sync information about users, their whereabouts and their social graph,” said Ms. Ekholm.
“Over the next two to five years, the Internet of Things and big data will converge with analytics. Hence, more data will make systems smarter.”
As a result, Ms. Ekholm said that by 2017, smartphones are expected to manage some tasks for us — probably better than we can do them ourselves.
More-onerous administration tasks, such as booking our car in for service, changing a hotel booking if our plane is canceled, or sending information to our doctor about refilling our repeat prescriptions, are a few examples.
Once this point has arrived, apps and services that are hosted in the personal cloud will interact with smartphones and other devices and the intricate app ecosystems they have created.
Any company in the business of providing a service, using apps or selling devices will be affected by cognizant computing in some way.
Cognizant computing will allow companies to better connect with customers and to create more valuable products, services and offers.
“The increased awareness of and implementation of analytics and self-learning systems will force B2C companies to hasten their adoption of these technologies, to stay competitive and better serve the consumer of the future,” said Ms. Ekholm.
“Analytics is the key component and creates the backbone of cognizant computing.”
By amalgamating and analyzing data in the cloud from many sources (including apps, smartphones and wearable devices, websites, store purchases, and social interaction), cognizant computing will provide contextual insights.
This will help companies expand the lifetime value of their increasingly fickle customers, improve customer care, boost their sales channels and transform the customer relationship — by making it more personal and relevant.
In essence, this new development will help companies to innovate and create new business opportunities by creating hypercontextual services that will appeal to a dedicated individual — rather than catering to the mass market.
However, critical issues will have to be addressed including consumer privacy, quality of execution and becoming a trusted vendor.
As consumers move their attention and money toward apps and services, B2C device vendors will be forced to forge partnerships with apps and service providers and create increasingly innovative business models that meet consumers’ needs by providing integrated services and apps to drive hardware sales.
“Consumer device manufacturers are placed in a formidable scenario of trying to compete with service and apps providers while keeping their brand fresh and exciting for end users,” said Ms. Ekholm.
“The more obvious answer would be for them to start offering apps and services — which many have done over the years, with varying degrees of success,. However, their best tactic would be to partner with app and service providers, in order to have a better chance of succeeding in this space.”
Nigerian government, through the Office of the National Security Adviser (ONSA) and the National Information Technology Development Agency (NITDA), has announced a strategic collaboration to strengthen cybersecurity and clean up the nation’s cyberspace.
Recognizing that cybercrime knows no borders, Nigeria also reaffirmed its commitment to fostering stronger global partnerships within the cybersecurity ecosystem.
This announcement was made during a press conference before the inaugural National Cybersecurity Conference, which is scheduled to take place in Abuja from July 9th to 11th, 2025.
Sa’ad Abubakar, national cybersecurity coordinator from the Office of National Security Advisor, said fighting cybercrime must take the whole of society and the whole of the government approach.
According to him, “Apart from the deterrent approach whereby government agencies such as Economic and Financial Crimes Commission (EFCC) arrest individuals, take them to court and prosecute them, the youth can be nurtured into better citizens who can showcase their capacity in better ways and be useful to the country.”
Similarly, Kashifu Abdullahi, director-general, NITDA, also stressed the need for collaborative efforts in fighting cybercrimes.
According to him “Then, in addition to that, we also want to build a stronger global collaboration with the global cyber security ecosystem, because when you look at cybercrime in general, it doesn’t respect the borders.
“Someone can commit a crime from Ghana using a Nigerian ID in the US. So you can look at him physically in a different jurisdiction, pretending to be in another jurisdiction, committing the crime in another jurisdiction.
“So without that kind of synergy and working together, it will be difficult to address these challenges. The third one is challenge. The third one is getting an alternative to cybercrime for our kids in Nigeria. We have this as a major challenge.”
Inuwa further highlighted the upcoming conference’s importance, noting that it would tackle key issues through workshops, discussions on emerging threats, cross-border cybersecurity collaboration strategies, and training programmes.
He also announced that the National Cybersecurity Conference 2025 would feature the Cybersecurity Excellence Awards, recognising top contributions in the field.
The DG extended an invitation to global partners to collaborate with Nigeria in building a safer digital future.
The press conference was attended by notable figures, including Ahmad Sa’ad Abubakar, National Coordinator of, the National Cybersecurity Coordination Centre (NCCC); Hanniel Jafar, Representative of the President, of Cyber Security Experts Association of Nigeria (CSEAN); Ankit Shukla, Managing Director, QNA Marketing Management LLC and members of the press and other stakeholders.
XIAN Telecom has acquired an 8% stake in pan-African e-commerce company Jumia Technologies, citing the platform’s fintech and logistics strengths as key drivers of its backing.
This marks the first major telecom investment in Jumia since MTN Group’s exit in 2020.
AXIAN, a fast-growing telecom and digital services provider with operations across Africa, disclosed the purchase in a Schedule 13D filing with the U.S. Securities and Exchange Commission.
While the financial terms were not disclosed, AXIAN Telecom CEO, Hassan Jaber, described the move as a strategic alignment with Jumia’s growth trajectory and digital ecosystem.
“Jumia’s achievements in digital retail and fintech, particularly through JumiaPay and its logistics network, make it a very attractive investment for us. We believe in Jumia’s potential to promote financial and economic inclusion, which aligns with our core values,” said Jaber.
Once dubbed the “Amazon of Africa,” Jumia became the first African-founded tech company to list on the New York Stock Exchange in 2019.
But years of underperformance, leadership changes, and competitive pressures dented investor confidence.
In October 2020, South Africa’s MTN Group offloaded its 18.9% stake for $138 million, well below the $698 million value it once held post-IPO.
Since then, Jumia has undergone a significant transformation. Under CEO Francis Dufay, appointed in 2022, the company exited low-performing markets like South Africa and Tunisia, cut costs, and doubled down on core markets – Nigeria, Kenya, Egypt, and Morocco.
The firm is now focused on high-growth verticals, including everyday essentials and digital financial services.
Jumia’s regional CEO for East Africa, Vinod Goel, recently revealed plans to scale up international brand offerings and open its logistics network to third-party businesses.
Jaber underscored that AXIAN Telecom’s investment signals renewed confidence in Jumia’s long-term potential.
The telecom firm’s CEO said the company views Jumia as a key player in advancing Africa’s digital economy, aligning with AXIAN’s mission through its fintech and digital infrastructure brands such as Yas and Mixx by Yas.
Abisoye Coker-Odusote, director general, National Identity management commission (NIMC) has said that the commission is set to register 95 percent of Nigerians into the National Identity Database before December 2025.
Abisoye Coker-Odusote,, DG, NIMC
She made this statement at a press briefing to highlight the commissions goal aligns with President Bola Tinubu’s Renewed Hope Agenda, particularly on digital governance and inclusive development.
The mass enrollment drive will be powered by a combination of improved infrastructure, expanded registration centres, and robust public sensitization campaigns.
As of May 2025, NIMC reports over 120 million Nigerians have been enrolled, and about 100 million more would be captured by December.
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