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GEM, COSON Partner on Intellectual Property Rights

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In a bid to properly educate and enlighten the Nigerian populace and the entertainment industry in particular, the Growth and Empowerment Project, GEM, funded by the World Bank and domiciled in the Federal Ministry of Industry, Trade and Investment, has entered into a new partnership with Copyright Society of Nigeria, COSON, Nigeria’s wave making collective management organization.

In the partnership, GEM has domiciled at COSON House, a just developed tool kit for education in intellectual property with emphasis on copyright, aimed at ensuring a well-rounded, global understanding of the subject in Nigeria.

At a meeting held at the boardroom of COSON House, Ikeja, on Thursday, during which the partnership was sealed, Mr. Bello Abba Yakasai, Cluster Manager, GEM Project, said that the initiative was borne out of the need to engender a culture of respect for intellectual property rights among practitioners in the industry and users of intellectual property in the country.

This, he said appeared to have been difficult in the past, owing to the ambiguous nature of the subject.

Yakasai said: “What we aim to achieve with this tool kit is to simplify the grey areas with respect to Intellectual Property so as to make it understandable by everyone.

“The IP manual, we are certain, will bring about a reorientation amongst everyone; be it the owners of the intellectual property or the end users”.

The tool kit developed under the GEM project by Mr. John Asein, an internationally respected expert on copyright and a former Director of the Nigerian Copyright Institute will be formerly presented to the intellectual property community at a special event, “Let’s Talk Copyright” (LTC) which will hold at the COSON House Arena on September 1, 2018.

Let’s Talk Copyright will be the climax of the 2018 No Music Day celebration.

As has been the practice over the last eight years, different representatives of COSON, in a Media Blitz, will simultaneously be at key broadcast stations across the country on September 1, the annual No Music Day, to discuss with Nigerians the intriguing subject of intellectual property which is shaping the new global economy.

After the Media Blitz, various artistes, performers, movie makers, broadcasters, legal practitioners and the media are expected to descend on COSON House for “Let’s Talk Copyright” (LTC) where the new Tool Kit will be unveiled by the creator, Mr. John Asein supported by officials of GEM and the World Bank.

According to Mr. Yakasai, the decision to partner with COSON on the project is in recognition of the unassailable impact that COSON has made across the continent with respect to intellectual property.

In the words of Mr. Yakasai , “COSON, more than any other institution in Nigeria, has shown that it has the capacity to manage such an important resource and to put it to good use for the larger society” Responding to Mr. Yakasai, COSON Chairman, Chief Tony Okoroji thanked the GEM team for their continued confidence in COSON.

He said that with COSON as custodian of the IP tool kit, GEM and its partner agencies can rest assured that the tools will be properly deployed and that the message will get to every stakeholder in the industry In attendance at the meeting were the COSON General Manager, Mr. Chinedu Chukwuji, Head of Public Affairs, Mr. Chibueze Moses Okereke and COSON Head of Legal, Ms. Simi Wash-Pam.

 

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Landlords Petition NBC, Want FM Station Relocated

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Landlords of Alagbaka/Police headquarters area of Akure, the Ondo State capital, have petitioned the National Broadcasting Commission (NBC) for siting a Frequency Modulation (FM) station within their domain without recourse to laws guiding its establishment.

 

A petition written by residents in the area and signed by Tunde Atere, their lawyer, said it was worrisome to them to notice the springing up of a structure and high mast/tower in the neighbourhood without any prior knowledge of landlords in the area.

 

The area, they said, was originally designed purely as residential, but now having a commercial outlook.

 

According to Victor Adejimola and Mrs. Veronica Titus, representatives of the Landlords’ Association,  all efforts by the community to know those behind the FM station failed, until the intervention of police.

 

Residents noticed that the consultant handling the project has not done what he was expected to do before commencing the project, stressing that all procedures were jettisoned even as the project has reached 65 per cent completion.

 

The landlords said at the public review on the project, the panel’s chairman, Prof. Ayo Olajuyigbe of the Federal University of Technology Akure, (FUTA) faulted the Environmental Impact Assessment document presented by the consultant.

 

Olajuyigbe and officials of the Ministry of Environment described the documents presented by the consultant as very defective and called for re-presentation.

 

The landlords said they were not against developmental plans for the community, but maintained that their welfare should be paramount and above individual pecuniary benefits.

 

They noted that the whole process of the project was faulty, while the consultant handling the project failed to do proper job to prevent future hazards.

 

The landlords also expressed concern that some affluent individuals were threatening the landlords with ethnic sentiments without considering safety of humankind in the society.

 

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Goldberg Unveils Olamide As Brand Ambassador

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Leading Nigerian music sensation, Olamide has been unveiled as the new brand ambassador for Goldberg Lager. The announcement was made during a media event at the Raddison Blu Hotel, Ikeja on Saturday, the 20th of April, 2019.

The announcement marks the beginning of a new era for Goldberg, as the beer brand seeks to appeal to people who celebrate tradition and culture as its way of shaping the future.

L-R: Brand Manager, Goldberg, Olufunmilayo Ogunbodede, Regional Business Manager, Nigerian Breweries, Bukola, Portfolio Manager, Mainstream Brands, Nigerian Breweries, Omotunde Adenusi, Goldberg Brand Ambassador, Olamide Adedeji, Goldberg Brand Ambassador, Odunlade Adekola, Senior Brand, Goldberg and Life, Maria Shadeko, Portfolio Manager, Mainstream Brands, Sarah Agha and Corporate Affairs and Brand PR Manager, Patrick Olowookere at the Official Announcement of Olamide as Brand Ambassador for Goldberg.
Olamide is a perfect example of this, as he is industrious, traditional, open minded and outgoing making him a perfect fit for the brand. He has become one of the most sought after Nigerian entertainers, all whilst remaining authentic and true to his roots.As part of the unveil, Olamide will headline his first concert of 2019 themed “The Takeover” tonight. The concert which is a special edition of the experiential platform by Goldberg called Unlimited Faaji, will feature Olamide alongside other musical acts such as Zlatan Ibile and Mayorkun while Dj Kaywise will be on the wheels of steel. Set to be hosted by fellow brand ambassador, Odunlade Adekola the concert will see thousands of beer lovers and residents take to the Ikeja City Mall for the groundbreaking event.

Olamide joins actor, Odunlade Adekola, on the brand’s portfolio as the brand eludes to big plans in the coming months.Speaking on the announcement, the Portfolio Manager, Omotunde Adenusi said,

“We’re excited to welcome Olamide to the family, as we look to the big plans we have for the rest of the year. Goldberg is using this announcement to give its consumers a taste of what is to come in the coming months even as we re-establish its role in bringing its consumers closer to their roots yet keeping them in touch with the trends.”

Over the years, Your Excellency, Goldberg has consistently pushed the bar in excellence, continually providing fans and consumers with remarkable enjoyable experiences that dial up the culture and traditions of the people, whilst also appreciating modern social conventions. This perfect blend of both worlds has made Goldberg one of the most authentic consumer brands in the country.

 L-R: Brand Manager, Goldberg, Olufunmilayo Ogunbodede, Senior Brand, Goldberg and Life, Maria Shadeko, Goldberg Brand Ambassador, Olamide Adedeji and Portfolio Manager, Mainstream Brands, Nigerian Breweries, Omotunde Adenusi at the Official Announcement of Olamide as Brand Ambassador for Goldberg.

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All You Need to Know About Nigerian Breweries’ Easter Carnival

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The picturesque moment in Easter celebrations that Nigerians had been waiting for began with an explosive opening night at the 2019 Easter Carnival in ten select cities nationwide on the 19th of April, 2019.

 

It was a fun filled day for a medley of music anthems, fitness and family-centric activities, games, giveaways, live streaming, singalongs, selfies and ice-cold beverages such as Goldberg, Heineken, Star Lager Beer, 33 Export, Maltina and Amstel Malta. Ground-shaking vibes from Nigeria’s popular musicians rented the air which was a mixture of excitement, frenzy and glamour. From the drones to the turn-tables, the Easter fever was palpable.

 

Uyo, Abeokuta, Abuja, Onitsha, Enugu, Makurdi, Aba, Lagos, Ibadan and Benin recorded massive turnout of excitement buffs who arrived in droves to witness the opening night of this epic Easter experience.

 

DJs dazzled gyrating feet with fast-paced mixes between performances which were staged against Nigerian Breweries branded psychedelic backdrops. Converging floodlights created the ambience for entertainment’s most elaborate Easter music treat in the ten cities.

 

“I had a great time today. I can’t wait for day 2 & 3! I’m definitely coming with all my friends and family tomorrow and next,” said Maduegwu Okey, a resident of Enugu, at the Easter Carnival.

 

The Easter Carnival which has as theme, “Dreamland of Enjoyment“, runs till April 21st as music fans relish each night with their favourite music stars.

 

The carnival is headlined by top-notch performers such as Burna Boy, Phyno, MI, Flavour, Reekado Banks, Slimcase, Orezi, Harrysong, Wande Coal, KCEE, Humblesmith, Obesere, Timaya, MC Galaxy amongst others.

 

The Easter Carnival is designed as an unparalleled fun filled experience to project Nigeria’s passion for celebrations and showcase Nigeria’s rich music heritage spread across the different zones.

 

Nigeria is a multi-cultural nation with over 250 known ethnicities and over 300 languages. With a soaring record of huge music talents, Nigeria boasts of some of the finest contemporary musicians in the continent. Thus, music has become one of Nigeria’s authentic symbols of unity and identity.

 

With this Easter Carnival, the best influencers in popular music culture across the language barriers to speak the universal language of music, while reiterating the Nigerian Breweries’ commitment to promoting Nigerians’ love for celebrations and festivities.

 

Speaking further on the Easter Carnival, the Senior Trade-Marketing Manager: Strategic Programs, Nigerian Breweries Plc., Abayomi Abidakun said, “We at Nigerian Breweries pay attention to the needs and interests of our consumers.

 

“This has berthed iconic ideas like the Easter Carnival and we’re determined to every year bring together Nigerians across the country, uniting them in their love for celebrations availing them with exciting experiences to last a lifetime.”

 

The foremost brewer, Nigerian Breweries Plc has played a pivotal role in activating rich entertainment for people of diverse backgrounds to unite in unlimited enjoyment.

 

Nigerian Breweries Plc is notable for activating cultural and music festivals in Nigeria including Ojude Oba festival, Nigeria Beer Festival, Live Your Music, Hi-Life Fest and many more.

 

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