Gionee has carved a niche for itself in the comity of smartphone companies. The mobile phone company has been apt, positioning itself above some flamboyant brands in the market.
For instance, Elife E7, Gionee, infused powerful components and delivers performance scores which rival those of products priced significantly higher in the range.
In fact, Elife E7 is one of the cheapest devices available with a Snapdragon 800 SoC and full-HD screen. That gives Gionee some real legitimacy and brand power.
The device comes with a single block of plastic cover. The plastic has an interesting granite texture, but the surface is totally flat and is almost too smooth to get a grip on.
The front panel is predictably bare, and thankfully free of ugly branding. The capacitive buttons below the screen are completely invisible when not illuminated, which is a tiny bit of a problem for usability. Above the screen, you'll see only a small earpiece and front camera lens. The notification LED and sensors are well hidden.
In no distant time, the device shall penetrate the Nigerian market.
Then, the full gist shall unfold.
According to Mr. Gabriel Nwabueze, a senior executive of Gionee Communications Equipment Limited (Nigeria), the Chinese company took time in studying the Nigerian mobile device market with the intention of addressing some challenges associated with quality of devices flooding into the country.
Although, he could not let the cat out of the bag on the date for the phone’s launch in Nigeria, Nwabueze believes it is a device that will satisfy yearnings of Nigerians.
Gionee to Unveil Elife E7 in Nigeria

Gionee has carved a niche for itself in the comity of smartphone companies. The mobile phone company has been apt, positioning itself above some flamboyant brands in the market. For instance,…
Comms Week
Trained and practicing journalist passionate about telecommunications, fintech, cybersecurity, and digital economy reporting.

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