Hellofood Bags Best E-Commerce Startup 2014 Award

Hellofood, Africa’s leading online food delivery marketplace, has been selected as the best ecommerce startup at the 2014 European Tech Startup Awards “The Europas”, which took place yesterday in London.

Having successfully expanded its service to over 40 countries since launching less than two years ago, the startup has proven to be one of the most exceptional startups worldwide.

On Wednesday, the company was honoured with a vote of confidence by a panel of expert judges and public vote.

Besides its successful expansion, Hellofood and its affiliated partner foodpanda has reached another milestone by partnering with over 25,000 restaurants worldwide.

Founded in 2009, The Europas are the premier awards for Europe’s best startups.

The awards celebrate the most forward thinking, progressive and innovative tech companies in Europe

In the presence of over 800 of Europe’s top tech entrepreneurs and experts in London, foodpanda/hellofood received the prestigious award “for its huge global expansion in the last year.”

The company was first elected from the shortlist by a public peer vote, before finally being named Europe’s “Best E-Commerce Startup 2014” by a panel of 40 internationally acclaimed judges.

Joe Falter, chief executive officer of Hellofood Africa commented: “The Hellofood team is honoured to receive such a prestigious award in recognition of our extraordinary growth over the past year and our achievements in local markets. Hellofood will continue to revolutionise food ordering across Africa in the next year, bringing game-changing customer experience and technology to millions of new users, and underlining its well-established position as the market leader.”

The online marketplace helps restaurants to increase delivery sales through online and mobile platforms and provides them with constantly evolving technology and analytics.

Customers can choose their favorite meal online and hellofood processes the order directly to the restaurant, which delivers the meal to the customer.

Hellofood and its affiliated partner foodpanda has partnered with over 25.000 restaurants worldwide.

Founded by Africa Internet Holding (AIH) with investment from telecommunications company MTN, Hellofood is Africa’s leading online and mobile platform where customers can order food from the most popular restaurants in their city.

Since its launch in November 2012, Hellofood has already expanded to 11 countries across Africa, attracting hundreds of independent restaurants and international chains as partners.