Global e-Marketplaces to Own 40% Online Retail Market by 2020

Retailers from all over the world continue to foresee good e-commerce growth but also expect that global marketplaces, such as Amazon and Alibaba, will expand to own 39% of the global online retail market in 2020, according to a new global survey by CEP –Research.

The CEP –Research contained in the International Post Corporation e-newsletter shows, “The Rise of the Global Marketplaces’ is that retailers have a very positive outlook regarding their future. Even though retailers expect marketplaces to have a 39% share of the global retail market in 2020, they also believe that their companies will grow as well. According to the study, this optimism is based on two views: retailers consider the impact of marketplaces to be neutral or positive and they believe they can outperform marketplaces”.

In addition, retailers overestimate their performance compared to that of marketplaces, the study found.

Generally speaking, and culled from the report, retailers state that they outperform marketplaces in almost every aspect, but especially in customer oriented processes, such as customer experience and service.

Only with regard to IT and Big Data are retailers more reserved about their performance.

When asked about strategies for dealing with marketplaces, retailers consider cooperating with and selling through marketplaces as the most interesting options.