E-Business
“Google House” Shows Everyday Uses of Google Online Tools
The “Google House” initiative aims to provide a platform through which everyone can experience firsthand how apps and gadgets could improve everyday living.
The 2012 survey data by Research in Africa ICT revealed that over 40% of the people who do not use the internet, don’t go online because they don’t think the internet is relevant to them.
Most have never used the internet before, and don’t think they need it.
Google held its “Google House” event in Nigeria from the 14-16th October 2014 at the imposing Churchgate building in Victoria Island, Lagos.
The event which hosted over 400 guests from government, media, education and content creation sectors was the first to hold in Africa.
Commenting on the Google House initiative, Affiong Osuchukwu, Google’s country marketing manager said “our goal is to introduce Nigerians to the Google brand, as well as our key features like Voice Search, Maps (and Google Now) via the Google Search App as well as YouTube, Google+, and Play.”
He added that the Google Nigeria team aims to show Nigerians how Google can be a smart intelligent assistant, making everyday life simpler for everyone.
“We want everyone that attends to feel that they are entering a better, easier, smarter world powered by the Internet and Google” he added.
The Google House Nigeria was sectioned into over five rooms; Kitchen, Living room, Teen room, Business professional room and travel room”, with a sixth called the Future Room set aside for visitors to try out Google Earth and other recent technologies like Cardboard and Google Glass.
Also explaining, Taiwo Kola-Ogunlade, communications and Public Affairs Manager West Africa said “Everyone should be able to use technology to make their lives easier. We have seen that there is more that can be done with mobile devices beyond making / receiving of calls or browsing the internet. Our mobile devices can assume the role of a personal assistants that help us get more efficient.
“At the Google House, we aimed to make a practical connection between technology through Google tools and everyday Nigerian life”. “From being able to plan your day’s journey using Google Maps & Nav, helping the kids with homework and assignments using Google Drive, and getting help with everyday kitchen chores via Google voice search, we have shown that Google can be an assistant” he added.
Some of the top highlights from the 3-day demo-event were the kitchen demonstrations by celebrity chefs; Tolu Eros and Uzo Amuta who took turns showing attendees how to use Google in the Kitchen.
Their demos included using Google Voice to set reminders, finding recipes, research health benefits of different foods and also make food-related conversations that many people find “puzzling”.
Google’s innovative search technologies connect millions of people around the world with information every day.
Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets.
Google’s targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users.
Google is headquartered in Silicon Valley with offices throughout the Americas, Europe, Africa and Asia.