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Google Search Trends Reveal How Nigerians Turn to AI to Boost their Creative Careers

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Google New search trends released on Wednesday show that people in Nigeria are now using the search engine to ask AI for ways to Boost their creative Careers more than ever before.

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In a statement announcing the search trends, Taiwo Kola-Ogunlade, communications and public affairs manager for Google West Africa, said the Search interest in “AI” has reached a record high around the world and in Nigeria, where searches have more than doubled (+130%) since the same period last year.

According to him, “Searches in Nigeria for “what is AI” also increased by 30%, while searches for “how to use AI” increased by 40%. Nigeria has the sixth highest search interest in AI in Africa – and ranks 25th in the world.

“Nigerians are looking to use AI to build their careers and creativity – with trending searches including “create a logo with AI”, “create CV with AI”, “design website with AI”, “design a flyer with AI” and “create slides with AI” – all of which were ‘breakout’ searches in 2024, growing over 5,000% in interest since this time last year.

“Nigerians are also interested in learning more about AI and how best to use it. Searches for “AI and courses” have increased by 50% – while top questions include “is AI hard to learn”, “how to learn AI” and “how to access and learn about AI”. Search interest in AI and business more than doubled (+110%), while searches for AI and jobs more than septupled (+640%).

“Aligned with its commitment to AI as a force for positive societal change, Google offers free AI training programs to Africans through its Hustle Academy.

“This initiative, designed for entrepreneurs, includes modules specifically tailored to teach participants how to leverage AI to improve their businesses.

“Since its launch in 2022, Hustle Academy has empowered over 10,000 businesses. Additionally, Google supports promising AI-focused startups in Africa through its Google for Startups Accelerator Africa program. This program, which assists startups tackling African challenges, selected 10 AI-driven ventures for its 2024 cohort.

“Search interest in cybersecurity and AI also nearly doubled across Nigeria (+80%), while people showed a clear interest in the future of AI for science. Searches for AI and healthcare more than doubled (+140%), while searches for AI and medicine increased by 50% and searches for AI and STEM and AI and hospitals both increased by 60%.”

Olumide Balogun, West Africa Director at Google said: “AI has the potential to create opportunities – from the extraordinary to the everyday – for everyone: bringing new waves of innovation, social and economic progress.

“So it’s no surprise that the people of Nigeria are already looking to make the most of this transformational technology – finding ways for it to boost their career, creativity, and society.”


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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Telcos 267 Different Tariff Plans Confusing for Subscribers– NCC

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MTN, Airtel, Glo and 9Mobile, four major Nigerian telecommunications companies, have a combined 267 tariff plans, according to Nigerian Communications Commission (NCC).

Telcos 267 Different Tariff Plans Confusing for Subscribers– NCC

The proliferation of tariff plans by mobile networks has been giving subscribers headaches, keeping them in dilemma on which to choose to get value for their money.

According to the NCC, the revelation of various tariff plans came through its research on the complaints of subscribers concerning data depletion.

Explaining the outcome of the research at a 2-Day Upskilling On Trends In Telecom Industry For Media Stakeholders held in Lagos,  Dr. Ikechukwu Adinde, director, Public Affairs, Nigerian Communication Commission, said majority of the telecoms subscribers did not know the actual tariffs charged by their network providers.

Analysing the various tariff plans by the telcos, Adinde said MTN as the largest operator, currently had 159 tariff plans, with 14 for voice and 145 for data. Airtel has 27 for voice and 41 for data services.

Globacom has six for voice and 32 for data, while 9mobile has seven different tariff plans for voice and 97 for data. According to him, the situation has made it difficult for many subscribers to actually select the beat tariff plan for them since there is proliferation of such plans on the networks of their providers, noting that most times, the difference between two tariffs is not discernable by the subscribers.

He said this had been affecting the quality of experience (QoE) advocating by the Agency, and so creating uncertainty for the consumers.

Meanwhile, he said the Commission was going to streamline the various tariff plans to just seven for better understanding of the consumers and to enhance the quality of experience.

“The whole idea is to ensure that consumers have a good experience, because too many tariff plans affect the quality of service – all benefits or allowances, voice, SMS and data must be seated in clear, useful and user friendly formats. “We don’t get this kind of transparency many of us are passionate about.


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First Set of Winners Emerge in Glo Festival of Joy Promo in Warri

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Digital solutions company, Globacom, on Thursday, in Warri, Delta State, held the first draw of its ongoing consumer promo, Festival of Joy. The draw was conducted at Gloworld, Delta Mall, and was attended by Glo subscribers, the media and representative of National Lottery Regulatory Commission, Mr. Anwyuli Efejukwu.

Globacom said the lucky winners including, “the winner of a brand new Toyota Prado and winners of tricycles, sewing machines, generators and grinding machines will receive their prizes on November 21, 2024 at the same Gloworld”.

To participate in the promo, Glo advised new and existing subscribers to dial *611# and recharge (voice and data) during the promo period. It added that new subscribers can join by purchasing a new SIM, registering it, and dialing *611#.

“New and existing customers are required to recharge up to N100,000 cumulatively during the promo period to qualify for the draw for the Prado Jeep, N50, 000 cumulative recharge for Kia Picanto, N10, 000 in a month for tricycle and N5, 000 total recharge in a month to win a generator.

For the sewing machine, a total recharge of N2, 500 in a month is required, while for the grinding machine, a recharge of N500 in a day will be eligible for the draw”. The company said.


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MTN Foundation Enhances Education with Renovation of 29 Laboratories in Nigeria

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MTN Foundation recently unveiled 29 fully renovated science and ICT laboratories in public secondary schools located in the Northeast and Southeast areas of Nigeria, including Kano, Gombe, Enugu, and Anambra.

This is part of MTNF’s Science and Technology Laboratory Project (STLP). The nationwide initiative has enhanced science education by equipping public school laboratories with state-of-the-art facilities and vital resources.

The STLP initiative reflects the Foundation’s commitment to youth empowerment and educational advancement in Nigeria, providing students with practical learning experiences in core science subjects such as Physics, Chemistry, Biology, and Agriculture.

The third phase of this project alone has seen the complete transformation of laboratories in six schools, with structural renovations, alternative power installations, digital learning tools, and specialised training for teachers and lab attendants.

The Foundation’s investment in education has paved the way for transformative programs like the MTN Scholarship Scheme, which supports Nigerian students in their academic pursuits, and digital skills training programs aimed at fostering technological competence and readiness.

Now, with its Science and Technology Laboratory Project, MTNF is extending these commitments to the very heart of the Nigerian classroom, transforming learning environments into spaces where students can explore, innovate, and excel.

MTNF Executive Director, Odunayo Sanya expressed the Foundation’s resolve, stating, “We are proud to support young Nigerians with the resources and environments they need to excel in science and technology.

“Our commitment is rooted in ensuring access to quality education for every Nigerian student.”

This dedication has fuelled MTNF’s efforts to establish impactful projects nationwide, positioning the Foundation as a pivotal player in advancing Nigeria’s socio-economic development and shaping a brighter future for its youth.

As the Foundation celebrates its 20th anniversary, its impact extends beyond laboratory renovations. Over the past two decades, the Foundation has invested N29.4 billion in diverse programs that improve the lives of millions across Nigeria, with a focus on youth empowerment, education, healthcare, and community development.

Guided by its new theme “Inspiring Impact Where it Matters,” the Foundation is committed to addressing critical national priorities, ensuring that underserved communities will continue to benefit from its initiatives.


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