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Heineken Is Set To Make 2019/2020 UCL Season An Exciting Campaign

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World’s leading premium beer brand Heineken is set to give Nigerian football fans yet another exciting UCL season.

The brand has been headline sponsors of the Champions League for over two decades, and this year Heineken is upping the ante by introducing an all-new campaign themed “Better Together”.

The “Better Together” campaign seeks to foster great memories amongst friends by giving fans the chance to experience the Champions League games while engaging in some exciting side activities such as foosball, football charades, and football trivia.

Heineken’s 25-year association with UEFA has seen the brand become one of the most recognizable brand supporters of football.

The UEFA Champions League which is followed by more than a billion people worldwide is one of the most-watched sporting competitions in the world and Heineken believes that experiences like this are better enjoyed when shared.

To that end, the brand is giving friends an opportunity to view the best of football with the best of beers – Heineken.

Heineken will be hosting fans and consumers to exclusive match viewings throughout the UCL group stages, starting with this season’s curtain-raiser – the game between inter Milan vs Slavia Praha game on the 17th of September.

Speaking on Heineken’s UCL campaign, Sarah Agha, portfolio manager, International Premium Brands, said; “Heineken has been an integral partner of the UEFA Champions League for 25 years. As a consumer-focused brand, we will continue to enrich the fans’ experiences of football by creating avenues for our consumers to experience the UEFA Champions League in the best possible way.

“We recognize that although, UCL can be watched alone, viewing with others always makes for an enjoyable experience and that is why we have made it possible for our consumers to enjoy the best of football with their friends at our Heineken experience centers.”

UCL nights at Heineken screening venues are usually full of exciting experiences as it features top-class football from the games on display. With this year’s theme of “Better Together”, fans can also expect to engage in some fun games which will foster great experiences between friends and fellow sports fans.

Heineken is the official sponsor of the UEFA Champions League and it’s over 20-year relationship with UEFA has seen the international premium brand become one of the most recognizable brands in European football.

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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CADEF Launches Platform to Promote Renewable Energy in Nigeria

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Consumer Advocacy and Empowerment Foundation (CADEF) has launched a one-stop-shop website to provide Nigerians with information and resources on renewable energy.

L-R: Taiwo Tella-Ndukwe, Director of Operations; Prof. Chiso Ndukwe-Okafor, Executive Director; and Lovelyn Okafor, Director of Programmes, all of the Consumer Advocacy and Empowerment Foundation (CADEF) during a media parley in Lagos.

The platform, dubbed Distributed Energy Resources (DER), aims to promote awareness and adoption of renewable energy solutions in Nigeria.

Speaking at the launch event, Professor Chiso Ndukwe-Okafor, Executive Director of CADEF, emphasized the importance of exploring renewable energy alternatives.

“It’s not just about solar energy, but also solar cookers and hot water systems,” she said. “The key is to find options that fit within your budget.”

“The Nigerian government has set a target of generating at least 30% of the country’s electricity from renewable energy sources by 2025. While this goal may be ambitious, CADEF is working to promote awareness and adoption of renewable energy solutions”.

The DER website provides information on renewable energy options, including solar power, financing options, and installers. It also offers a platform for individuals and businesses to explore solutions and connect with experts in the field.

CADEF is collaborating with government agencies, such as the Ministry of Environment and the Ministry of Power, to promote the adoption of renewable energy solutions.

The organization is also committed to promoting awareness and adoption of renewable energy solutions, particularly among rural communities.

In response to questions about affordability, Professor Ndukwe-Okafor emphasized that renewable energy solutions can be tailored to individual needs and budgets.

“While solar energy may not be affordable for everyone, it can provide a viable alternative for those who can afford it,” she said.

CADEF’s initiative is a step in the right direction towards promoting renewable energy in Nigeria. As the country continues to grapple with energy challenges, it is essential to explore alternative solutions that can provide sustainable and clean energy for all Nigerians.


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Copyright Commission Warns School Proprietors Against Pirated Books

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AS the Nigerian Copyright Commission (NCC) intensifies its public awareness campaign, school proprietors in the FCT have been advised to exercise due diligence by procuring books from legitimate sources to curb copyright infringement and help sanitise the book value chain.

This was disclosed by Mr. Emeka Ogbonna, the Director Operations, NCC, in his address at the General Meeting of National Association of Proprietors of Private Schools (NAPPS), FCT held at Veritas University, Abuja on 9th October, 2024.

Speaking to the participants, Mr. Ogbonna acknowledged the contributions of the proprietors to the educational development of the nation, emphasising the need for wholesome practices to protect the book ecosystem. ‘’If you must sell or distribute books, ensure you get them from the right sources”, he cautioned.

He said the warning was imperative in view of complaints from right owners and publishers about schools selling pirated books. He stated that the NCC is not opposed to schools selling books, but maintained that due diligence must be exercised by ensuring that all purchased books are properly documented with authentic receipts.

Sensitising the school proprietors further on the tenets of the new Copyright Act 2022, the Director said it is a criminal offence to sell, distribute or be in possession, other than for private or domestic use, works that are pirated. Harping on the stiffer punishments prescribed for offenders by the new Act, he said schools selling or distributing books will be treated as booksellers and subject to the same standard of care.

The NAPPS FCT President, Mrs. Ruth Agboola, commended the NCC and other government agencies in attendance and lauded the Management of Veritas University for hosting the event.

The meeting was also attended by the Vice-Chancellor, Veritas University, Abuja, Rev. Fr. (Prof) Hyacinth E. Ichoku and other officials of the University.


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TETFund Suspends Foreign Scholarships Due to Rising Costs and Abscondment

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Tertiary Education Trust Fund (TETFund) has announced the suspension of the foreign component of its TETFund Scholarship for Academic Staff (TSAS) Intervention, effective January 1, 2025.

This decision, outlined in a letter dated November 25, 2024, and signed by TETFund’s Executive Secretary, Arc. Sonny Echono, cites the escalating cost of overseas training and an increasing number of scholars absconding as reasons for the suspension. The letter was addressed to heads of beneficiary institutions, including vice chancellors, rectors, and provosts.

“In response to the current excessive cost of training in foreign institutions, coupled with the high rate of abscondment of scholars, the Board of Trustees of the Fund has approved the suspension of the foreign component of the TSAS Intervention,” the letter stated.

TETFund has directed beneficiary institutions to prioritize local training within Nigerian universities, polytechnics, and colleges of education. This shift, according to Echono, is aimed at reducing pressure on foreign exchange, enhancing local capacity, and significantly increasing the number of beneficiaries.

“It is expected that this will conserve and reduce pressure on the foreign exchange rate, boost investment and local capacity in our institutions while significantly increasing the number of beneficiaries of the intervention,” Echono wrote.

However, scholars already enrolled in foreign institutions under the TSAS programme will continue to receive sponsorship until they complete their studies, ensuring a smooth transition for ongoing commitments.


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