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Google Hustle Academy Set to Empower 5000 SMEs and Entrepreneurs Across Africa

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Google has announced that 5000 small and medium enterprises (SMEs) and entrepreneurs in Nigeria, Kenya and South Africa will be receiving free training to help their businesses thrive via the newly launched Hustle Academy.

Google Hustle Academy is a bootcamp-style training program designed to help entrepreneurs and small businesses owners position their businesses for investment opportunities and building viable business models for the future.

The Hustle Academy is a practical educational program with interactive activities and instruction by subject matter experts. It also provides access to a global network of mentors and alumni.

“The Google Hustle Academy Program is a laudable initiative that will help improve business prospects and also create the impact we desire at the Lagos State Employment Trust Fund. I recommend this program to business owners and SMEs, to improve results and growth in Lagos business ecosystem,” says Teju Abisoye, Executive Secretary, Lagos State Employment Trust Fund.

Business owners will undergo five days of hands-on training and receive 3000 hours of training on fundamental aspects of business to help them navigate the challenges faced by SMEs in Africa. The training curriculum includes strategic growth sessions including business growth strategy, building digital marketing roadmaps, discovering and evaluating funding routes and how to pitch for success among other topics.

“SMEs are the engine that drives growth for any economy. In Africa, SMEs account for around 80% of jobs and are a significant source of economic growth. In order to grow the economy and increase employment, it is crucial that small businesses have access to the right tools, training and funding to scale up.

The Hustle Academy’s mission is to assist entrepreneurs navigate the business challenges they face by providing them with the appropriate tools and knowledge,” says Mojolaoluwa Aderemi-Makinde, Head of Brand and Reputation, Sub-Saharan Africa.

The program is open to businesses that have been in operation for more than a year, have developed a business strategy and defined their product or service offering, and are aiming to grow. They must also have made a profit in the previous 12 months or be within 1-3 months of breaking even.

Since 2017, Google has been providing digital skills training in Africa, and while there has been measurable success in growing these skills, SMBs need more hands-on support. A core intent of the Hustle Academy is to support SMBs with the right skills, resources and access to thrive and grow.

“Our hope is that through the Hustle Academy training this year, we will be able to assist 5,000 SMEs and entrepreneurs across Africa take their business to the next level and find ways to scale our efforts to help even more businesses going forward,” added Aderemi-Makinde.

Interested and qualified businesses can apply to join the program at g.co/hustleacademy.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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How MIP Is Making a Difference in The Media Landscape

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MTN Media Innovation Program (MIP), a six-month fully-funded certificate fellowship designed for media professionals, is redefining journalism and content creation in Nigeria.

Now in its fourth year, MIP, launched by MTN Nigeria in partnership with the School of Media and Communication (SMC), Pan-Atlantic University, is empowering journalists, broadcasters, and content creators with the tools to adapt, innovate, and thrive in today’s challenging media landscape.

Despite promising forecast that the market value of the Nigerian entertainment and media industry will grow from US$9.0bn in 2023 to US$13.6bn in 2028, the media sector has since grappled with issues such as limited access to training, financial instability, and the rapid decline of traditional revenue models. With digital platforms disrupting how news is consumed and monetised, journalists and media owners must rethink their approach.

MIP provides a structured learning environment where media professionals gain first-hand exposure to new industry trends, digital transformation, and the intersection of media and ICT. From data journalism to audience engagement strategies, participants leave the program with actionable skills that are shaping the future of storytelling in Nigeria.

A standout feature of MIP is its international study visit to South Africa, where fellows engage with leading media institutions, visit MTN Group’s headquarters, and participate in hands-on training sessions at the University of Johannesburg. This global exposure provides invaluable insights into how media practitioners in other markets are leveraging technology and innovation to stay ahead.

For many participants, this has been a career-defining experience. Juliet Tontoye, Vice-President, MIP Cohort 3, describes the program as ‘a turning point.’ “When we share our experiences with our colleagues at our respective media houses, we realize that the program’s benefits and impact are easier to experience than explain. In the past three months, MIP has been such an eye-opening journey. It’s a fellowship every media professional needs to experience. MTN has been such a wonderful host and we know this costs millions of Naira. However, we believe it will have a profound impact on our colleagues.”

Beyond individual impact, MIP is helping reshape the media industry by fostering collaboration and leadership. By bridging the gap between traditional journalism and digital innovation, the program ensures that fellows graduate not just as better storytellers, but as industry disruptors with a mission to create lasting change. The program’s 60 alumni, now spread across Nigeria’s top media organisations, are applying their knowledge to revolutionise newsrooms, create digital-first content strategies, and introduce sustainable business models.

According to Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria: “When we launched MIP in 2022, our goal was to enhance media professionals’ reporting capabilities and deepen their understanding of the technology sector, empowering them to become true media innovators. Seeing the impact of the programme over the past three years has been both inspiring and humbling. We are proud to continue this initiative and invite all eligible media professionals and content creators to seize this opportunity by applying for the fourth cohort.”

Similarly, the Dean of the School of Media and Communication, Pan-Atlantic University, stated: “SMC will leverage its extensive experience in training media professionals to equip this next cohort. And we will do this with our usual emphasis on creativity and ethics.”

With over 60 fellows trained since its inception in 2022, MIP is building a network of media advocates who are championing ethical reporting, storytelling innovation, and the smart use of technology in journalism.

MTN Nigeria has invested over NGN 300 Million in building Nigeria’s media industry in the past three years through its partnership with PAU.

As applications open for the 2025 cohort, the program continues to attract top-tier talent eager to take their careers to the next level and contribute to the transformation of Nigerian media.

For journalists, broadcasters, and content creators looking to future-proof their careers, the MTN Media Innovation Program is more than just a fellowship—it is a movement that is reshaping the industry, one fellow at a time.

Interested journalists, bloggers, and content creators can apply for the MIP 2025 at https://bit.ly/MTN_MIP2025.


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Nigeria Heads Anglophone Data Protection Committee

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Dr. Vincent Olatunji, Chief Executive Officer of the Nigeria Data Protection Commission, has been appointed as the Chair of the Anglophone Countries Committee of the Network of Africa Data Protection Authorities (NADPA).

The appointment, confirmed on April 2, underscores Nigeria’s leadership in Africa’s data privacy efforts. Speaking after his confirmation, Olatunji urged members to prioritize collective efforts in protecting the privacy rights of over 1.4 billion Africans.

Meanwhile, Nigeria will host the 2025 NADPA Annual General Meeting and Conference in May. Themed “Balancing Innovation in Africa: Data Protection and Privacy in Emerging Technologies,” the event will showcase Nigeria’s strides in digital economy development under President Bola Ahmed Tinubu’s administration.


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NCC Asks Consumers to Monitor Data Usage to Authenticate Consumption

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Nigerian Communications Commission (NCC) has charged the over 174 million telecoms subscribers in the country to constantly monitor their data usage to authenticate their consumption level.

NCC Asks Consumers to Monitor Data Usage to Authenticate Consumption

This follows concerns being raised by telecoms consumers about the rapidity of data depletion on their devices.

The Commission particularly enjoined the consumers to always contact their service providers to make requests for cases of discrepancies noted in their data usage.

While the consumers are expected to contact their service providers to request for their usage history/statement where inconsistency exists in their data usage as first step, the Commission said they may also escalate such issues to the Commission through its toll-free Number 622 and social media platforms, especially if their requests are not satisfactorily handled.

The Commission, which also made some clarifications regarding the concerns being raised by the consumers around data usage, said the need to inform the consumers on their concerns is part of its commitment to protect and appropriately inform and educate the telecom consumer on industry issues.

Making further clarifications around data speed and usage, the Commission said data speed is the speed at which data is transferred between two devices, measured in megabits per second (Mbps or mbps), stressing that given the spread of Internet services and the immense investment in the sector, data rates have continued to increase and users may be unaware of how to measure data speed.

The telecoms regulator explained further that websites such as www.fast.com also provide an easy way for consumers to measure Internet speed on any device at any location.

“The higher the data speed, the quicker pages load-downloads and uploads-occur and expectedly, the quicker data bundles are exhausted. So, as telecom consumers are able to do more on devices in less time, some consumers’ devices & network service providers make it possible to limit data speed to help users manage data usage better.

“In any case, most devices now include functions to measure data used by devices and it is imperative that users monitor same to authenticate data usage, such as applications left running on devices. Therefore, where discrepancies occur users may contact their service provider to request for their usage history/statement. If request is not dealt with satisfactorily then, users can contact NCC by calling 622 or engage the Commission via its social media platforms”.

It added that the data usage experience is a function of location, network equipment and users connected in a particular location.

 

 

 

 


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