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Glo Flaunts Strength with “Unlimited”, New Strap Line

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Globacom , telecommunications powerhouse, has unveiled a new strap line to reaffirm  its brand promise to consumers as it prepares to celebrate its 10th anniversary on August 29  this year.
 
Aptly tagged “Unlimited”, the new strap line encapsulates Glo’s commitment to enabling the subscriber achieve his dreams and desires.

It embodies Glo’s attitude towards its stakeholders and its commitment to be always there for them; facilitating the realization of their desires anywhere in the world, through the company’s world-class network.

Mohamed Jameel, Globacom’s group chief operating officer, said the new pay-off line marks a natural progression in the growth of the Glo brand identity and represents the unparalleled commitment of the company to its subscribers.

He explained that “Glo will offer subscribers the power to achieve and excel. It means that with Glo, they can realise their dreams and achieve infinite possibilities. To do this, Glo will give them unfettered access to the best tools that will enhance their productivity and energize their professional and social connections”.

“Unlimited” underscores the essence of the brand’s belief in the consumer in the sense that our subscribers are operating without boundaries in their attitude and altitude towards what they can achieve in life. It means that consumers can therefore go all out, pulling out all the stops in the drive towards achieving their objectives because Glo is always there to make it happen”, he said.

He said that the new pay-off line also represents Glo’s attitude towards its management, staff and indeed all stakeholders because anything positive they seek is possible and Glo shall always be there for them, facilitating the achievement of their desires.

“Conversely, it is also an expression of our determination to go more than the extra mile to surpass the expectation of subscribers. “This means that our staff will always put their best foot forward in their efforts to satisfy our key stakeholders including customers, business partners and host communities with whom they interact from day-to-day”, he stated.

Jameel further explained that the new strap line captures the relevance of the Glo brand promise to its various stakeholders as well as staff after the monumental success of previous strap lines such as “Glo with Pride” and “Rule your World”.

He said that starting with the pay-off line, Glo with Pride at launch, Glo promoted and built a sense of pride in every Nigerian by providing a world class indigenous telecommunications network which offered Nigerians the enablement platform to succeed in different fields of human endeavor.

Glo later followed up with Rule your World, a message of empowerment that helped build confidence in Nigerians that they can achieve their dreams, rule their world and be the best that they want to be.

“So, we are happy at what these slogans have achieved for our company and our subscribers who have been inspired to dream, work hard, achieve their life objectives and rule their world. With the new strap line “Unlimited”, there is indeed no limit to what our stakeholders can achieve if they believe in themselves”, Jameel added.


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Telecom

Telcos Record N27Bn Loss from Damaged Fibre Cables

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Repairs and revenue losses from damaged cables are estimated to have cost Nigeria’s telecom industry almost N27bn ($23m) in 2023, according to documents obtained by Bloomberg.

Telcos Record N27Bn Loss from Damaged Fibre Cables

MTN Nigeria, the biggest wireless operator in Africa’s most-populous nation, and Airtel Africa Plc bore the brunt of the costs, the documents show.

MTN suffered more than 6,000 cuts on its fiber cable last year, the documents show.

On Feb. 28, a cut in its network in three different locations by a road construction firm, an oil serving company, and someone burning rubbish in a manhole meant customers faced more than five hours of data and voice outages.

The operator relocated 2,500 kilometers (1,553 miles) of vulnerable fiber cables between 2022 and 2023, at a cost of more than N11bn —enough to build 870 kilometers of new fiber lines in areas without coverage.

Broadband fibre optic cables form the backbone of modern communication infrastructure, enabling the high-speed data transmission that underpins a wide range of personal, business, and societal activities.

On several occasions, the Nigerian Communications Commission (NCC), the industry regulator, has acknowledged this challenge and expressed willingness to work on measures to address it.

These measures include stricter regulations to deter vandalism and improved collaboration between telcos and government agencies responsible for construction activities.

According to the NCC, the telecom sector will make up more than a fifth of the country’s gross domestic product by the end of 2027, up from 13.5 per cent in the third quarter of last year.


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NCAIR Relaunch: Pantami, Tijani Fight for Credit

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Isa Pantami, former minister of Communications and Digital Economy, has voiced his discontent over the relaunch of the National Centre for Artificial Intelligence and Robotics (NCAIR) by Bosun Tijani, his successor.

Isa Pantami, former minister of Communications and Digital Economy,

Tijani announced the revitalization of NCAIR, highlighting enhancements in its capacity and partnerships with global tech firm Cisco.

However, Pantami took to social media to assert that NCAIR was already established during his tenure in November 2020, dubbing it “the first of its kind in Africa” and emphasizing its effectiveness in training numerous Nigerians.

Tijani responded by detailing the new initiatives accompanying the relaunch, including increased computing infrastructure, dedicated research labs, and remote connectivity for AI hubs across the country. He also unveiled outcomes from the Ministry’s National AI Workshop, such as the country’s first Multilingual Large Language Model and partnerships aimed at accelerating AI development projects of national significance.

The exchange between Pantami and Tijani underscores ongoing efforts to advance AI research and application in Nigeria while navigating questions of continuity and leadership transition within the Ministry.

 


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ABoICT Lecture 2024 to Focus on Artificial Intelligence (AI) In A Digital Economy

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This year’s Africa’s Beacon of ICT Merit and Leadership lecture will focus on the role of artificial intelligence in a digital economy with the theme: “Artificial Intelligence (AI): The Good, The Complex and The Anticipated”.

The lecture which will herald Africa’s Beacon of ICT Merit and Leadership Awards hold on May 25, 2024 at Four Points by Sheraton.

The sixteenth edition of the award ceremony according Ken Nwogbo, editor-in-chief of Nigeria CommunicationsWeek the organizers of the event, “is a special edition to recognize and celebrate organizations and individuals in the ICT industry that have been distinguished in delivery innovative services in the sector.

“Most of these organizations and individuals have consistently being voted by our readers as leaders in their areas of operations and we have decided to reward them in this especial edition”.

He added that, AI is considered to have the potential to instigate a fourth industrial revolution,1 and is dramatically changing people’s patterns of interaction and economic activities.

“The traditional factors of production and physical capital and labour may no longer promote substantial economic growth. It is generally believed that AI will be one of the most important factors determining future economic growth.

“However, unlike traditional machines, which replaced the use of human and animal labor for simple manual work and heavy or dangerous activities, AI-related inputs may change the type of human work in a comprehensive way.

“In contrast to previous industrial revolutions, AI does not simply involve the invention of a new machine or technology. Instead, AI has similarities to the accumulation of human capital, as it can learn and accumulate knowledge by itself,” he said.

The Africa’s Beacon of ICT Merit and Leadership Distinguished Lecture is designed to explore efforts to put Nigeria on the global Information and Communications Technologies map.

The lecture series however is reserved for distinguished achievers in the ICT sector.

Past lecturers included Dr. Ernest Ndukwe, then executive vice chairman, Nigeria Communications Commission (NCC); Engr. Yomi Bolarinwa, former Director-General of National Broadcasting Commission (NBC); Dr. Jean Luc Fort, CEO at OR System France and a specialist in Counterparty Risk; and Professor Chris Nwagboso, Chairman, Knowledge Factory International, United Kingdom.

Others are: Uche Orji, managing director/chief executive officer, Nigeria Sovereign Investment Authority (NSIA); Biodu Omoniyi, Managing Director/CEO, VDT Communications; Ayotunde Coker, Managing Director, Rack Centre Limited; Peter Adedayo Arogundade, managing director and chief executive officer, Sidmach Technologies Nigeria Limited; Dr. Adewale Obadare, chief visionary officer, Digital Encode and John Obaro, CEO and founder of Systemspecs; Prof. Isa Pantanmi, minister of Communications and Digital Economy; among others.


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