E-Business
Global Economy in Whirl Of Mixed Data
Apart from the global economy shifting back and forth, ForexTime said the process is bedeviled by a whirl of mixed data.
According to the report, a mix of sentiments emerged from the US last week, as both positive and negative data came through to reflect a somewhat muddled image of what is happening in the US right presently.
Unhindered by the high mortgage rates, existing home sales shot up by 6.5% to reach 5.39M; a figure substantially higher than the predicted 5.15M.
Meanwhile, the housing data has been the most encouraging since 2009 and was reported as evidence of just how important to the health of the economy the housing sector is.
To dampen US spirits however, new home sales were not quite in line with existing home sales, falling to 497K and then further revised to 455K on August 23rd, raising question marks about the recovery of the housing sector.
Further discouraging were the jobless claims released on August 22nd ,which at 336K were a rise above the predicted 329K and a far move away from the 5 and a half year low of 320K recorded on August 15th.
“Wednesday, August 21st, saw a release of the Federal Reserve’s July Meeting Minutes, where most policymakers were in favor of Ben Bernanke’s plan to start gradually reducing bond-buying until finally putting an end to it in 2014. This week, the US is holding its breath for a number of key indicators such as core curable goods orders, out on the 26th and predicted at 0.6%, and CB consumer confidence, out on the 27th and expected at 79.6.
“Mixed data was also seen on the European front, where the disappointing French Flash Manufacturing PMI served as a contrast to the pleasing German counterpart. French Flash PMI failed to meet expectations, coming through at an unchanged 49.7 instead of reaching the hoped for 50.4. In juxtaposition, the German Flash PMI exceeded expectations by rising to 52.0 from July’s 50.7 and beating predictions of an expansion to 51.1,” the report read.
ForexTime also said that the final German GDP released on August 23rd rose by 0.7% as predicted; a two year high and a definite indication of the gulf between Germany and the rest of the eurozone.
Whilst other European countries cower in the shadow of austerity, Germany seems to be making its way to the light.
This week too, all eyes are on Germany as Europe awaits the Ifo Business Climate Index to rise to 107.01 from 106.2 and the unemployment levels to drop from 7K to 5K.
“Things were looking gloomy in the world’s third largest economy last week, with the Japanese trade deficit coming in at -0.94T on August 19th, much higher than the forecast -0.73T and practically double the figure recorded in 2012. Shinzo Abe’s policy of devaluing the yen to boost exports may be wise for achieving certain goals but has come with a huge consequence too.
“Nonetheless, Japan seems to be staying true to its aggressive policies and intends on ploughing its way through these difficult times by focusing on the country’s exports despite other drawbacks. Data out this week includes Japan’s National CPI on August 30th, anticipated to rise by 0.6%; if predictions are fulfilled it will mark the second consecutive yearly rise in National CPI for Japan.
“In the United Kingdom, the economy is continuing its recent bout of progress, with the second estimate of the UK GDP released on August 23rd and up by 0.7%, spurred on by positive services and manufacturing data, higher exports and imports and a rise in consumer spending. Of utmost importance this week in the UK will be Bank of England Governor Carney’s speech on August 28th, where he is expected to persist in keeping interest rates low for as long as possible,” it contained.
E-Business
Jumia Replatforms its Retail Media Program to Mirakl Ads to Enhance Marketplace Advertising

Jumia, e-Commerce platform in Africa, has partnered with Mirakl to elevate its marketplace advertising capabilities by deploying Mirakl Ads, a retail media solution uniquely designed to optimize performance for both first-party and third-party sellers.
This move strengthens Jumia’s efforts to deliver more value to its sellers, enhance the customer experience, and unlock profitable and sustainable new sources of revenue. Retail media is a rapidly growing sector within the e-commerce industry, expected to reach $204 billion by 2027 with a projected compound annual growth rate (CAGR) of 17.2%.
Jumia’s adoption of Mirakl Ads positions the company at the forefront of digital advertising innovation in Africa, unlocking significant opportunities to increase revenue generation. With growing usage across its platform, Jumia is well-placed to capitalize on this momentum by delivering improved advertising tools to sellers and more relevant, personalized product recommendations to customers.
“Advertising is a key growth lever in our marketplace strategy, and this partnership with Mirakl allows us to accelerate that journey with speed and scale.
“By integrating Mirakl Ads, we’re empowering our sellers with smarter tools and delivering a better, more personalized experience to our customers. It also positions us to unlock new revenue streams while deepening engagement across our platform. Importantly, this partnership supports our ambition to grow gross profit and accelerate our path to profitability,” said Francis Dufay, CEO of Jumia.
The collaboration is a testament to Mirakl’s ability to rapidly deploy enterprise-grade solutions, with Jumia launching Mirakl Ads in just two months. This showcases the platform’s ease of integration and fast time-to-value. Now live, the solution equips Jumia’s advertising ecosystem with advanced automation, AI-powered optimization, and seamless campaign management.
With Mirakl Ads, all advertisers – from the biggest brands to the smallest marketplace sellers – can now boost their sales by leveraging advertising campaigns in Ghana, Uganda, Kenya, Nigeria, Senegal, Egypt, Algeria, Morocco and Ivory Coast.
“Jumia’s decision to replatform to Mirakl Ads is a powerful validation of our platform’s ability to deliver immediate and measurable impact for leading marketplaces. By combining Mirakl’s cutting-edge retail media technology with Jumia’s deep market reach, we are enabling sellers to grow faster and customers to benefit from a more relevant, engaging experience. This partnership is a true milestone, not only for Jumia and Mirakl, but for the future of digital commerce across Africa.” said Adrien Nussenbaum, cofounder and co-CEO of Mirakl.
Through this partnership, Jumia is taking a decisive step in accelerating monetization, improving customer engagement, and advancing its long-term financial performance and profitability.
E-Business
Galaxy Backbone, Rural Electrification Agency Commit to Deepening Digital and Energy Access Across Nigeria

In a major step towards deepening Nigeria’s digital and energy infrastructure, Galaxy Backbone Limited (GBB) and the Rural Electrification Agency (REA) have signed a strategic Memorandum of Understanding (MoU) at a brief but impactful ceremony held in Abuja.
The MoU signals a collaborative effort between both agencies to enhance Nigeria’s digital transformation agenda by integrating reliable energy solutions with cutting-edge ICT infrastructure, especially in higher institutions, Government institutions, underserved and rural communities across the country.
Speaking at the event, the Managing Director/CEO of Galaxy Backbone, Professor Ibrahim A. Adeyanju, described the partnership as “a landmark moment in Nigeria’s journey towards a digitally empowered, sustainably powered, and inclusively connected nation.”
“This partnership exemplifies what is possible when two visionary government institutions come together, united by shared goals and driven by the desire to improve the lives of Nigerians everywhere,” he said.
Professor Adeyanju emphasized that while Galaxy Backbone’s core mandate is to provide secure digital infrastructure that powers government operations, reliable and sustainable energy particularly in rural areas is essential to fully actualize digital transformation.
Major highlights of the MoU include:
- Solar electrification of some of GBB’s Metro Fibre sites in Abuja by the REA.
- Powering Hostels of Higher Institutions across the country through the Fibre to Hostel Project being driven by the Federal Ministry of Communications Innovation and Digital Economy (FMCIDE).
- Support for the rollout of the 774 Local Government Digitization Initiative, beginning with six pilot Local Government Areas.
- Provision of LANs, access points, cloud services, colocation infrastructure, and temporary connectivity to enhance REA’s operational facilities nationwide.
The Managing Director of the Rural Electrification Agency Mr Abba Aliyu, in his remarks, expressed optimism that this collaboration will further bridge the digital and energy divide across Nigeria. He noted that by combining REA’s achievements in expanding energy access with GBB’s robust ICT backbone, both agencies are poised to create lasting impact across governance, education, healthcare, and entrepreneurship.
This partnership is also in direct alignment with the Renewed Hope Digital Transformation Agenda of President Bola Ahmed Tinubu, GCFR, which envisions an inclusive digital economy powered by innovation and sustainable energy.
The ceremony was attended by top management from both organizations as well as members of the media.
With today’s signing, Galaxy Backbone and the Rural Electrification Agency have set the tone for stronger, smarter, and more inclusive public service delivery powered by strategic inter-agency collaboration.
E-Business
NIMC Says NIN Services Back Online

National Identity Management Commission (NIMC) has announced the restoration of its National Identification Number (NIN) verification services nationwide.
This, according to the commission, follows the completion of a system maintenance exercise.
In a statement issued on Friday, the NIMC confirmed that all previously disrupted services have resumed.
“NIMC wishes to inform the general public that the recent technical maintenance has been completed and all services have been restored,” the statement read.
The NIMC urged Nigerians seeking to enroll for NIN to visit the its official website to locate the nearest enrollment centers.
The agency also encouraged individuals to make use of its self-service portal for tasks such as data modification, including name changes.
To further ease the verification process, the Commission recommended downloading the NIMC NameAuth app (oath.app) from the Google Play Store or Apple App Store for quick and secure NIN authentication.
NIMC expressed appreciation for the public’s patience during the service disruption, which had impacted banks, telecom providers, and government agencies that rely on NIN verification for their operations.
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