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Broadcasting

Global Reactions as KongaTV Goes Live

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Formal launch of KongaTV, Africa’s pioneer buyers and sellers TV platform with the mission to promote commerce and entertainment democracy, has ignited a wave of enthusiastic reactions as it went live to a global audience on Monday, November 6, 2023.

Global Reactions as KongaTV Goes Live

 

KongaTV, a unique 24-hour iPTV channel accessible as KongaTV on YouTube, had already created significant excitement and anticipation within the market, with industry experts and observers hailing it as a transformative addition to the industry.

The KongaTV social capital mission to empower SMEs and upcoming creative entrepreneurs, including religious entrepreneurs, is commendable at a time Africans are facing the hardest time in the history of man.

Notably, the official unveiling of the platform on Monday generated widespread acclaim from viewers and subscribers, particularly from within Nigeria and Nigerians in the Diaspora. Konga TV’s management has been flooded with messages and congratulatory notes across their social media channels from Nigerians in various parts of the world, including the UK, US, Australia, Canada, Germany, Ghana, Kenya, Ethiopia, South Africa, and beyond.

The live chat section of the KongaTV YouTube channel has also been bustling with comments and interactions from audiences worldwide since the platform’s launch.

Folake Ighodaro, one of the platform’s latest subscribers, shared her enthusiasm, saying, “It is refreshing to see a well-packaged platform like KongaTV entering the market to bridge existing gaps. I am thoroughly impressed with its inaugural presentation today, which exceeded my expectations.

The content, presentation, and everything else were top-notch. I not only found great deals on various items but also won a free tablet.”

Starting today, KongaTV viewers and subscribers have the chance to win exciting prizes to celebrate the platform’s launch. These giveaways include a range of iPhones and other smartphones, state-of-the-art TV sets from leading brands like Samsung and iTEC, tablet PCs, generator sets, free data bundles, and other surprises.

KongaTV has a groundbreaking mission to democratize commerce and entertainment by providing a platform for local and international manufacturers, distributors, merchants, and resellers to connect with millions of shoppers seeking the best deals and special offers in the marketplace. It also serves as a hub for discovering and promoting emerging content creators, skit makers, and other artistic talents.

KongaTV, the first of its kind on this side of the Atlantic, will also serve as a melting pot for new product launches, extensive discount sales, and the promotion of entrepreneurial spirit in Nigeria, Africa’s largest market. KongaTV is structured for all sectors of the economy, including to help those in real estate business to sell or rent properties and car dealers to reach the under-reached and unreached nationwide, with Konga guaranteeing all transactions.

The management of KongaTV emphasizes that all transactions, from ordering to payments and delivery, are guaranteed by Konga.com, Nigeria’s leading e-commerce brand. In addition, through its affiliation with Konga Logistics, shoppers on the platform can count on same-day delivery in Lagos, Abuja, and Port Harcourt, while those in other locations can expect expedited deliveries.

With this year’s edition of Konga Yakata, Nigeria’s biggest sale event, now underway, viewers and subscribers on KongaTV can anticipate exclusive access to the best Yakata deals across various categories, including computing and accessories, mobile phones, home and kitchen appliances, electronics, fashion, FMCG, power, and more. Viewers and subscribers in the Diaspora can also take advantage of these exclusive deals by placing orders for their loved ones back home.

This category of shoppers can also leverage KongaPay and Konga’s advanced logistics capabilities to ensure swift delivery to the recipients, anywhere they are in Nigeria.

 

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Broadcasting

NCC Warns DJs: Playing Music Without License Could Lead to 5-Year Jail Term

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Nigerian Copyright Commission (NCC) has warned disc jockeys (DJs) against publicly playing music without proper authorization or a valid license.

NAN reports that John Asein, NCC director-general, gave the warning in an advisory issued in Abuja.

He said the commission’s attention had been drawn to the growing practice of DJs playing music in public spaces without obtaining copyright licences from their approved collective management organisations (CMOs).

Asein said under sections 9 and 12 of the Copyright Act, 2022, only the owner of copyright in a musical work or sound recording has the exclusive right to reproduce, perform, or communicate it to the public.

The NCC threatened to prosecute defaulters in a case that could lead to a N1 million fine or a 5-year jail term upon conviction.

“Engaging in any of these acts without the owner’s authorisation constitutes an infringement under the Act,” he said.

“Such infringement may constitute a civil wrong or a criminal offence under section 44 (7), punishable upon conviction by a fine of not less than N1 million or imprisonment for a term of not less than five years or to both.”

Asein advised DJs to obtain the necessary licences and pay royalties to the approved CMO before performing music publicly.

The NCC director-general added that the commission will arrest and prosecute anyone found violating the law.

“For the avoidance of doubt, the approved CMO for musical works and sound recordings in Nigeria is the Musical Copyright Society, Nigeria (MCSN),” he said.

“The Commission is aware that the Disc Jockey’s Association of Nigeria (DJAN), as the umbrella body representing DJs in Nigeria, has entered into a Memorandum of Understanding with MCSN.

“Under the arrangement, DJAN is authorised to work with MCSN to facilitate the payment of royalties by DJs nationwide, based on the tariff that DJAN had negotiated with MCSN.”


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Netflix Hikes Subscription Fees Again in Nigeria over “Market Conditions”

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Netflix has increased its subscription fees in Nigeria for the third time since 2024, with the Premium Plan rising by 21.43%, from ₦7,000 to ₦8,500 per month.

Netflix Hikes Subscription Fees Again in Nigeria over “Market Conditions”

This marks the streaming platform’s first price adjustment in 2025.

Other subscription tiers have also been affected.

The Standard Plan now costs ₦6,500, up from ₦5,500—a hike of 18.18%.

The Basic Plan has increased from ₦3,500 to ₦4,000, while the Mobile Plan moved from ₦2,200 to ₦2,500, reflecting increases of 14.29% and 13.64% respectively.

The latest adjustment aligns with Netflix’s broader global pricing strategy, which the company has linked to its ongoing investment in content and platform development. In a previous communication to investors, Netflix stated, “As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra to reflect those improvements. Which in turn helps drive the positive flywheel of additional investment to further improve and grow our service.”

While the company did not explicitly cite inflation in its most recent update, its website indicates that local economic factors influence its pricing structure.

“Price changes are made to respond to local market changes, such as changes to local taxes or inflation,” the statement read.

The move mirrors similar pricing shifts among other major digital and entertainment services in Nigeria.

Companies including Google, DSTV, GOtv, and Microsoft have also raised subscription rates, attributing their decisions to continued inflationary pressures and a weakening naira.


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NBC, Nigcomsat Launch Satellite Plan to Transform Broadcasting

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National Broadcasting Commission (NBC) and Nigerian Communications Satellite Limited (NIGCOMSAT) have jointly introduced “The Big Picture’, a flagship initiative under Nigeria’s renewed Digital Switchover (DSO) project.

NBC, Nigcomsat Launch Satellite Plan to Transform Broadcasting

Under the project,  Nigerian households will for the first time, gain access to high-quality digital broadcasts via affordable satellite dishes, hybrid devices, and internet-enabled set-top boxes.

Backed by President Bola Ahmed Tinubu and in line with his Renewed Hope Agenda, this strategic shift marks a significant step toward transforming Nigeria’s broadcasting landscape by leveraging the country’s sovereign satellite infrastructure.

At the heart of the initiative is NigComSat-1R, Nigeria’s only communications satellite in orbit, which will play a critical role in delivering Direct-to-Home (DTH) broadcasts across the entire Nigerian territory.

This satellite-first approach eliminates the traditional dependence on terrestrial transmission towers, accelerating the nationwide rollout of digital broadcasting by over 65%.

It also offers a scalable, cost-effective, and future-ready model for expanding digital access and promoting national storytelling.

Key figures, including: Charles Ebuebu, director-general, NBC; and Jane Nkechi Egerton-Idehen, managing director, Nigcomsat, have welcomed this forward-thinking strategy, emphasising its importance in maximising the use of national satellite assets and ensuring inclusive access to digital content.

An estimated 10 million homes equipped with DVB-S2-compatible televisions or decoders will have immediate access to free-to-air channels, while others will benefit from next-generation hybrid devices that combine satellite feeds with online streaming capabilities.

These new branded devices are designed with the country’s youth-dominated demographic in mind over 60% of the population is under the age of 25.

They will feature pre-installed apps, voice search functionality, parental controls, and seamless integration with NigComSat’s Electronic Programme Guide (EPG), offering an intuitive and engaging user experience.

In a data-driven upgrade to Nigeria’s  broadcasting ecosystem, NBC is also partnering with global analytics firm GARB to introduce real-time audience measurement technology.

This will enable broadcasters, advertisers and content creators to analyse viewership trends across regions and devices, helping to tailor content more effectively and drive higher audience engagement. The introduction of this system is expected to boost advertising revenue by as much as 300% by 2026.

The success of “The Big Picture” will rely on robust collaboration between public and private stakeholders.

The Broadcasting Organisation of Nigeria (BON) and other content partners are expected to supply 60% of programming for the new 120-channel platform, using both original and repurposed content.

Meanwhile, local manufacturers will contribute by producing around 5 million compliant devices annually, a move projected to create over 20,000 jobs in assembly plants nationwide.


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