Telecom
Google Reveals Top Sustainability-Related Trends in Nigeria

In celebration of Earth Day, Google has released data highlighting the top sustainability-related trends in Nigeria. The data showcases Nigerians’ growing interest in environmental issues, as they search for answers to questions and learn more about the pressing concerns of our planet.
Nigerians are showing a strong desire to understand environmental terms and concepts, such as global warming and climate change. In simple terms, global warming is the gradual increase in Earth’s temperature due to human activities, while climate change refers to the wider effects of global warming, including changes in weather patterns and more extreme weather events. Both of these issues have a major impact on Nigeria’s environment, economy, and society. The most asked questions on Google in Nigeria include:
What is global warming?
What is climate change?
What causes climate change?
What is the greenhouse effect?
What is an ecosystem?
Google’s data reveals the top trending topics in Nigeria, reflecting the country’s growing concerns and interests. Among these, the devastating 2022 floods—which affected 33 out of 36 states, and displaced over 2 million people —stand out and underscore the significance of this issue. With a vast coastline and numerous rivers, Nigeria is particularly vulnerable to flooding, which can wreak havoc on communities, agriculture, and infrastructure. Consequently, Nigerians are increasingly searching for solutions to manage and mitigate the impacts of flooding.
Another trending topic in Nigeria is carbon neutrality. As awareness of climate change grows and its effects become more evident, Nigerians are seeking ways to minimise their carbon footprint and contribute to global climate action. Both individuals and businesses are showing heightened interest in reducing their emissions and promoting sustainable practices to combat climate change and protect their communities.
The top trending topics are:
Flood
Carbon neutrality
Environmental, social, and corporate governance
Tropical cyclone
Climate change
Landsliding
Solar power
Heat wave
Solar lamp
Climate
The most searched topics showcase a range of environmental subjects that Nigerians are eager to explore:
Flood
Climate
Solar power
Solar energy
Pollution
Climate change
Sustainability
Recycling
Nuclear power
Renewable energy
Reflecting on these findings, Taiwo Kola-Ogunlade, Communications and Public Affairs Manager, West Africa, emphasised the importance of individual and collective action: “Climate change is one of humanity’s most urgent challenges, and Earth Month is an opportunity for all of us to consider how we can make a difference. By providing accessible information on environmental topics, we hope to empower Nigerians to take action for a more sustainable future. It’s not just about what Google does; it’s about how we can all work together to protect our planet.”
The data highlights Nigeria’s growing awareness and commitment to sustainability and environmental protection. As the country faces unique challenges in combating climate change, the increased attention to these issues is a testament to the growing public engagement on Earth Day and beyond.
Telecom
MTN’s ₦31.75Bn Investment in Health Lauded at Arthur Mbanefo Lecture

MTN Foundation has been spotlighted as a model for private sector-driven healthcare development in Nigeria, following commendations at the 6th Arthur Mbanefo Lecture held at the University of Lagos, Akoka.
Themed “A Healthy Nation is a Wealthy Nation: The Role of Impact Investments and Sustainable Financing in Nigeria,” the lecture featured Dr. Tolulope Adewole, Managing Director of NSIA Advanced Medical Services Limited (MedServe), as keynote speaker.
Dr. Adewole praised the Foundation’s strategic investments, noting that MTN commits 1% of its profit after tax annually to development sectors. “They’ve invested ₦31.75 billion, reaching over 32 million Nigerians. Though only 25% went to health, it accounted for 51% of all lives impacted. That’s catalytic,” he said.
He cited MTN’s dialysis centre programme as a transformative intervention for patients with kidney disease, and highlighted community-focused initiatives like the Y’ello Doctor mobile scheme and ‘What Can We Do Together’ (WCWDT) programme, which revitalised 164 Primary Healthcare Centres, including 44 in 2024 alone.
Executive Director of MTN Foundation, Odunayo Sanya, reflected on the COVID-19 pandemic’s exposure of systemic health vulnerabilities. “When COVID hit, we realised a health emergency is also an economic and social emergency,” she said.
Sanya revealed that of the 52 PHCs remodeled in 2024, only one had clean water. “I’m not a doctor, but I know you can’t live a good life without clean water,” she added, reaffirming the Foundation’s commitment to bridging healthcare gaps in underserved communities.
Telecom
PIN to Empower 20 Million Youths with New Digital Rights Board Game

Hundreds of university students across Africa are set to benefit from a new gamified learning experience on digital rights and inclusion launched by the leading pan-African non-profit organisation, Paradigm Initiative (PIN).
The Digital Rights and Inclusion Board Learning Experience (DRIBLE) is a game developed by Paradigm Initiative with support from the Open Society Foundations (OSF). The custom-designed board game provides young individuals with a fun and engaging entry point into digital rights and inclusion conversations, training sessions and storytelling tools.
The board game aims to build digital literacy, deepen understanding of online safety, and introduce young individuals to the organisation’s tools of impact. Currently being piloted in three universities: University of Lagos, Nigeria, the Catholic University of Eastern Africa (CUEA) in Nairobi, Kenya and the Dakar American University of Science and Technology (DAUST) in Dakar, Senegal, it will enhance interactions and create a holistic experience.
Speaking at the event launch at the University of Lagos, Nigeria, ‘Gbenga Sesan, Paradigm Initiative’s Executive Director, said: “PIN’s vision is to reach 20 million people through our Digital Inclusion and Digital Rights interventions. From Lagos, to Dakar, to Nairobi.. we will use the vehicle of our new Digital Rights and Inclusion Board Learning Experience (DRIBLE) which entails using gamification, training, multimedia materials, tools and other interventions to connect African youth with digital opportunities and protect their digital rights.”
‘Gbenga gave the keynote address on “Digital inclusion at PIN, our Past, Present and Future” and Nnenna Paul-Ugochukwu, the organisation’s Chief Operating Officer, said the goal of the learning experience would be instrumental in raising awareness of digital rights among the youth, building their capacity to address digital rights and inclusion issues in their communities. Prof. Olunifesi Adekunle Suraj shared a goodwill message with the students and other stakeholders.
Paradigm Initiative, which has been operational since 2007, started in a tiny cybercafe in Ajegunle, Lagos, Nigeria. Today, the organisation has expanded its wings to cover six African countries; Cameroon, Kenya, Nigeria, Senegal, Zambia and Zimbabwe, impacting the livelihoods of over 150,000 young Africans.
The launch of DRIBLE builds on the progress the organisation has made over the years in tackling the challenge of digital exclusion across Africa.
Paradigm Initiative’s tools of impact include Ripoti, a platform that enables individuals to report digital rights violations, Ayeta, a platform that provides digital security resources for stakeholders, more so human rights activists, defenders, journalists and other vulnerable groups, and the organisation’s latest short film, Whispers in the Wires.
Targeted at students, PIN rolled out a Campus Tour in the three universities on the continent starting July 15th, 2025.
Telecom
Meta Cracks Down on Fake Accounts, Deletes 10m Profiles

Meta, the parent company of Facebook, has intensified its crackdown on fake accounts and spam, announcing it removed over 10 million fake profiles and roughly 500,000 spam accounts in the first half of 2025.
The sweeping purge is part of Meta’s broader effort to combat impersonation, fake engagement, and content duplication, aiming to elevate authentic creators and improve the quality of content across its platforms.
In a blog post, Meta said: “We’re making progress. In the first half of 2025, we took action on around 500,000 accounts engaged in spammy behaviour or fake engagement. We also removed about 10 million profiles impersonating large content producers.”
Meta stressed that accounts which primarily repost or recycle content without meaningful edits will face penalties such as reduced reach and the loss of monetisation tools.
The company also warned that repeatedly sharing unoriginal content — whether videos, photos, or text — undermines the platform’s integrity by crowding out genuine voices and making it harder for new creators to grow.
To support authentic creators, Meta is rolling out new tools that automatically trace reposted content back to its original source. The company says this will help ensure rightful credit and give higher visibility to original posts.
“Pages and profiles that post mostly original content tend to enjoy wider distribution across Facebook. Simply stitching clips together or adding a watermark will no longer count as meaningful editing. Content that provides real value and tells an authentic story is likely to perform better,” Meta explained.
Creators are also being cautioned against uploading content that includes watermarks from other platforms. Such posts could see their reach restricted or lose monetisation privileges altogether.
As part of its latest update, Meta introduced post-level insights on the Professional Dashboard, allowing creators to monitor how individual posts perform. They can also check their Support Home screen to see if their content or earnings are facing restrictions.
In a parallel development, Google’s YouTube updated its monetisation guidelines, stating that content deemed mass-produced or excessively repetitive will no longer qualify for ad revenue. The announcement initially sparked concern among creators, who feared it was a blanket ban on AI-generated content. YouTube later clarified:
“We welcome creators using AI tools to enhance their storytelling, and channels that use AI in their content remain eligible to monetise.”
Both tech giants say these new policies are aimed at raising content standards and safeguarding genuine creators in a crowded and rapidly evolving digital landscape.
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