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Google Introduces New Privacy Sandbox Approach That Prioritizes User Choice

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Google has announced that it will not be phasing out third-party cookies in Chrome, as previously planned. The company will instead prioritize user control over their browsing data through a new system within Chrome.

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The Google-led Privacy Sandbox initiative is evolving, with a focus on giving users greater control over their online privacy. A forthcoming Chrome experience will allow individuals to make informed choices about their data, applicable across their browsing activities, and adaptable to their changing needs. This shift aims to strike a balance between maintaining an ad-supported internet and enhancing online privacy.

Anthony Chavez, VP, Privacy Sandbox, shared via a blog post: “We developed the Privacy Sandbox to create innovative solutions that enhance online privacy while sustaining the ad-supported internet. Feedback from stakeholders has shaped our solutions. Now, we’re introducing a new Chrome experience, empowering users to make informed choices about their privacy across the web.”

The Privacy Sandbox is an ongoing effort led by Google to develop new web technologies that protect people’s privacy online while also providing companies and developers with the tools to build thriving digital businesses. This is crucial as third-party cookies, traditionally used for tracking and targeting users across the web, face increasing scrutiny and restrictions due to privacy concerns. Today’s announcement underscores Google’s commitment to providing users with greater transparency and control over their data while ensuring the sustainability of the online advertising ecosystem.

This evolution in the Privacy Sandbox is particularly relevant to Africa, where the digital economy is rapidly growing and concerns about data privacy are on the rise. By putting users in control of their privacy choices, Google aims to foster a more trusted and secure online environment for everyone, including the millions of Africans who rely on the internet for information, communication, and economic opportunities.

Early testing by ad tech companies, including Google, has shown that the Privacy Sandbox APIs have the potential to achieve these outcomes. As industry adoption increases, overall performance using Privacy Sandbox APIs is expected to improve over time. However, Google recognizes that this transition requires significant work by many participants and will have an impact on publishers, advertisers, and everyone involved in online advertising.

In light of this, Google is proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, a new experience will be introduced in Chrome, allowing users to make an informed choice that applies across their web browsing. Users will be able to adjust this choice at any time. Google is currently discussing this new path with regulators and will engage with the industry as it rolls out this initiative.

As this approach moves forward, it remains crucial for developers to have privacy-preserving alternatives. Google will continue to make the Privacy Sandbox APIs available and will invest in them to further improve privacy and utility. Additionally, Google plans to introduce IP Protection into Chrome’s Incognito mode, offering additional privacy controls.

Chavez concluded “We will continue to collaborate with the broader ecosystem and consult with regulators globally as it finalises its approach and embarks on the next phase of building a more private web”.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Equinix Expands Digital Footprint in Nigeria with Launch of LG2.3 Data Center

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Equinix, Inc. the world’s digital infrastructure company™, has officially opened its latest data center expansion in Lagos. Called LG2.3, the facility will support Nigeria’s growing digital transformation efforts, providing state-of-the-art colocation and secure interconnection solutions which will empower businesses across the region.

It also signifies Equinix’s unwavering dedication to advancing Nigeria’s position in the global digital economy, reinforcing the company’s commitment to the region.

As part of the inauguration, Bruce Owen, President of EMEA at Equinix, along with other Equinix executives, led the ribbon-cutting ceremony at the newly expanded site. In addition to an official visit to the Governor of Lagos State, Equinix hosted an exclusive customer engagement event, bringing together key customers and partners from Nigeria’s business and technology sectors.

Attendees discussed shared successes and Equinix’s role in facilitating digital transformation, while also connecting directly with Bruce Owen for insights into how Equinix’s solutions drive innovation and business agility in the region.

Equinix executives also took part in a tree-planting ceremony, symbolising Equinix’s continued investment in sustainable initiatives across the globe and highlighting the company’s broader goal of reducing its carbon footprint while supporting greener practices across its operations worldwide.

Speaking about the expansion, Bruce Owen, President of EMEA at Equinix said “Nigeria is a crucial market for Equinix. Today’s opening is a clear demonstration of our continued commitments to invest and grow digital infrastructure that will benefit the many thousands of businesses in Nigeria and on the continent as a whole.

“I am deeply encouraged by the enthusiastic partnerships and innovations emerging from this dynamic region, which continue to inspire our commitment to Nigeria’s digital and sustainable future.”

Adding to this, Wole Abu, Managing Director of Equinix West Africa, highlighted the critical role of data centers in driving economic growth stating “Data centers continue to play a pivotal role in driving economic development in Nigeria, serving as critical infrastructure that supports digital transformation and economic growth.

“As governments and enterprises increasingly acknowledge their significance, global demand for data center capacity is poised to rise. While Africa’s demand for data solutions is still evolving compared to more mature markets, the continent is demonstrating strong potential for digital adoption and innovation.

“To meet this growing need, Equinix is actively advancing three major data center projects in Nigeria, with future expansion plans for Ghana, Côte d’Ivoire, and South Africa.”

Equinix remains steadfast in its mission to enable secure, scalable, and sustainable digital growth for economies across the world.


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African Women Hit Hardest as Mobile Internet Gender Gap Persists

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African women remain among the most digitally excluded globally, with smartphone affordability and digital literacy among the key barriers. New data from the 2025 GSMA Mobile Gender Gap Report, launched recently, reveals a persistent global gender gap in mobile internet use across low- and middle-income countries (LMICs).

It further notes that literacy, digital skills, safety, and affordability of data also remain critical barriers. The report highlights that 885 million women across these regions still do not use mobile internet, with nearly 60% of them living in Sub-Saharan Africa and South Asia.

While mobile internet is the primary way women in LMICs access the internet, offering critical lifelines to health, education, and financial services, the pace of female adoption has stalled, leaving 235 million fewer women than men connected.

Claire Sibthorpe, head of digital inclusion at GSMA, highlighted that the gender gap had narrowed significantly between 2017 and 2020, but progress flatlined in recent years.

Although 2023 brought a slight improvement, restoring the gap to 15%, 2024 saw minimal change, with the gap settling at 14%.

The disparity is most severe in Sub-Saharan Africa, where women are 29% less likely than men to use mobile internet.

“It’s disheartening that progress in reducing the mobile internet gender gap has stalled. The digital divide is driven by deep-rooted socio-economic and cultural factors that disproportionately impact women,” said Sibthorpe.

GSMA projects that closing the gender gap by 2030 could add $1.3 trillion to GDP across LMICs and deliver $230 billion in revenue to the mobile industry.

The report, funded by the UK FCDO, Sida, and the Gates Foundation, stresses the urgent need for targeted investment and policy action to bridge the digital divide and ensure that no woman is left offline.

“The mobile internet gender gap is not going to close on its own. It is driven by deep-rooted social, economic, and cultural factors that disproportionately impact women,” said Sibthorpe.

 


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₦800 Billion Infrastructure Plan Set to Boost MTN’s Network Quality Nationwide

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In a recent interview, MTN Nigeria reaffirmed that its ongoing infrastructure investment is a strategic step to improve network quality, speed, and nationwide coverage.

Speaking on Beyond the Headlines with Nifemi Oguntoye, Ugonwa Nwoye, Chief Customer and Experience Officer at MTN Nigeria, explained that although public concern is valid, the company undertook several internal cost-efficiency measures before making structural adjustments.

She emphasised that improved investment is critical to fast-tracking improvements across MTN’s network.

Nwoye explained that MTN undertook extensive internal reforms before embarking on structural changes needed to support this scale of investment.

The company completed its phased roll-out of the increase between February and March, ensuring that every existing data plan was below the 50% increase, and most remained below 25%.

She also noted that customers were proactively informed about all changes, particularly when certain legacy plans were retired and replaced with new ones. “We gave customers six to eight weeks’ notice,” she explained.

“This is why it has taken us some time to complete this process, where we let customers know that at a certain date, this particular tariff is not going to exist.”

Nwoye stressed that MTN had exhausted other internal measures before turning to broader structural updates. Now, with the new pricing structure in place, the company is accelerating its investment in infrastructure, spending over ₦200 billion in the first quarter of 2025 alone, a 159% increase from the same period last year. A total capital expenditure of ₦800 billion is planned for the year.

She noted that this investment is a direct outcome of long-term operational restructuring aimed at improving service quality.

She added, “We are investing over ₦800 billion this year alone in our infrastructure. This will translate into better customer experience, reduced congestion, faster internet speeds, and wider network reach.”

This investment will support the upgrade of over 1,000 cell sites and the expansion of more than 2,000 transmission links nationwide.

Nwoye stressed that these upgrades are designed to deliver faster data speeds, fewer dropped calls, and broader network reach, especially in underserved areas.

She acknowledged the public’s expectations for immediate service improvements but emphasised that large-scale infrastructure takes time to deploy.

Nonetheless, MTN expects customers to begin experiencing visible improvements in network performance by the second half of the year.

In a sector where service quality and customer satisfaction are closely watched, MTN maintains that its ongoing investments are not merely capital commitments but vital enablers of improved digital experiences across Nigeria.


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