Telecom
GSMA Report Finds 70 Percent of Consumers Willing to Pay Premium for Environmentally Friendly Phones
Fast-changing consumer attitudes towards repair and reuse of mobile phones are driving a rapidly growing market for ‘circular’ devices and services which could exceed $150bn by 2027, according to a new report published today by the GSMA, which represents mobile operators worldwide.
As technology leaders prepare to gather for MWC25 Barcelona, the world’s largest and most influential connectivity event, the GSMA’s ‘Rethinking Mobile Phones: the Business Case for Circularity’ report which surveyed more than 10,000 mobile phone users across 26 countries worldwide, shows that evolving consumer attitudes, regulatory changes and the growing impacts of e-waste are converging to challenge the traditional linear business model of the mobile phone industry.
With more than 70% of consumers surveyed globally stating that they would be prepared to spend more for environmentally friendly phones, the report highlights the growing opportunity for the mobile industry to embrace circularity, not simply for positive environmental reasons, but also commercial benefits.
Within the report, a survey of 31 operators from around the world highlights how they are embracing circular business models. 90% of operators surveyed already operate at least one circular business model, with refurbishment and e-waste management being the most popular.
However, respondents recognised huge potential in scaling up further; 80% with refurb programmes thought ‘a lot more’ could be done.
This could include developing leasing, renewal and upgrade propositions which would tap into new revenue streams, increase customer loyalty, and provide quality assurance.
Steven Moore, Head of Climate Action, GSMA, said: Fast-growing consumer demand for green and refurbished phones, as well as repair services, is a fantastic business opportunity for the mobile industry.
Unlocking this requires strong collaboration across the value chain, helped by enabling policies and incentives from governments, bringing together manufacturers, mobile operators, refurbishers, repairers, and recyclers to address key barriers to unlock new revenue streams and future-proof business models.”
Nigeria is set to receive telecommunications equipment and fibre optic infrastructure worth $3 billion in June 2025, according to Bosun Tijani, minister of Communications, Innovation and Digital Economy.
Speaking during a panel session at the Nigeria Development Update (NDU) organised by the World Bank, Tijani revealed that the equipment valued at $1 billion was expected to arrive in the country by mid-2025.
He added that an additional $2 billion worth of fibre optic cables would soon be delivered to boost Nigeria’s telecommunications infrastructure.
According to him, the initiative aims to significantly enhance communication services across the country and bridge the connectivity gap.
Tijani also noted that a pilot phase targeting over 20 million Nigerians who currently lack access to any form of telecommunications would soon be launched.
The Nigeria Development Update (NDU) is a bi-annual World Bank report that assesses the country’s recent economic and social developments, policy directions, and provides recommendations to address emerging challenges.
Legend Internet Plc has launched FTTR by Legend — Nigeria’s first Fibre-to-the-Room (FTTR) service, redefining the standard for broadband connectivity across homes and businesses.
“Being listed on NGX is just the beginning, With FTTR by Legend, we are building the infrastructure of the future, today — not just to improve connectivity, but to transform how people live, work, and create”, said Aisha Abdulaziz, CEO of Legend Internet Plc.
This groundbreaking innovation was deployed by Legend, with strategic technology support from global telecommunications leader- Huawei. The result is a seamless digital experience that meets the demands of modern living.
The launch of FTTR follows the recent signing of a Memorandum of Understanding (MoU) between Legend Internet and Huawei Technologies.
“Our collaboration with Huawei reflects our commitment to global standards and local innovation. Unlike traditional broadband that stops at the router, FTTR by Legend brings pure fibre into every room, offering zero lag, full-house coverage, and the performance needed for smart homes, remote work, creators, and tech-forward enterprises.
The collaboration is aimed at accelerating broadband infrastructure development, enhancing local capacity, and positioning Nigeria as a digital leader in Africa. Huawei brings decades of R&D in fibre optic and smart home technology to support Legend in deploying this state-of-the-art infrastructure.
Coming on the heels of its recent listing on the Nigerian Exchange Limited(NGX), Legend Internet PLC shows no signs of slowing down. The company is celebrating its public debut with a landmark product — one that delivers ultra-high-speed fibre into every room of a building, enabling uninterrupted, gigabit-speed internet at all times.
Legend Internet’s entry into fibre-to-the-room solutions is part of a broader ambition to close the digital divide in Nigeria. While FTTR by Legend is currently being offered exclusively to high-end residences, the company plans to scale and democratize access through complementary solutions over time. This aligns with Legend’s dual-market approach.
In broadband, Legend leverages fibre optics to deliver ultra-high-speed internet directly to consumers, with a focus on reliability, speed, and innovation. In fintech, the company is expanding last-mile payment infrastructure and delivering secure, scalable tools including wallets, merchant solutions, and digital financial platforms for everyday use.
Legend’s mission is clear: to power Nigeria’s digital future — through cutting-edge technology, bold thinking, and local-first execution.
National Agency for Science and Engineering Infrastructure (NASENI) has welcomed President Bola Ahmed Tinubu’s “Nigeria First Policy,” describing it as a bold step toward accelerating Nigeria’s industrial revolution and economic growth.
In a statement issued on Sunday, NASENI’s Executive Vice Chairman and CEO, Khalil Suleiman Halilu, commended the policy’s prioritization of locally made goods and indigenous solutions in government procurement.
He said the directive would empower local entrepreneurs, manufacturers, and technology innovators by giving them the necessary support to thrive.
“With Mr. President’s directive to the Bureau of Public Procurement (BPP) to revise and enforce guidelines in favor of local suppliers, we anticipate a significant increase in patronage of Nigerian-made products,” Mr. Halilu said.
“Government is a major buyer of goods and services, and this move will translate into increased demand across key sectors.”
Describing the policy as “forward-thinking and revolutionary,” Mr. Halilu noted that NASENI has long championed local content through its own initiatives.
He highlighted products developed by the agency, ranging from Nigerian-assembled vehicles and energy systems to smart irrigation tools and electronic devices, as evidence of the quality and competitiveness of local manufacturing.
He further referenced NASENI’s ongoing Made-in-Nigeria Strategic Focus Group meetings held across the country, aimed at driving awareness and understanding of consumer attitudes toward local products.
These forums bring together experts, regulators, manufacturers, entrepreneurs, and civil society actors to identify challenges and promote solutions for increasing local patronage.
“We are determined to be at the forefront of implementing the President’s vision,” Mr. Halilu stated. “But this is also a call to action for local producers.
“It is not enough to enjoy policy support, quality and standards must never be compromised.
“We must deliver products that compete favourably with imports and meet the needs of Nigerian consumers.”
NASENI, mandated to develop Nigeria’s science and engineering infrastructure, has been engaging stakeholders across states including Katsina, Lagos, Anambra, Delta, Kano, Kaduna, and Ogun to boost innovation, address manufacturing challenges, and encourage the adoption of homegrown solutions.
President Tinubu’s “Nigeria First Policy” directs the BPP to implement procurement reforms that prioritize local content and maintain a register of qualified Nigerian manufacturers and service providers.
Mr. Halilu concluded by affirming NASENI’s readiness to lead the charge: “We have seen the capacity and competence of our local manufacturers.
“They are ready. With the right support, we can achieve true industrialization powered by Nigerian solutions.”
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