Broadcasting
GOtv Launchs Get Up & GO Initiative Receives Praises

Digital terrestrial pay-TV, GOtv has continued to innovate value-laden, people-oriented services.
The latest is the launch of a new entrepreneurial scheme, called Get Up and GO.
Similarly, Cross River State has commended the PayTv for increasing consumer awareness on the imminent switch-over from analogue to digital broadcasting in Nigeria.
Kicking-off in Jos, in anticipation of the digital broadcast switch-over, the Up & Go Initiative scheme will train unemployed youth in proper antenna installations, service activation as well as attending to sundry secondary customers’ complaints.
The scheme, which involves a formal training workshop, as well as hands-on practical sessions, is in collaboration with some youth development-oriented Non-Governmental Organisations, NGO.
Experienced in-house and external resource persons will teach the participants requisite skills to enable them function effectively as field technicians, and in ways to guarantee customers satisfaction.
At the completion of the exercise, successful trainees, branded as “Sabi Men”, will be issued certificates and tools starter packs, after which they become their own bosses.
“Following a successful take-off in Jos, Get Up and GO will be launched in various cities across the country where the GOtv pay-TV service is running. The scheme underscores GOtv’s resolve to creating shared values in its operating environments,” said Mrs Elizabeth Amkpa, general manager GOtv.
By selecting training participants from communities where GOtv signals are received, trained personnel are strategically located to function as sales men and first fault responders to subscribers in their neighbourhoods.
Thus, Chief Akin Rickett, Cross River State Commissioner for Information, has commended GOtv for increasing consumer awareness on the imminent switch-over from analogue to digital broadcasting in Nigeria.
Speaking at the fourth GOcustomer Forum held at the Transcorp Hotels in Calabar, Mr Freedom Ejom, representative of honourable commissioner for Information said “Awareness of the ongoing digitization of Nigeria’s broadcast industry is very low. I thank GOtv for creating a forum subscribers can learn about its services and a topical issue as the digital switch-over”.
Also pouring encomiums on GOtv, Chief Patrick Effah said he is experiencing the crisp digital quality pictures which GOtv promised at launch.
“The picture quality is incomparable; I urge GOtv to sustain the quality of the service,” he said.
Another subscriber, Eyo Bassey said he appreciates GOtv for its pocket-friendliness.
For Godswill Samson, GOtv stands out in three areas – economy, quality pictures and uninterrupted signals during rainy or cloudy weather.
Roseline Bebia summed up her experience with GOtv as delightful, also commending GOtv for being able to withstand rainy or cloudy weather.
Highlight of the event was the discussion on the upcoming digital switch-over and General Manager GOtv, Mrs Elizabeth Amkpa and encouraged the subscribers to spread the word about the digital switch-over; emphasizing the power of word-of-mouth.
GOtv is a digital terrestrial pay television service designed to cater for all television households in Nigeria.
It offers subscribers both local and international channels and was launched by Details Nigeria in association with MultiChoice Nigeria to ensure that great affordable digital TV is accessible to everyone.
Broadcasting
Burna Boy, Other Nigerian Artists Pocket $38m from Spotify in 2024

Spotify, the Swedish audio streaming and media service provider, paid over $38 million in royalties last year to Nigerian artists who are riding on the wave growing interest in music from Nigeria and African continent.
Elsewhere, South African performers reached $21 million, up 54 per cent year- on-year.
In total the two biggest African markets got around $59 million last year.
Meanwhile, the Swedish company paid out some $10 billion in royalties worldwide in 2024.
And while Africa represents only a small part of its offering, interest in African artists has ballooned, buoyed in part by internationally recognised acts like South African singer Tyla and Nigeria’s Burna Boy.
Around 250 million user-created playlists now feature at least one Nigerian artist, and 220 million contain a South African, the company said on Thursday.
“What we’re seeing is an excellent evolution around more and more mid-tier or up-and-coming artists making a living,” said Jocelyne Muhutu-Remy, Spotify’s managing director for Sub-Saharan Africa.
Much of that came from outside their home markets.
Nigerian artists have seen a 49% increase in export growth over the past three years, while South Africa saw export growth of 104%.
The number of Nigerian artists earning 10 million Naira, meanwhile, doubled year-on-year and has tripled since 2022.
In South Africa, the number of those earning between 100,000 and 500,000 rand has doubled over the past three years.
Broadcasting
Glo-sponsored African Voices Changemakers Celebrates Nathaniel Bassey, Mercy Chinwo

CNN International’s magazine programme, African Voices Changemakers, sponsored by Globacom, will this week celebrate two of Africa’s biggest gospel music stars, Nathaniel Bassey and Mercy Chinwo.
The 30-minute programme will showcase the gospel stars who are expected to bring their unique gospel vibes to the show.
Nathaniel Bassey, a Nigerian singer, trumpeter, and gospel songwriter, has gained massive popularity with his songs like “Yahweh Sabaoth”, “Ebenezer”, and “Tobechukwu”.
Born on August 27, 1981, Bassey studied International Relations and Politics at the University of Lagos and later Music at Middlesex University Summer School in the UK., Bassey’s music has inspired countless fans around the world.
The second guest, Mercy Chinwo, is a Nigerian gospel singer, actress, and songwriter who began her music career at age six. She signed with EeZee Conceptz in 2017 and released her first single “Excess Love” in 2018.
Chinwo has won several awards, including the Gospel Artiste of the year at the AFRIMMA Awards in 2020. With her powerful voice and captivating stage presence, Chinwo has made a significant impact on the gospel music scene across the globe.
African Voices Changemakers will air on Saturday at 8:30 a.m., with repeats on the same day at noon, and on Sunday at 4:30 a.m. and 2 p.m. The show will also air on Monday at 4 a.m. The same broadcast schedule will be repeated next week.
Broadcasting
Netflix Expands Language Options on TV to Capture Global Viewers

Netflix has expanded its language options for television viewers, allowing users to select from the full list of available subtitles and dubbing languages for any title.
This update aims to make Netflix’s global catalogue more accessible, especially as nearly a third of its viewership comes from non-English language shows.
Previously, TV users could only choose from a limited selection of languages based on their location and settings.
Now, they can access the complete range of available languages for any title, similar to the flexibility already offered on mobile devices and web browsers.
For instance, a user can watch an English title like “Bridgerton” with Spanish dubbing and Korean subtitles, or opt for Japanese dubbing with Portuguese subtitles.
Netflix offers subtitles in 33 languages and audio dubbing in 36 languages across its catalogue, though the exact number of available languages may vary by title. This change responds to numerous user requests for more language options on TV platforms.
This move reflects Netflix’s commitment to enhancing accessibility and catering to its diverse global audience by providing more inclusive viewing experiences.
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