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Global Digital Commerce Market: Mastercard, Cellulant Partner to Empower Millions of Consumers across Africa

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Mastercard and Cellulant have partnered to allow millions of Cellulant customers across Africa to shop and pay online with global merchants wherever Mastercard is accepted.

The partnership will enable customers to pay globally with a Mastercard virtual payment solution linked to the Cellulant wallet, Tingg; Mastercard’s technology will enable consumers to shop online with or without a bank account, through a simple and secure payment experience.

The Mastercard virtual payment solution, linked to Cellulant’s payment gateway – Tingg, can unlock a host of opportunities for consumers, whether they have a bank account or not. Consumers will be able to shop from well-known global digital commerce brands, paying quickly and securely for leisure shopping, travel, accommodation, entertainment, streaming services and more, while in their home countries or travelling abroad.

The announcement comes as digital commerce and online shopping is thriving across Africa and the need for safer means of shopping online increases. According to the Economy 2021 Outlook conducted by the Mastercard Economics Institute, 20-30% of the COVID-19-related surge in digital commerce will remain a permanent feature of overall retail spending, and shopping through mobile is largely how consumers access these opportunities.

Across Sub-Saharan Africa, mobile devices are the primary channel used to connect to the internet. According to GSMA, smartphone connections are expected to reach 678 million in 2025, with a penetration of 65%. As a result, alternative payment methods driven by mobile payments have increasingly begun to dominate the digital payments landscape. Consequently, consumers increasingly expect access to a broader range of online offers and digital financial services.

The majority of these consumers obtain goods and services from micro, small and medium-sized businesses. Africa today has about a 100 million MSMEs but less than 5% of their transactions are digitized. For these businesses, virtual cards offer a compelling path to digitization with added benefits such as tracking, reconciliation and quick settlement of day-to-day payments, better management of customer and supplier relationships and minimized fraud risk all without sacrificing operational speed. Taking advantage of these opens up paths for growth through value chain financing and ease in raising working capital.

Mastercard is collaborating with partners to build a strong digital economy that can unlock a world beyond cash where everyone thrives. The partnership with Cellulant plays a role in advancing Mastercard’s worldwide commitment to financial inclusion to bring a total of 1 billion people, and 50 million micro and small businesses into the digital economy by 2025.

“Mastercard’s technology enables our digital partners to redefine their consumer’s digital commerce interactions and experiences. By focusing on the provision of multi-use, omnichannel digital payment solutions, Mastercard is enabling its partners, such as Cellulant, to improve their operational efficiency, diversify their revenue, and transition seamlessly into digital commerce.

“We see the increasing proliferation of fintechs as a strategic opportunity to add value by creating more connections, better user experiences and greater choice for consumers,” said Amnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East and Africa, Mastercard.

“We believe seamless payment experiences are the backbone for accelerating economic growth across Africa. MSMEs are the driving force for Africa’s economy and our work in digitising payments for businesses and their consumers enables the requisite foundation for innovation, economic development and financial inclusion. By partnering with Mastercard, we are looking to further open up pathways that effectively position our customers for the growth they need,” said David Waithaka, Chief Revenue Officer, Cellulant Group.

Over the last 18 years, Cellulant has built an extensive and unparalleled payments platform that provides local, regional and global businesses with a one-stop-shop payment solution offering a frictionless payment experience for their needs across the continent. Covering 35 countries across Africa with about 300 payment integrations, Cellulant helps stitch together the fabric of Africa’s commercial landscape making interoperability possible.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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How Artificial Intelligence is Revolutionizing Business Plans for Entrepreneurs

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In today’s fast-paced business world, writing a comprehensive business plan can feel overwhelming for entrepreneurs. However, with the advancement of Artificial Intelligence (AI), this process is becoming more efficient and accessible. This guide shows how to use AI tools to create a business plan for your idea.

Think of AI as your digital assistant, speeding up the first draft so you have more time to make it better. AI gives you a structure, but your own ideas and understanding of your business makes the plan unique.

Embrace AI in Business Planning – Before you begin, you should know what goes into a business plan: a summary of your business, details about your company and offerings, and information about your market and competitors. You may also consider creating plans for your business sales, management, operations, and finances.

Gather all your business details first. This makes it easier for AI to help you turn them into a plan.

Feeding Information to AI – Start by providing a general overview of your business, including its name, target market, products or services, and financial projections. GoDaddy is sharing a prompt template below that can be used to provide information:

“I’m developing a business plan for my company, [company name], a [industry] startup offering [product/service]. Please accept the information below about my company as a basis for developing a strong business plan.”

Creating Sections with AI Help – Breaking your business plan into sections and using specific prompts for each can streamline the process. AI can generate initial drafts for each part, which you can then review and edit. Here are some prompts to help guide you:

1. Summary and Company Description:

  • “As a successful entrepreneur and seasoned strategist, draft an enticing executive summary and company description for [company name] in the [industry] sector.”

2. Products and Services:

  •  “As an innovative product developer, provide a comprehensive description of [product/service] offered by my company.”

3. Market Analysis:

  •  “As a market analyst, outline a detailed market analysis for [company name].”

4. Competitive Analysis:

  •  “Compile a concise competitive analysis for [company name], highlighting the strengths and weaknesses of key competitors.”

5. Marketing and Sales Plan:

  •  “Create a thorough sales and marketing plan for [company name], including a detailed growth strategy.”

6. Value Proposition:

  •  “Assume the perspective of a potential customer and identify the unique selling proposition of [company name].”

7. Ownership and Management Plan:

  •  “Outline the optimal structure, ownership, and management roles for [company name].”

8. Operating Plan:

  •  “Craft an efficient operating plan for [company name], detailing infrastructure and risk management.”

9. Financial Plan:

  •  “Develop a comprehensive financial overview and funding request for [company name], including income statements and sales forecasts.”

10. Extra Information:

  •  This is where you can add any extra details like research or visuals.

Finalizing Your Plan – Once you have drafts for each part, it’s time to make it all fit together nicely. Your business plan should clearly show what your business is about and its path to success.

Getting Feedback from AI – After refining your draft, ask AI to check for any missing parts, mistakes or inconsistencies. This is a good time for AI to help create a summary, mission statement, vision, values, and value proposition to ensure alignment with your business goals.

Make a One-Page Plan – Lastly, create a simple one-page version of your business plan. It should include all the important points and be easy to understand. This step ensures clarity and focus, making it easier to communicate your business strategy to stakeholders. Remember, while AI helps a lot, it does not replace the ingenuity and oversight of human input to help ensure your unique business ideas are being reflected in your plan.

AI can be a helpful tool for creating and growing your business’ digital presence.  With GoDaddy Airo, an AI powered experience, you can embrace AI to streamline your business planning and operations, allowing you more time to focus on turning your entrepreneurial dreams into reality.


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Group Advocates for Digital Rights at 2024 Internet Governance Forum

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Paradigm Initiative (PIN), a leading pan-African organisation dedicated to advancing digital rights and inclusion in the Global South, has made significant contributions to the just-concluded 2024 Internet Governance Forum (IGF) in Riyadh, Saudi Arabia.

PIN’s participation in the prestigious global event underscores the organisation’s commitment to fostering inclusive digital policies and ensuring that Africa’s voices are central in global discussions about the future of the internet.

During the week-long forum, PIN team members played key roles in numerous sessions, emphasising the importance of a digital rights perspective in the development of emerging technologies, advocating for a more inclusive digital future, and addressing the specific challenges the African continent faces in terms of digital access and inclusion.

PIN Executive Director, ‘Gbenga Sesan, spoke at high-profile sessions, including the Leadership Panel on ‘The Internet We Want’, which outlined the vision for a global internet that is accessible, secure, and inclusive.

At the Africa Youth IGF Parley, ‘Gbenga provided a platform for young Africans to address pressing issues such as internet restrictions, the digital divide, and digital rights violations.

Adeboye Adegoke, Senior Manager for Grants and Programmes Strategy at Paradigm Initiative, contributed to Open Forum #12, advocating for policies that ensure a rights-respecting and inclusive digital future. His discussions highlighted the importance of policies that place human rights at the core of technological advancements.

Ihueze Nwobilor, Senior Programmes Officer, spoke at the session, ‘A Rights-Respecting Approach to Emerging Tech Development,’ where he called for the prioritisation of human rights in the development and deployment of emerging technologies across Africa and beyond.

The organisation’s Senior Manager for Partnerships and Engagements, Thobekile Matimbe, shared valuable insights during the ‘Better Products and Policies Through Stakeholder Engagement’ session.

She emphasized the role of the private sector in engaging with local communities to ensure that digital products and policies are inclusive and meet the needs of vulnerable groups across Africa.

Bridgette Ndlovu, PIN Partnerships and Engagements Officer, moderated a session on ‘Implementation of the USF in 26 African Countries,’ where she and other speakers, including ‘Gbenga Sesan, discussed the crucial role of Universal Service Funds (USF) in advancing digital inclusion, particularly in underserved and rural areas.

PIN’s participation at IGF 2024 has been an important moment for advocating digital rights in Africa. “Paradigm Initiative’s participation was a powerful reminder that Africa’s digital future must be shaped by inclusive, rights-respecting policies.

“Our participation at the IGF is a continuous demonstration of the need for all stakeholders to collaborate in building a more inclusive and accessible internet for everyone, especially those in under-served communities,” PIN Executive Director, ‘Gbenga Sesan stated.


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Patricia Technologies Begins Repayments to Customers Affected by 2022 Security Breach

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Lagos-based financial technology firm Patricia Technologies has commenced repayments to customers impacted by a 2022 security breach. This follows a two-year period where the company focused on recovering funds and rebuilding trust.

In 2022, Patricia experienced a significant cyberattack, resulting in the loss of over 600 million Naira from customer accounts. Following the breach, the company temporarily restricted withdrawals and collaborated with law enforcement, leading to the arrest of several suspects, including a prominent politician.

Patricia had previously requested a two-to-five-year repayment window, a plan that has now begun to be implemented. The company has started disbursing funds to affected customers in phases, with the first batch of payments initiated on December 10, 2024.

CEO Hanu Fejiro emphasized the company’s commitment to its customers, stating, “This repayment process represents a milestone in fulfilling our promise to make things right.”

He encouraged customers to update their information on the Patricia platform and monitor official channels for further updates on their individual repayment timelines.

Subscribers who are getting paid in this phase have since been officially notified by email. One of the subscribers, with initials BP (for purposes of confidentiality), expressed appreciation and satisfaction with being paid by Patricia via an email reaction: “I really appreciate your effort. Though it took a long time, I’m satisfied with what I’ve received. Thank you for keeping to your words.”


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