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GSMA to Address Spam and Fraudulent Messaging Threats for Consumers

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 The GSMA has announced that it is piloting a solution to address mobile messaging misuse caused by spam, which is a growing issue for consumers and mobile operators. The GSMA Spam Reporting Service will provide a worldwide clearinghouse of messaging threats and misuse which have been reported by mobile users. The GSMA Spam Reporting Service is in trials with leading operators including AT&T Mobility, Korea Telecom and SFR.
The GSMA Spam Reporting Service, which is operated on behalf of the GSMA by Cloudmark, Inc., will analyse SMS traffic and identify and aggregate reports of misuse submitted by mobile subscribers of participating networks via a short code. The short code ‘7726’, which spells “SPAM” on  most phones, will be used where local national numbering plans permit, in conjunction with an additional code ‘33700’, a universally recognised simple code, to encourage consumers to report instances of SMS spam. With this reporting mechanism, consumers will be able to direct alleged spam to a responsive feedback system, which will acknowledge the report and inform their service providers so that appropriate action can be taken. This action can include investigations, warnings and blocking of senders who have been repeatedly reported by end users as sending unsolicited or fraudulent messages. 
“The issue of mobile messaging misuse is a global, inter-operator problem and the GSMA Spam Reporting Service, along with other spam mitigation solutions such as spam filtering, is an important component of a comprehensive spam mitigation strategy for the industry,” said Alex Sinclair, Chief Strategy and Technology Officer, GSMA. “We have learnt from the online experience where spam is prolific and this service will enable mobile operators, mobile users and legitimate mobile marketers to take action as we work together to help users and their service providers to tackle mobile spam.”
Each mobile operator participating in the pilot will receive correlated reports with data on threats and misuse originated both within and outside of their network; these reports will include data on misuse patterns, volumes and top originators of spam, regionally and worldwide. The GSMA Spam Reporting Service is designed to help protect the entire mobile ecosystem against sophisticated and evolving messaging threats and misuse that could negatively impact the user experience, as well as available network resources. 
“The threat of mobile spam and similar abuses is a global concern that deserves the collaboration of the industry in developing solutions,” said Scott McElroy, Vice President, Mobility Engineering and Development, AT&T.  “This initiative is a positive step and we thank GSMA for spearheading the program.” 
“We are pleased to be an early participant in GSMA’s global effort to stop messaging misuse,” said Tae-Sook HA, Vice President, Korea Telecom. “With the success of Korea’s national mobile spam reporting service, we believe the next logical step is for both mobile operators and mobile consumers to work together on a global level to defeat malicious mobile activity. The leadership and member strength of the GSMA makes them the best entity to drive the needed oversight in addressing the mobile spam issue.”
“In France, SMS spam is an issue we take very seriously and as such we have engaged in a national effort to protect our consumers against such behaviour,” said Richard Lalande, SFR’s Executive Vice President. “We are pleased that the GSMA is driving the issue of consumer protection to a global level. With the GSMA leading the efforts, this will ensure the needed privacy protection for customers’ peace of mind.”
The pilot service will be operated on behalf of the GSMA by Cloudmark, Inc., a global leader in carrier-grade messaging security. Cloudmark’s suite of carrier-grade security solutions provide the essential functions to simplify and advance the management of messaging abuse, increasing network utilisation and reducing infrastructure costs. 

 

 

 


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Telecom

Airtel Laments 300 Percent Increase in OPEX. Backs Tariff Review

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Airtel Nigeria has said the telecom operators could not go on without tariff adjustment as the cost of operation has gone up by 300 percent.

Airtel Laments 300 Percent Increase in OPEX. Backs Tariff Review

According to Dinesh Balsingh, chief executive officer of the company, the call for the upward review of tariffs in the telecom sector has to be honoured of the operator must do their business in the country without many problems.

Balsingh, who stated this in an op-ed, said the adjustments are critical for maintaining high-quality services and enabling further advancements in Nigeria’s digital transformation journey.

“For over a decade, tariffs have remained static despite the dramatic increase in operating expenses, which have surged by over 300% in the last 18 to 24 months alone.

“To continue providing high-quality services and meeting the growing demand for digital connectivity, it has become essential to realign our pricing structure with economic realities,” Balsingh said.

The Airtel CEO also underscored the significant investments required to maintain and expand telecom infrastructure, which is pivotal to supporting Nigeria’s digital economy.

“The increasing demand for digital services across sectors such as education, banking, and healthcare requires us to continually upgrade our networks to deliver more capacity and improve service quality.

“These investments come at a cost, one that must be shared proportionally to guarantee long-term viability,” he said.

 

 


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Telecom Consumers to Gain from Tariff Update as Airtel Nigeria Prioritizes Enhanced Services

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As conversations intensify around tariff adjustments in Nigeria’s telecommunications sector, Airtel Nigeria CEO Dinesh Balsingh has reaffirmed the telecom giant’s commitment to delivering superior connectivity and fostering digital inclusion.

In response to the economic realities of rising operational and capital costs, Balsingh noted that the proposed tariff adjustments aim to ensure the long-term sustainability of the sector while unlocking significant benefits for Nigerian consumers.

In an op-ed authored by Balsingh in which he contextualized the necessity of the tariff adjustments, he explained that “For over a decade, tariffs have remained static despite the dramatic increase in operating expenses, which have surged by over 300% in the last 18 to 24 months alone.

“To continue providing high-quality services and meeting the growing demand for digital connectivity, it has become essential to realign our pricing structure with economic realities.”

Balsingh further highlighted the substantial investments required to maintain and expand telecommunications infrastructure. “The increasing demand for digital services across sectors such as education, banking, and healthcare requires us to continually upgrade our networks to deliver more capacity and improve service quality. These investments come at a cost, one that must be shared proportionally to guarantee long-term viability,” he observed.

The proposed tariff adjustments will not only ensure the sector’s sustainability but also bring significant improvements to service delivery, adding: “By enabling us to expand coverage, strengthen network security, and introduce cutting-edge technologies, the adjustments will directly enhance the quality of connectivity for Nigerians.

“Our priority is to ensure that no one is left behind in the country’s digital transformation journey.”

Balsingh emphasized that these adjustments will be implemented with affordability in mind, ensuring minimal impact on consumers. The company remains steadfast in its commitment to supporting Nigeria’s vision of becoming a digital economy leader in Africa, empowering businesses, driving innovation, and fostering inclusive growth.

“Our commitment to quality service remains unwavering,” said Balsingh. “While significant tariff adjustments have become necessary, we understand the importance of gradual implementation to support our customers’ financial positions.

“This step will enable us to invest in capacity, expand coverage, and enhance service delivery, ensuring Nigeria remains competitive in the global digital landscape.”

 


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MTNers Stand Hand in Hand to Combat Gender-Based Violence

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In a powerful display of solidarity, MTN Nigeria staff (fondly called MTNers) joined hands—literally and figuratively—to say #NoExcuse to gender-based violence (GBV). As part of the company’s efforts during this year’s 16 Days of Activism Against Gender-Based Violence, which happened between November 25 to December 10, 2024, MTNers gathered at the MTN’s rooftop event center in Lagos to form a united front against this pervasive societal issue.

The striking image of MTNers standing hand in hand sent a strong message: the fight against GBV requires collective action, compassion, and unwavering commitment. The gesture was both symbolic and actionable, echoing the core values of respect, equality, and inclusion that MTN champions as part of its corporate ethos.

This demonstration occurred after a recent exclusive screening of Deafening Silence, a powerful film highlighting the harsh realities of GBV, hosted on December 10, 2024. The event and the united gesture reflect the company’s drive to amplify awareness and inspire action among its workforce and beyond.

“Gender-based violence is not just a women’s issue; it’s a human rights issue that requires all of us to act,” said Temilade Olabanji, Senior Manager, Sustainability and Shared Value at MTN Nigeria.

MTN’s participation in the global 16 Days of Activism campaign reflects its belief that businesses must take responsibility in shaping a better society. Through the #NoExcuse initiative, the company encourages open dialogue, education, and proactive measures to challenge the attitudes and systems that enable gender-based violence.

While the Deafening Silence screening sparked conversation and reflection, the unity gesture from MTNers served as a visual commitment to turn awareness into action.

The company is calling on Nigerians everywhere to join the movement by speaking out, standing with survivors, and working to eliminate the root causes of GBV.


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