Nigerian CommunicationWeek

GOtv Launchs Get Up & GO Initiative Receives Praises

(L-r): Mrs. Lizzie Amkpa, general manager, GOtv, Freedom Ejom, permanent secretary Ministry of Information, Cross River State and Representative of MultiChoice office in Calabar, during its Forum in Calabar.

Digital terrestrial pay-TV, GOtv has continued to innovate value-laden, people-oriented services.

The latest is the launch of a new entrepreneurial scheme, called Get Up and GO.

Similarly, Cross River State has commended the PayTv for increasing consumer awareness on the imminent switch-over from analogue to digital broadcasting in Nigeria.

Kicking-off in Jos, in anticipation of the digital broadcast switch-over, the Up & Go Initiative scheme will train unemployed youth in proper antenna installations, service activation as well as attending to sundry secondary customers’ complaints.

The scheme, which involves a formal training workshop, as well as hands-on practical sessions, is in collaboration with some youth development-oriented Non-Governmental Organisations, NGO.

Experienced in-house and external resource persons will teach the participants requisite skills to enable them function effectively as field technicians, and in ways to guarantee customers satisfaction.

At the completion of the exercise, successful trainees, branded as “Sabi Men”, will be issued certificates and tools starter packs, after which they become their own bosses.  

“Following a successful take-off in Jos, Get Up and GO will be launched in various cities across the country where the GOtv pay-TV service is running. The scheme underscores GOtv’s resolve to creating shared values in its operating environments,” said Mrs Elizabeth Amkpa, general manager GOtv.

By selecting training participants from communities where GOtv signals are received, trained personnel are strategically located to function as sales men and first fault responders to subscribers in their neighbourhoods.

Thus, Chief Akin Rickett, Cross River State Commissioner for Information, has commended GOtv for increasing consumer awareness on the imminent switch-over from analogue to digital broadcasting in Nigeria.

Speaking at the fourth GOcustomer Forum held at the Transcorp Hotels in Calabar, Mr Freedom Ejom, representative of honourable commissioner for Information said “Awareness of the ongoing digitization of Nigeria’s broadcast industry is very low.  I thank GOtv for creating a forum subscribers can learn about its services and a topical issue as the digital switch-over”.

Also pouring encomiums on GOtv, Chief Patrick Effah said he is experiencing the crisp digital quality pictures which GOtv promised at launch.

“The picture quality is incomparable; I urge GOtv to sustain the quality of the service,” he said.

Another subscriber, Eyo Bassey said he appreciates GOtv for its pocket-friendliness.

For Godswill Samson, GOtv stands out in three areas – economy, quality pictures and uninterrupted signals during rainy or cloudy weather.

Roseline Bebia summed up her experience with GOtv as delightful, also commending GOtv for being able to withstand rainy or cloudy weather.

Highlight of the event was the discussion on the upcoming digital switch-over and General Manager GOtv, Mrs Elizabeth Amkpa and encouraged the subscribers to spread the word about the digital switch-over; emphasizing the power of word-of-mouth.

GOtv is a digital terrestrial pay television service designed to cater for all television households in Nigeria.

It offers subscribers both local and international channels and was launched by Details Nigeria in association with MultiChoice Nigeria to ensure that great affordable digital TV is accessible to everyone.

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